2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Chapter 4 response of foundations to harmonic loads february 2014
1. The University of Western Ontario
DEPARTMENT OF CIVIL AND
ENVIRONMENTAL ENGINEERING
ENVIRONMENTAL ENGINEERING
Instructor
Instructor
M. Hesham El Naggar, Ph.D., P. Eng
M. Hesham El Naggar, Ph.D., P. Eng., MASCE, FEIC
., MASCE, FEIC
es a agga , , g
es a agga , , g , SC , C
, SC , C
Professor and Research Director
Professor and Research Director
Geotechnical Research Centre
Geotechnical Research Centre
1
5. The particular solution for the governing equation is
(4 .7)
)
(
2
2
2
2
)
(
t
i
t
i
i
e
k
P
Pe
r
e
t
v
If the real vibration amplitude is denoted by
2
2
2
2
c
m
k
r
P
(4.8a)
the real response described by the real part of Eq 4 7 is
2
2
2
2
c
m
k
P
v
the real response, described by the real part of Eq. 4.7, is
v(t) = v cos (t+) (4.8b)
5
6. th l lit d f th b itt
the real amplitude of the response can be rewritten as:
(4.9)
st
v
D
k
P
v
2
2
2
2
4
1
1
in which vst = P/k = the static displacement and = dynamic amplification (or
magnification) factor
D
2
0
2
2
0
4
1
magnification) factor,
(4.10)
2
2
2
2
2
2
4
1
1
D
This factor is equal to the ratio of the amplitude of the response to the static
displacement
2
0
2
0
4
1
D
displacement.
6
7. The phase shift
The phase shift
(4.11)
2
0
1
2
arctan
D
The particular solution describing the steady‐state response to the real excitation
force given by Eq. 4.1 is
0
force given by Eq. 4.1 is
v(t) = v cos (t + ) (4.12)
The complete solution, including the transient part is
( ) ( ) t i ( ’ ) (4 13)
v(t) = v cos (t + ) + v0 e‐t sin (’
0t + 0) (4.13)
in which v0 and 0 are integration constants depending on initial conditions.
7
13. Fig 5 Torsional Response of (1) Pile Foundation and (2) Shallow Foundation
Fig. 5 Torsional Response of (1) Pile Foundation and (2) Shallow Foundation
13
15. Examples of Coupled Response
Fig. 7 Horizontal Component of Coupled Footing Response to Horizontal Load. ( (Bx
/ R3 5 81 B I / R5 3 46 ( ) d l l i )
= m /pR3
x = 5.81, B = I / pR5
= 3.46; (+) = modal analysis)
15
17. Fig. 9 Horizontal and Rocking Components of Coupled Response of Embedded
Foundation for Different Shear Wave Velocities of Soil (e /R = 0.4, granular soil)
17
18. Fig. 10 Effect of Soil Stiffness on Horizontal Component of Coupled
Response of Pile Foundation
18
19. DESIGN PROCEDURE
It is a trial and error procedure which proceeds as follows:
It is a trial‐and‐error procedure, which proceeds as follows:
1) Estimate the dynamic loads.
2) Establish the soil profile and determine the soil properties
2) Establish the soil profile and determine the soil properties
required for the analysis (Shear modulus, mass density,
Poisson’s ratio and material damping ratio).
3) Select the type and trial dimensions of the foundation and
with clients input, establish the performance criteria.
4) Compute the dynamic response of the trial foundation (step
3) supported by the given soil profile (step 2) due to the
estimated load (step 1) and compare the response with the
estimated load (step 1) and compare the response with the
performance criteria. If the response is not satisfactory,
modify the dimensions of the foundation (step 3), repeat
the analysis until satisfactory design is achieved.
