1. IDMS_030316
LEARN MORE:
www.placewise.com
Interactive Directory Maps (IDMs) allow users who browse the site direct access, on any device, to store
location information from the directory. Implementing this product allows for an engaging user experience,
better location-based access for center tenants, and increased time on site.
IDM INCLUSIONS AND BENEFITS
With the addition of an IDM, you will enjoy the following:
•• A simple-to-use, hands on, user-friendly map of your entire center.
•• A map that fits perfectly in a mobile responsive site design, with click/tap and zoom features
allowing for easy viewing on a desktop or mobile device.
•• An individualized, attractive theme, which includes appropriate colors, textures and shadows to
represent real world structures at your center.
EXAMPLE IDM
An example IDM can be seen at Short Pump Town
Center: www.shortpumpmall.com/directory/.
For the map experience, follow these steps:
•• Select a store from the Directory grid.
•• Click the View Directory Map button from the
store page you’ve selected.
•• The IDM loads and zooms into to tenant’s
location, highlighting the unit boundaries and
placing location pin just above the store name.
•• If you choose to click or tap on another location,
the map zooms and pans to selected location
positioning it in the center of the screen. The
selected location highlights and the tenant title
appears above in a tooltip like format.
PLACEWISE MEDIA
Engage shoppers online. Drive sales on premise.
In today’s increasingly tech savvy environment, PlaceWise offers cost
effective solutions for new and emerging technologies. In partnering
with Micello (an award-winning company that specializes in indoor
mapping), we are able to offer a low-cost, turn-key interactive
solution for shopping center directory maps.
INTERACTIVE
D I R E C T O R Y
MAPS

2. ATM
IDM COST
Set up & Development: $1,000 - $2,000*
Monthly: $150
*Determined by the complexity of your center’s layout as well as the number of tenants that require mapping.
LEARN MORE:
www.placewise.com
IDMS_030316
ABOUT PLACEWISE MEDIA
Based in Denver, PlaceWise Media is the leading provider of digital marketing services to retail
destinations and the companies that own them. PlaceWise’s advertising and data network includes more
than 700 malls and shopping centers and 1,400 grocery retailers nationwide. With 10 million monthly
visitors and more than 200 million total page views annually, PlaceWise offers shopping centers, retailers
and brands real-time access to active shoppers currently intending to purchase relevant products and
services, as well as unique first-party shopper data to help them better understand their target shoppers’
intentions and make more informed business decisions. For more information visit www.placewise.com.