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EY Snowden - Mobile Transforming Retail

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MassTLC
MassTLC

EY Snowden - Mobile Transforming Retail slide from the MassTLC Mobile: Transforming Life & Business Summit 11/17/15

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46 Mobile: Transforming Retail Moderator: E.Y. Snowden - CEO of RBM Technologies Panel: Dan O’Connor - Founder & CEO of RetailNet Group Gina Ashe - CEO of ThirdChannel Tom Zampini - CEO of beco
2 68% OF RETAIL CMO’S BELIEVE THAT RETAIL EXPERIENCE IS THE #1 DRIVER OF GROWTH*. * SOURCE = SAP / 2015 SURVEY
3 BUT RETAIL EXPERIENCE IS IMPRECISE, UNMEASURABLE, REACTIONARY, UNRESPONSIVE, EXPENSIVE AND DIFFICULT TO EXECUTE. ESPECIALLY WHEN EACH STORE IS UNIQUE + DIFFERENT.
6 FEW RETAILERS CAN CONSISTENTLY ENSURE THAT EACH STORE IS ON BRAND, LOCALIZED, WITH EVERY PRODUCT, MARKETING ASSET AND FIXTURE WHERE IT SHOULD BE.
7 RBM OPTIMIZES EXECUTION OF THE RETAIL EXPERIENCE AT EVERY STORE FOR THE WORLD’S LEADING BRANDS.

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EY Snowden - Mobile Transforming Retail

  • 1. 46 Mobile: Transforming Retail Moderator: E.Y. Snowden - CEO of RBM Technologies Panel: Dan O’Connor - Founder & CEO of RetailNet Group Gina Ashe - CEO of ThirdChannel Tom Zampini - CEO of beco
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  • 6. 2 68% OF RETAIL CMO’S BELIEVE THAT RETAIL EXPERIENCE IS THE #1 DRIVER OF GROWTH*. * SOURCE = SAP / 2015 SURVEY
  • 7. 3 BUT RETAIL EXPERIENCE IS IMPRECISE, UNMEASURABLE, REACTIONARY, UNRESPONSIVE, EXPENSIVE AND DIFFICULT TO EXECUTE. ESPECIALLY WHEN EACH STORE IS UNIQUE + DIFFERENT.
  • 8. 6 FEW RETAILERS CAN CONSISTENTLY ENSURE THAT EACH STORE IS ON BRAND, LOCALIZED, WITH EVERY PRODUCT, MARKETING ASSET AND FIXTURE WHERE IT SHOULD BE.
  • 9. 7 RBM OPTIMIZES EXECUTION OF THE RETAIL EXPERIENCE AT EVERY STORE FOR THE WORLD’S LEADING BRANDS.