1. Understanding Internet Marketingfor Dental Practices Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc.

3. Corporate Office in New Hartford NY

4. Satellite offices in Bloomfield CT & Boston MA, New Jersey

5. Employs 20 in CNY, CT & MA

6. Full Service Internet Marketing Agency

7. Search Engine Optimization Services

8. Pay-Per-Click Management Services

9. Social Media Implementation and Mgmt

10. Web Design, Development, Applications & Testing

12. What We Will Cover -Internet Marketing as External Marketing: Building the foundation utilizing your website Driving traffic to your website SEO, Google Local & PPC Engaging your patients – measuring for success - Internal Marketing / Reputation Management Measuring patient satisfaction Encouraging referrals and making it easy Reconnecting with patients Measuring ROI

13. Understanding your audience . . .

15. A Show of Hands How many of you… …are currently acquiring new patients from your website? …believe you could be acquiring new patients from your website? …are not sure where to start?

17. The options are changing & expanding rapidly

18. We are in a technology revolution

19. Patient behaviors and expectations have changed

21. Where are you located?

22. What do other people think about your dental practice?

23. Do you make it easy to be your patient?

24. Practice hours

25. Online appointment requests

27. DRIVE

30. - Google

33. Title, Header, Keyword, Description, Alt Img

34. Content rewrite - keyword density

35. URL Structure

36. Navigation

37. Organization of code and link structure

38. XML sitemap

39. Robots.txt

40. Webmaster tools accounts

41. Analytics and conversion funnels

42. Establish a baselineSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]

44. Title, Header, Keyword, Description, Alt Img

45. Content rewrite - keyword density

46. URL Structure

47. Navigation

48. Organization of code and link structure

49. XML sitemap

50. Robots.txt

51. Webmaster tools accounts

52. Analytics and conversion funnels

53. Establish a baselineSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]

55. New patients

56. Increase revenue for particular services

57. General dentistry

59. Google Trends

61. Don’t let the website designer pick your keywords

62. Use words and phrases that your customers use“Keyword”

64. Description Tag (20 – 25 words: sentence structure)

66. Keyword/phrase as close to beginning as possible

67. Alt Image Tags

69. 250 – 500 words

70. Use bullets

71. Use common language

72. One subject per page

73. Create Keyword Rich Content

74. Body

75. Headings

76. Image tags

78. Content Writing for SEO Break apart content This is good Dental Service 1 Service 1 Loremipsum dolor sit amet, consectetueradipiscingelit, seddiamnonummynibheuismodtinciduntutlaoreetdolore magna aliquameratvolutpat. Utwisienim ad minim veniam, quisnostrudexercitationullamcorpersuscipitlobortisnislutaliquip ex ea commodoconsequat. Duisautemveleumiriure dolor in hendrerit in vulputatevelitessemolestieconsequat, velillumdoloreeufeugiatnullafacilisis at veroeros et accumsan et iustoodiodignissim qui blanditpraesentluptatumzzrildelenitaugueduisdoloretefeugaitnullafacilisi. Service 1 Service 2

80. Tell Google, Yahoo, and Bing to Read It - google.com/sitemaps - siteexplorer.search.yahoo.com - bing.com/webmaster

82. New patient appointment requests

83. Patient referrals

85. Create Authority - Create Content Pages for:

86. social media

87. micro sites

88. 301 redirects from alternate domains

89. Vertical search

90. Addressing website performance, strengths and weaknesses as identified in GA reporting.Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]

93. Look for biggest ROI opportunities

94. Stay abreast of changesSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]

95. Google Local

96. © 2009 Site-Seeker, Inc.

97. Get Listed - Step 1

98. Get Listed - Step 2

99. Local Search

102. Easy

103. Trackable

107. Create negative words

108. Establishing a budget

109. Create budget parameters: Maximum spend by day, week or month

110. Create effective display parameters

111. Content Network?

113. - Google

114. Convert & Measure

115. On Page Engagements

116. On Page Engagements – What’s Missing?

117. Web Analytics Is... the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. - Wikipedia “Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research.”

118. Short Form Submission October 2009 120 Long Forms Submitted 142 Short Forms Submitted 262 Total 114.75%

119. April new site published Site baseline: May-June New site data: May - June Approximately 53% more traffic since new site was launched

120. Client Found for “Name” Searches # of Visitors that searched by NAME – stayed the same

121. Client Found for “non-name” Searches 95% increase in prospect group traffic

122. Stickiness Visitors that searched by name are now finding more value and staying on site longer.

123. When you combine the site’s ability to engage users and increase traffic the results can be dramatic.

124. Internal Internet Marketing Strategies: Adding value and ramping up ROI

125. A Site-Seeker, Inc. Strategic Partner

127. Email/Text Confirmations

128. Automated Continuing Care Reminders

129. Online Patient Referrals

130. Thank You messages

131. Newsletters and custom marketing

133. Demandforce certified reviews integrate into Google Local

134. Gain exposure when people search for a dentist in your area

136. Compare practice against peers

137. Measure results generated every month

139. Measuring Results In Dollars – By Promotion

140. Measuring Results In Dollars – Month Over Month

141. Measuring Results In Efforts

145. Measuring Results In Google

146. Measuring Results In Google

149. Bringing it all together . . . Effective Practice Marketing Is all about ROI Measure, Modify, Move forward

150. Thank You! Search Engine Marketing Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. kathyhokunson@site-seeker.com