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This graph is readable.. 
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
Ordinary votes cast before Election Day 2014 
Wellington Central Electorate
..but takes a bit of time to 
understand. 
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
Ordinary votes cast before Election Day 2014 
Wellington Central Electorate
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
3D is a 
real 
gimmick 
Ordinary votes cast before Election Day 2014 
Wellington Central Electorate
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
Ordinary votes cast before Election Day 2014 
Wellington Central Electorate 
These 
lines 
clutter the 
view
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
Sloping 
text takes 
a bit 
longer to 
read 
Ordinary votes cast before Election Day 2014 
Wellington Central Electorate
If we remove the chart 
junk, you’ll be able to read 
the graph quicker.
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
Ordinary votes cast before Election Day 2014 
Wellington Central Electorate 
Dump the 3D 
effects
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
Black on 
white is 
easier to 
Ordinary votes cast before Election Day 2014 
Wellington Central Electorate 
read
Ordinary votes cast before Election Day 2014 
0 500 1000 1500 2000 2500 3000 3500 4000 4500 
ACT New Zealand 
Aotearoa Legalise Cannabis Party 
Ban1080 
Conservative 
Democrats for Social Credit 
Focus New Zealand 
Green Party 
Internet MANA 
Labour Party 
Māori Party 
National Party 
New Zealand First Party 
NZ Independent Coalition 
The Civilian Party 
United Future 
Wellington Central Electorate 
Horizontal text 
is quicker to 
read than 
angled text
Ordinary votes cast before Election Day 2014 
0 500 1000 1500 2000 2500 3000 3500 4000 4500 
National Party 
Green Party 
Labour Party 
New Zealand First Party 
Internet MANA 
Conservative 
Māori Party 
ACT New Zealand 
United Future 
Aotearoa Legalise Cannabis Party 
The Civilian Party 
Ban1080 
NZ Independent Coalition 
Focus New Zealand 
Democrats for Social Credit 
Wellington Central Electorate 
Size order is 
quicker to 
read for this 
graph than 
alphabetical
Ordinary votes cast before Election Day 2014 
166 
144 
79 
34 
26 
10 
4 
2 
2 
1 
68 
385 
2423 
3451 
4278 
National Party 
Green Party 
Labour Party 
New Zealand First Party 
Internet MANA 
Conservative 
Māori Party 
ACT New Zealand 
United Future 
Aotearoa Legalise Cannabis Party 
The Civilian Party 
Ban1080 
NZ Independent Coalition 
Focus New Zealand 
Democrats for Social Credit 
Wellington Central Electorate 
You can 
show the 
values 
without 
clutter
Before: 
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
Ordinary votes cast before Election Day 2014 
Wellington Central Electorate
After: 
Ordinary votes cast before Election Day 2014 
166 
144 
79 
34 
26 
10 
4 
2 
2 
1 
68 
385 
2423 
3451 
4278 
National Party 
Green Party 
Labour Party 
New Zealand First Party 
Internet MANA 
Conservative 
Māori Party 
ACT New Zealand 
United Future 
Aotearoa Legalise Cannabis Party 
The Civilian Party 
Ban1080 
NZ Independent Coalition 
Focus New Zealand 
Democrats for Social Credit 
Wellington Central Electorate
Eliminating chart junk 
improves a graph’s ‘data-ink 
ratio’ – a term coined 
by Edward Tufte in the 
1980s.
It’s the ratio of data-ink to 
non-data-ink. 
The better the ratio, the 
easier the graph is to 
read.
With flashy, distracting Excel 
graphs only a click away, 
chart junk and the data-ink 
ratio are useful concepts to 
keep in mind.
For more information try: 
Edward Tufte 
Stephen Few 
Stephanie Evergreen
Feedback welcomed. 
Cheers 
Kay 
kay.e.baxter@gmail.com

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Chart junk - Throw it out!

  • 1.
  • 2.
  • 3. This graph is readable.. 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Ordinary votes cast before Election Day 2014 Wellington Central Electorate
  • 4. ..but takes a bit of time to understand. 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Ordinary votes cast before Election Day 2014 Wellington Central Electorate
  • 5. 4500 4000 3500 3000 2500 2000 1500 1000 500 0 3D is a real gimmick Ordinary votes cast before Election Day 2014 Wellington Central Electorate
  • 6. 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Ordinary votes cast before Election Day 2014 Wellington Central Electorate These lines clutter the view
  • 7. 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Sloping text takes a bit longer to read Ordinary votes cast before Election Day 2014 Wellington Central Electorate
  • 8. If we remove the chart junk, you’ll be able to read the graph quicker.
  • 9. 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Ordinary votes cast before Election Day 2014 Wellington Central Electorate Dump the 3D effects
  • 10. 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Black on white is easier to Ordinary votes cast before Election Day 2014 Wellington Central Electorate read
  • 11. Ordinary votes cast before Election Day 2014 0 500 1000 1500 2000 2500 3000 3500 4000 4500 ACT New Zealand Aotearoa Legalise Cannabis Party Ban1080 Conservative Democrats for Social Credit Focus New Zealand Green Party Internet MANA Labour Party Māori Party National Party New Zealand First Party NZ Independent Coalition The Civilian Party United Future Wellington Central Electorate Horizontal text is quicker to read than angled text
  • 12. Ordinary votes cast before Election Day 2014 0 500 1000 1500 2000 2500 3000 3500 4000 4500 National Party Green Party Labour Party New Zealand First Party Internet MANA Conservative Māori Party ACT New Zealand United Future Aotearoa Legalise Cannabis Party The Civilian Party Ban1080 NZ Independent Coalition Focus New Zealand Democrats for Social Credit Wellington Central Electorate Size order is quicker to read for this graph than alphabetical
  • 13. Ordinary votes cast before Election Day 2014 166 144 79 34 26 10 4 2 2 1 68 385 2423 3451 4278 National Party Green Party Labour Party New Zealand First Party Internet MANA Conservative Māori Party ACT New Zealand United Future Aotearoa Legalise Cannabis Party The Civilian Party Ban1080 NZ Independent Coalition Focus New Zealand Democrats for Social Credit Wellington Central Electorate You can show the values without clutter
  • 14. Before: 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Ordinary votes cast before Election Day 2014 Wellington Central Electorate
  • 15. After: Ordinary votes cast before Election Day 2014 166 144 79 34 26 10 4 2 2 1 68 385 2423 3451 4278 National Party Green Party Labour Party New Zealand First Party Internet MANA Conservative Māori Party ACT New Zealand United Future Aotearoa Legalise Cannabis Party The Civilian Party Ban1080 NZ Independent Coalition Focus New Zealand Democrats for Social Credit Wellington Central Electorate
  • 16. Eliminating chart junk improves a graph’s ‘data-ink ratio’ – a term coined by Edward Tufte in the 1980s.
  • 17. It’s the ratio of data-ink to non-data-ink. The better the ratio, the easier the graph is to read.
  • 18. With flashy, distracting Excel graphs only a click away, chart junk and the data-ink ratio are useful concepts to keep in mind.
  • 19. For more information try: Edward Tufte Stephen Few Stephanie Evergreen
  • 20. Feedback welcomed. Cheers Kay kay.e.baxter@gmail.com