Media

2. DEMOGRAPHIC OVERVIEW
•STUDENT
•AGED BETWEEN 16-21
•LITTLE INCOME- LESS THAN 20K A YEAR
•SINGLE

3. PSYCHOGRAPHIC OVERVIEW
•MALE
•WATCHES MOVIE FREQUENTLY
•INTERESTED IN FANTASY GENRE
•PLAYS FANTASY RPG GAMES
•DOESN’T OWN A HOUSE – LIVES WITH PARENT/CARER
•CONSIOUS ABOUT SPENDING MONEY

4. QUESTIONNAIRE
•I CONCLUDED A QUESTIONNAIRE TO FIND OUT IN DEPTH WHAT OUR TARGET
AUDIENCE EXPECTS FROM AN ACTION FANTASY MOVIE
•THE QUESTIONNAIRE WAS GIVEN TO TWELFTH 17-18 YEAR OLDS (6 MALE, 6
FEMALE)
•THEY WERE THE MEDIAN AGE GROUP

5. RESULTS

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Answers
Yes No
• 10 out of 12, 17-18 years old
year olds would be interested
to see an action fantasy
• More males than females
would be interested to see a
movie of that genre
WOULD YOU BE INTERESTED IN A ACTION
FANTASY MOVIE?

7. WHAT DO YOU EXPECT IN AN ACTION
FANTASY MOVIE?
•SWORD FIGHTS X2
•FANTASY CREATURES
•COMPLEX STORY LINE
•FAST ACTION AND COLOURS
•MAGIC

8. FAVOURITE ASPECT OF A FANTASY MOVIE?
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Aspect
Fantasy creature Maguc Story Atmosphere

9. FAVOURITE ASPECT OF AN ACTION MOVIE?
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Category 1
Fights Chases/Races Setting Music