19
21. Machine Properties
The machine properties required include:
The machine properties required include:
1) Outline drawing of machine assembly
2) Weight of machine and its rotor components (or head for
hammers)
3) L i f f i b h i ll d
3) Location of center of gravity both vertically and
horizontally
4) Speed ranges of machine and components or frequency
4) Speed ranges of machine and components or frequency
of unbalanced primary and secondary forces
5) Magnitude and direction of unbalanced forces, vertically
5) Magnitude and direction of unbalanced forces, vertically
and horizontally, and their points of application
6) Limits (tolerance) of deflection (total or differential) &
vibration amplitudes to satisfy the machine functions.
21
22. Arrangement of Equipment and Masses
The total mass of motor (23,360 Kg) and the compressor (frame, crankshafts,
dampeners and other components, 300,00 Kg) have been provided by the client.
Fig. 11 Elevation and Side View of equipment layout
22
24. Dynamic Unbalanced Loads
Dynamic unbalanced loads are provided by the client and are applied as harmonic
loads. The response at the bearing points and some other check points are obtained
and reported.
Different components of dynamic unbalanced forces are shown below. These
components are Driving Torque (MT), Horizontal Force (FH), Vertical force (FV), Vertical
components are Driving Torque (MT), Horizontal Force (FH), Vertical force (FV), Vertical
Couple (MV), Horizontal Couple (MH) and Motor eccentric forces (ECCx and ECCz). The
amplitudes of these components are summarized in Table 1.
24
Fig. 13 Compressor and Motor loads
26. Motor (Centrifugal) Loads
Table 2 motor properties
The ECCx and ECCz are motor centrifugal forces that are generated due to the
eccentricity of its rotor mass (the two components are 90 out of phase)
eccentricity of its rotor mass (the two components are 90 out of phase).
The rotor eccentricity is assumed to be according to balance quality Q = 6.3 mm/s
for the primary frequency (360 rpm or 6 Hz). The mass of the rotor is 13,199 kg,
for the primary frequency (360 rpm or 6 Hz). The mass of the rotor is 13,199 kg,
and the surface factor, Sf = 2, thus:
ECCx or ECCz =P = me Q ω Sf
= 13199 x 6.3x10‐3 (2π x 6) x 2 = 6269 N
26
29. Summary of Subsurface Conditions
Depth (m) Description of PEBH-11*
0.0 – 4.6 Dense to very dense poorly graded sand with silt
4.6-6.0 Very dense poorly graded sand with silt
6.0-16.5 Very dense clayey sand
16.5-25.0 Very dense silty sand with clay and occasional gravel
Depth (m) Description of PEBH-12*
0.0 – 2.4 Medium dense silty sand
2.4 – 4.6 Dense poorly graded sand with silt
4.6 – 11.0 Very dense poorly graded sand
y p y g
11.0 – 21.3 Very dense clayey sand
21.3 – 25.0 Hard sandy fat clay
29
33. Foundation Requirements
1) i i d h f f d i
1) minimum depth of foundation.
2) base dimensions for the machine and other components
attached to it
attached to it.
3) type of foundation system to be used (recommended by
the geotechnical consultant).
the geotechnical consultant).
4) configuration and layout of the foundation (width, length
and depth). For piled foundations, the number of piles,
p ) p p
pile geometry (diameter or width and cross‐sectional
area), pile length and spacing between piles are required
on top of the configuration of the foundation block
on top of the configuration of the foundation block.
5) material properties of the foundation (unit weight of the
concrete or steel, the Poisson’s ratio and elastic modulus).
concrete or steel, the Poisson s ratio and elastic modulus).
33
37. Fig. 18 Critical Points for Response
Fig. 18 Critical Points for Response
37
38. h hi d ib i h l h
Environmental Requirements
The machinery produces vibrations that may travel to the
neighboring vicinity. If vibration amplitudes are significant,
measures are taken to minimize the environmental impact of
p
the machine (especially, for shock producing equipment).
In some situations, the machine is installed in the vicinity of
, y
vibration sources (quarry blasting, vehicular traffic) or in a
seismic active area. In this case, the information requested
include the character of vibration and attenuation at the
include the character of vibration and attenuation at the
installation site.
