Checklist for adverts

1. ADVERT CHECKLIST
By Katie Pearl

2. ■ All Channel 4 programmes have the logo situated on right
hand side of their advert.This is so their brand identity is
instantly recognisable and makes the programme more
accessible by showing audiences where to find it.

3. ■ The majority of adverts also have a large headline,
with the name of the programme and the starting
time below.This is usually the only typography on the
page and is white font in a brightly coloured box.

4. ■ On many adverts there is also a web address for the
reader to find out more.

5. ■ The adverts are also always one simple image, filling
the whole page and is landscape.