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- 1. The Power of Print Magazines are preferred over any other medium. 2
- 2. #1 Medium of Engagement • More engaging than digital • Most trusted • Most Influential
- 3. More Engaging than Digital 0 5 10 15 20 25 30 35 40 45 Magazine Digital Edition Website TImeSpent
- 4. Most Trusted Medium 0% 10% 20% 30% 40% 50% Social Network Ad Online Video Ad Newspaper Ad Magazine Ad Americans Trust Print
- 5. Most Influential 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Brand Image Purchase Intent Internet TV Magazines
- 6. Print Media Trends • BIGGEST ISSUES EVER! • 5-Year Circulation Highs • Growing Subscriber Bases
- 8. 3.4MM Red-Carpet Fashion Moments at Dillard’s, Macy’s & Nordstrom in the last 30 days Open Rate: $153,425 Børn Rate: $99,726 ($53,699 discount) Added Value • in-book listing CIRC: 1,700,000
- 9. She turns to Real Simple for solutions What’s for dinner • Simple home fixes • Which shoes to buy Open Rate: $177,395 Børn Rate: $92,245 ($85,150 discount) Added Value • (2) in-book listings • (2) customized e-blasts • (1) event activation CIRC: 1,975,000
- 10. Discovery happens daily The treasure hunt is what makes it fun Open Rate: $117,213 Børn Rate: $93,771 This is the CN Retail Rate ($23,443 discount). Lucky never offers A/V of any value, so I am working with MBI for an aggressive discount instead. Added Value • none CIRC: 1,100,000
- 11. The #1 men’s magazine on newsstands 10 Million+ uniques online Open Rate: $174,735 Børn Rate: $91,763 ($82,972 discount) Added Value • in-book listing • editorial sweeps/name acquisition CIRC: 1,800,000
- 12. Open Rate: $80,737 Børn Rate: $59,367 ($9,260 discount) Added Value • adventure sweeps/email acquisition May issue to be Starched. Active, Affluent, Educated Professionals • 1.1MM+ uniques monthly Delivers the most sought-after demographics CIRC: 675,000
- 13. Man at His Best, All Day Long There's the right way — classic and completely correct — and the Esquire way. Open Rate: $105,360 Børn Rate: $50,264 TBD ($55,096 discount) Added Value • in-book&tablet listing TBD – 2014 proposal not yet received CIRC: 700,000
- 14. Vogue readers lead the market Open Rate: $154,093 Børn Rate: $123,282 ($30,811 discount) Added Value • in-book listing • custom e-blast • direct mailing to Vogue database 27.6MM pairs of shoes purchased in the past year CIRC: 1,200,000
- 15. Chic looks even more stylish with ELLE & Elle ACCESSORIES – the combination is just right Open Rate: $132,328 Børn Rate: $60,255 ($72,073 discount) Added Value Elle & EA combo offer: (2) in-book listings OR (1) e-blast to 25,000 opt- in subscribers CIRC: 1,100,000
- 16. 2014 Print Recommendation Spring Commitment Børn: $487,000 net Crown: $170,000 net YOY –2%
- 17. Let’s Never Stop Falling In Love Music by Pink Martini featured in the motion picture Mr&Mrs Smith
Editor's Notes
- Everyone Loves MagazinesThe simple fact of the matter is that everyone loves to read quality magazines. They are specifically designed for unique tastes, cheap to purchase, and contain information that one is unlikely to find elsewhere. Also important to consider is that it takes the average reader 42 minutes to read an issue cover to cover. There is no doubt that when a reader uses 42 of their minutes to engage with their favorite magazine, they are actively participating in an intimate monthly ritual similar to that of checking one’s email in the morning or catching the nightly news before bed.Besides the intimacy of this ritual, another aspect that separates magazine readership from other forms of media consumption is the fact that when one is reading a magazine, it is extremely difficult to multi-task with other forms of media. Because users pick up magazines to read articles or learn about specific topics that interest them, they tend to shut off alternative noise to avoid distraction while consuming content.
- MPA Factbook PDF page 70: AVERAGE TIME SPENT - Engagement metrics for digital editions are closer to magazines for time spent, in contrast to shorter grab-and-go website visits.
- PURCHASE INTENT: MPA Factbook PDF page 31Magazine Readers are Super Influential ConsumersThe Power of Magazine Engagement• Magazines outperform every other medium in consumer engagement, trust and, by a wide margin, ad receptivity. • Magazines most consistently generate the lowest cost ROI for purchase intent across categories. Readers are more likely than users of other media to influence friends and family on products across a variety of categories. • Magazine ad recall has increased by 11% and action-taking has increased by 10% over the past four years. When consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the internet. And more than half of all readers act on magazine ads, according to Affinity Research.• Magazines are also most likely to complement the web in reaching social networkers, increasingly favored in generating buzz.Source: MPA Handbook
- Need Print Vitality Data – coming from Hearst, plus I’m analyzing pink sheetsRate Bases have been flat for 5 years, but subscribers
- ALL RATES IN THIS PRESENTATION ARE NET RATES.2014 RECOMMENDATION : Return to Elle Accessories for the A/V packageNet Spring commitment:Børn: $486,807 YOY change: +8%Crown: $170,306 YOY change: +5% Seasonal Total: $657,114 YOY increase: 12%
- "Esquire is special because it's a magazine for men. Not a fashion magazine for men, not a health magazine for men, not a money magazine for men. It is, and has been for sixty-eight years, a magazine about the interests, the curiosity, the passions, of men. It has no limitations other than the imagination and intelligence of its writers and editors. Esquire is less restricted, less predictable, than any other magazine and has its single goal to thrill and challenge its readers."David Granger, Editor in Chief
- The world's largest fashion magazine, ELLE offers style and substance with an independent point of view. Readers come for the always-inspiring fashion and beauty and stay for the thought-provoking mix of culture, controversy, and cool. We believe clothing without accessories is like a party with no cake.We believe the right pair of shoes can change your life - or at least make your day.If Born buys ONLY big Elle: • page rate goes up $585 to $60,840 net• A/V decreases to just one (1) in-book listing