The effects of seismic forces are addressed considering
The effects of seismic forces are addressed, considering
ground response and SSI analyses.
38
44. Fig. 23 Side View from DYNA6 3DF Module
Fig. 23 Side View from DYNA6 3DF Module
44
45. Fi 24 Pil L f P i C f DYNA6
Fig. 24 Piles Layout for Primary Compressor from DYNA6
45
46. Modeling Pile Stiffnesses
The primary and the secondary forces of the compressor act at frequencies of 360 and
720 rpm. Thus, two sets of stiffness and damping are calculated using DYNA6, one for
each loading frequency. These values are assigned as equivalent LINK stiffness and
damping at the pile heads.
damping at the pile heads.
46
48. Natural Frequencies Obtained from DYNA6
DYNA6 was used to calculate the foundation response over a frequency range of
50 rpm to 750 rpm (0.8Hz to 12.5Hz). The natural frequency was identified as the
location of peak on the plot of response at C.G. with frequency. The observed
natural frequencies for different vibration modes are presented Below. The results
h h h l f i i h h i l di i f h P i
show that the natural frequencies in the horizontal direction for the Primary
compressor foundation are close to the operating speed. However, the calculated
responses were found to be satisfactory due to the existence of sufficient damping.
Natural Horizontal Horizontal Vertical Z Rocking Rocking Y Torsion
Table 8 Natural frequencies obtained from DYNA6 analyses
Freq X Y X
Soil
Condition
Hz Hz Hz Hz Hz Hz
Condition
LB 350 350 590 650 650 870
BE 400 400 620 700 700 980
48
UB 430 430 650 740 740 1060
49. Table 9 Coordinates of Critical Points for Primary Compressor
Joint Area GlobalX GlobalY GlobalZ
Text Text m m m
Text Text m m m
1822
Cap Floor
‐2.25 18.75 0
3940 18.75 ‐2.25 0
4001 18.75 18.75 0
4001 18.75 18.75 0
14951 ‐2.25 ‐2.25 0
14793 5.565 5.395 5.1475
14823 7.565 5.395 5.1475
Comp
Cylinders
Pads
14823 7.565 5.395 5.1475
14853 9.65 5.395 5.1475
14877 6.035 11.105 5.1475
14907 8.035 11.105 5.1475
14937 10.1 11.105 5.1475
14489 Comp
Floor
5.25 6.5 5.3425
14495 5.25 10 5.3425
14577
Motor
Floor
11.15 5.85 5.3425
14587 11.15 10.65 5.3425
14605 14.605 5.85 5.3425
49
14612 14.605 10.65 5.3425
50. Response Results from DYNA6
The calculated total responses for the Primary compressor and Hyper
The calculated total responses for the Primary compressor and Hyper
foundations from the DYNA6 analyses are obtained by directly adding (taking
no account of phase) the responses to the first and second order load
components. The response was calculated at critical points representing
p p p p g
support points for the compressor, the motor and the corners of the pile cap.
In DYNA6 analyses, however, the response was calculated at only a selected no.
of these points. However, the response was calculated at all noted critical
points using the FE analysis. The maximum vibration amplitude for the Primary
compressor was calculated at the top of the compressor pedestal (Joint 14489
bl ) h h l h h f d b
in Table 9) as 48 microns, which is less than the specified vibration criterion.
50
51. SAP2000 Analyses
The foundation is modeled in SAP2000 using SOLID elements for the pile cap and
the tables. Piles are modeled using zero‐length Linear Link element attached to
the corresponding joints at the bottom of the pile cap LINEAR LINK has 3 stiffness
the corresponding joints at the bottom of the pile cap. LINEAR LINK has 3 stiffness
(Kx, Ky, Kz) and 3 damping (Cx, Cy, Cz) parameters.
