1. APRIL 16-18, 2012: LAGUNA NIGUEL, CA
In April 2012, Fortune teamed up with its program partners—ConservationInternational, The Nature
Conservancy, NRDC, and the Environmental Defense Fund—and gathered “the smartest people we
know” in sustainability from business, government, and NGOs.
The Brainstorm GREEN community is a diverse cross-sectionof Fortune 500 CEOs, leaders fromthe
environmentalmovement, senior government officials, and provocative thinkers. Previousparticipants
have included Sir Richard Branson of Virgin, former President Clinton, Patagonia founder Yvon
Chouinard, REI CEO Sally Jewell, Wal-Mart’s Lee Scott, and many other leadersand visionaries.
Since 2001, when the first Fortune Brainstorm was launched, these eventshave been known for their
signature interactive formatsthat yield freshideas and help build valuable relationships among
influential leaders. It’s this combination that has cemented Brainstorm GREEN’s position as the leading
national conference onbusiness and the environment. As Ford Motor Chairman Bill Ford put it: “It was,
by far, the most interesting one I’ve ever attended.”
- See more at: http://www.fortuneconferences.com/brainstorm-green-2012/#sthash.WEXYYdPt.dpuf
CONSERVATION INTERNATIONAL FEATURED AT CONFERNECE:
WHAT IS NATUREWORTH? *
In some cases it might be more valuable not to developa forest or dig a big mine. Can we put an
economic value on the servicesthat nature providesto man?
Discussion leaders:
Jared Diamond, Author, Collapse: How SocietiesChoose to Fail or Succeed, Professor, Department of
Geography, UCLA
PavanSukhdev, Dorothy S. McCluskey Fellow, Schoolof Forestry and Environmental Studies, Yale
University
Moderator:
Jib Ellison, Founder and CEO, Blu Skye Consulting

2. - See more at: http://www.fortuneconferences.com/brainstorm-green-2012/brainstorm-green-2012-
agenda/#sthash.2jmkY4yn.dpuf
NEXT GENERATION CAPITALISM:A CONVERSATION WITHROBWALTON AND PETER
SELIGMANN *
Speakers:
Rob Walton, Chairman, Walmart Stores, Inc.
Peter Seligmann, Chairman and CEO, ConservationInternational
Moderator:
Andy Serwer, Fortune
- See more at: http://www.fortuneconferences.com/brainstorm-green-2012/brainstorm-green-2012-
agenda/#sthash.2jmkY4yn.dpuf