These parameters are determined utilizing the software DYNA5 The LINK local
These parameters are determined utilizing the software DYNA5. The LINK local
coordinate system is related to the GLOBAL coordinate system as shown below:
R t ti Sh ft
3
1 Rotating Shaft
Y
Z
2
LOCAL GLOBAL
Fig 25 Global and local coordinate systems
51
Fig. 25 Global and local coordinate systems
52. Dynamic Unbalanced Loads
Dynamic unbalanced loads are provided by the client and are applied as harmonic
loads. The response at the bearing points and some other check points are obtained
and reported.
Different components of dynamic unbalanced forces are shown in Figure 6. These
components are Driving Torque (MT), Horizontal Force (FH), Vertical force (FV), Vertical
Couple (MV), Horizontal Couple (MH) and Motor eccentric forces (ECCx and ECCz). The
p ( ), p ( ) ( )
amplitudes of these components are summarized in Table 8.7.
52
Fig. 26 Load directions for compressor and motor
55. Other Loading Conditions
St ti L d
Static Loads
Static loads include the weight of concrete, the weight of major parts of the
Primary compressor and the motor.
The short circuit load is applied as vertical forces at the Motor bearings in Z
direction where +ve Z is downward. Two cases were considered:
Case 1: loads of ‐184kN, 362kN, 16kN, and 104kN are applied at pads A, B, C and
, , , pp p , ,
D as marked on the vendor’s drawing denoted “Preliminary Compressor Motor
Loads”.
Case 2: Loads of 362kN, ‐184kN, 16kN, and 104kN are applied at pads A, B, C and
D as marked on the vendor’s drawing denoted “Preliminary Compressor Motor
Loads”.
S i i L d
Seismic Loads
The seismic load is considred in the analysis using the design spectra specified by
the client. The seismic load is applied in the horizontal plane‐ both X and Y axes.
55
57. Modeling Piles
Piles are modeled using zero‐length Linear Link elements attached to the
corresponding joints at the bottom of the pile cap. LINEAR LINK has 3 stiffness (Kx,
Ky, Kz) and 3 damping (Cx, Cy, Cz) parameters. These parameters are determined
utilizing the software DYNA6.
If dynamic forces of the compressor act at 2 different frequencies, two sets of
stiffness and damping are calculated using DYNA6, one for each loading frequency
These values are assigned as equivalent LINK stiffness and damping at the pile
These values are assigned as equivalent LINK stiffness and damping at the pile
heads.
57
58. SAP2000 Analysis Results – Natural Frequencies
The 3D model has more than 30000 modes.
However only the first 6 modes have important contributions to the
However, only the first 6 modes have important contributions to the
response and are considered in the analysis. The modal information for the
model is given here including: modal participation factors, period and
frequency. The lowest two natural frequencies are 5.7 Hz (this value is very
frequency. The lowest two natural frequencies are 5.7 Hz (this value is very
close to the values evaluated from the DYNA6 analyses), which is close to the
primary loading frequency of 6 Hz. However, the calculated responses were
found to be satisfactory due to the existence of sufficient damping. In
addition, a damping safety factor was considered in the analysis, ensuring
the damping is not overestimated.
58
60. Joint Responses to Machinery Vibrations
SAP2000 Analysis Results – Dynamic Response
The response of some selected control points are given here. These responses include
the displacement at some control points under the machine vibrations. Control points
include the top of the tabletop at locations of support pads for motor and
compressor and at the C G of the Motor and Compressor The results show the
compressor and at the C.G of the Motor and Compressor. The results show the
maximum amplitude in each direction. They do not necessarily occur at the same
time.
The results show that the maximum vibration amplitude is 49 μm in the horizontal
direction. The allowable vibration amplitude is 50 μm. This represents satisfactory
performance.
60
62. DESIGN CRITERIA
h b i l d d i h d i i
Factors that may be included in the design requirements.
1) Static requirements for bearing capacity and settlement.
2) Dynamic behaviour
) y
• limiting vibration amplitude
• limiting velocity
• limiting acceleration
• maximum dynamic magnification factor
• maximum transmissibility factor
3) Possible modes of vibration vertical; horizontal; torsional;
• maximum transmissibility factor
• resonance conditions
3) Possible modes of vibration vertical; horizontal; torsional;
rocking; pitching and possibility of coupled modes.
4) Possible fatigue failures in the machine, in the structure,
or in connections.
62
63. 5) Environmental considerations
• physical and physiological effects on people
physical and physiological effects on people
• effects on nearby sensitive equipment
• possible resonance of structural components
id ti f f d ti i l ti
• consideration of foundation isolation
6) Economy
• initial cost
• initial cost
• maintenance costs
• down time costs
• replacement costs
63
64. DESIGN CHECKLIST FOR MACHINE FOUNDATIONDS
After the response of the proposed foundation is predicted from the dynamic
analysis, it is checked against certain design requirements including:
1 the usual check of bearing capacity and settlement and structural strength of
1. the usual check of bearing capacity and settlement, and structural strength of
the foundation under static loads.
2. the maximum bearing pressure (static + dynamic) should be less than 75% of
th ll bl f th il F il d f d ti th i l d f
the allowable pressure of the soil. For piled foundations, the maximum load for
any pile (static + dynamic) should be less than 75% of the design capacity of the
pile.
3. comparison to tolerance for dynamic behaviour which includes a)
maximum vibration amplitudes; b) maximum velocity ( x displacement
amplitude) and acceleration (2 x displacement amplitude) ; c) maximum
magnification factor, should be less than 1.5 at resonance; d) possible
resonance conditions, the operating frequency of the machine should not
be within 20% of the resonance frequency (damped or undamped).
64
68. Table 14 Section forces for the Primary compressor at section Cap‐ D
SectionCut OutputCase FX FY FZ MX MY MZ
SectionCut OutputCase FX FY FZ MX MY MZ
Location Loading Condition N N N N‐m N‐m N‐m
CAP ‐ D Left
DEAD ‐498624 32986 2793272 ‐28339 1246017 ‐4402
CAP ‐ D Left
Siesmic (+ve X) 146484 1323 103165 23150 141380 97783
CAP ‐ D Left
Siesmic (+ve Y) 879 159539 494 246542 4900 228637
CAP ‐ D Left
BaseLL ‐111476 ‐643 246714 13911 168445 ‐3473
CAP ‐ D Left
MotorRatedDL ‐5207 ‐777 5270 4113 ‐8544 3603
CAP D Left
CAP ‐ D Left
MotorShortCircuit +MX ‐2287 18920 7130 ‐69532 ‐8408 ‐17184
CAP ‐ D Left
MotorShortCircuit ‐MX ‐8010 ‐15459 2264 58719 ‐7261 18605
C i h
DEAD 347045 ‐83247 2948598 1510550 ‐1097434 ‐518059
CAP ‐ D Right
DEAD 347045 83247 2948598 1510550 1097434 518059
CAP ‐ D Right
Siesmic (+ve X) 88259 4581 68598 8593 145241 125036
CAP ‐ D Right
Siesmic (+ve Y) 1151 92298 8767 302984 8401 307016
B LL 108304 1495 255988 161717 165906 68560
CAP ‐ D Right
BaseLL 108304 1495 255988 161717 ‐165906 ‐68560
CAP ‐ D Right
MotorRatedDL 20317 ‐1628 96710 66426 ‐21364 ‐14895
CAP ‐ D Right
MotorShortCircuit +MX 15674 ‐25377 80460 ‐220086 ‐15827 7961
CAP ‐ D Right
MotorShortCircuit ‐MX 22082 16516 92530 270183 ‐22183 ‐29536
68
70. + Steady state vibrations
Steady state vibrations
D bl i
Due to blasting
Sh d d li t li it
Shaded line represents limits
for safe operation of machines
and foundations (not for
ti f t ti )
satisfactory operation).
Dotted lines are limits
associated with blasting. Do not
apply to steady state vibration.
Figure 29 General limits of vertical vibration amplitudes
70