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MarketResearch
By: GROUP 1
Respondent: Grade 10 Level
2
ThePreferencesof
Grade10students
betweenIced
candyandIced
pop:Consumer
Preferences
Analysis
Leader: La Rosa, Karl Ethan
Members:
Anor, Sean Gabriel
Dejan, Cynbert
Juban, Nicole Earl
Sayne, Justin
Secretary: Nacor, Njaymae
Capadngan, Lira
Cantila, Mary Joy
Mabuting, Hannah Mae
Sanchez, Merry Christen
Rationale
.
3
• . This study can be significant in the future
as basis for understanding and developing
plans of the producers to better
understand the taste and preferences of
the grade 10 students.
• This will also help to the businesses to
create items and marketing strategies that
appeal to the business target market and
cater to the taste and preferences of the
students.
Research Design
4
In this study, a quantitative research method will
be utilized to investigate the preferences of
Grade 10 students with regard to iced candy and
iced pop. To obtain a representative sample, a
simple random sampling technique will be
employed, involving the selection of 40 Grade 10
students. Data will be collected through the
administration of a survey questionnaire
designed to capture the students’ preferences.
The collected data will then be analysed using a
Consumer Preferences Analysis, allowing for a
thorough examination of the students’ choices
and preferences between iced candy and iced
pop.
Theoretical Framework
5
The Preferences of Grade 10 students between Iced candy and Iced pop: Consumer Preferences Analysis
Dependent Variable:
Between Iced candy
and Iced pop
Making a survey questionnaire to know their preferences.
Independent Variable:
The Preferences
Exploring school Food Environment and On-Campus Food Purchasing Behaviors, Preferences, and Opinions.(2019).
Interventions that improve food availability, accessibility, prices, and promotions through policies are warranted
and would be well-received among both Grade 10 students and staff
6
The Preferences
Of Grade 10 students
The Researchers used
the Questionnaire
Method to gather data.
Based on the statistical
data we gathered We
will chose The Product
Ice Candy. Because it is
the students of Gr. 10
wanted
INPUT PROCESS OUTCOME
Conceptual Framework
Review Of Related Literature
Exploring school food environment and on-campus
food purchasing behaviors, preferences, and
opinions(2019)
• Cross-sectional observation of a school food
environment and a survey of food purchasing
preferences, behaviors, and opinions of students
and staff to formulate strategies for interventions.
Development of a measure of the motives underlying
the selection of food: the food choice
questionnaire(1995)
• This paper describes the development of a
multidimensional measure of motives related to
food choice. A number of factors are thought to
influence people’s dietary choices, including health,
cost, convenience and taste, but there are no
measures that address health-related and non-
health-related factors in a systematic fashion.
.
7
8
• Effects of Soft Drink Consumption on
Nutrition and Health: A Systematic Review
and Meta-Analysis(2007)
• According to Vartanian et al. (2007)
examined the food preferences of students
are found that while taste is a significant
factor in food choices, other factors like
convenience, cost, and nutritional
awareness also play a role.
• A prospective study of food variety seeking in
childhood, adolescence and early adult
life(2005)
• this prospective study of food variety
seeking among children was conducted
between 1982 and 1999, with a follow-up in
2001-2002. Two- to three-year-old children
were given a free choice of lunch foods in a
nursery canteen
Sample and SamplingTechnique
Sample Sampling Technique
The sampling technique that we
researchers will utilize is simple random
sampling. The researchers will randomly
select students to answer the
questionnaires the researchers have
provided. In this selection method, all the
individuals have an equal opportunity to
participate in the study.
9
The population of the study comprises
Grade 10 students enrolled in Lipata
National High School. The aim of this
study is to survey forty (40) grade 10
students to know what they prefer the
most between ice candy and ice pop.
10
Data Gathering
• Before conducting a survey,
researchers must do the following:
The researchers will ask permission
from the advisers of the
participants to conduct the survey.
The researcher must inform the
participants when the survey will
happen.
11
Questionnaire Method.
12
Charts Statistics (Pie Chart)
First Question’s Outcome Second Question’s Outcome
13
Chart Statistics
Bar Chart Of the Third Question
14
Chart Statistics
Pie Chart Of the Fourth Question
15
Chart Statistics
Multi Bar Chart Of the Scaling Question
16
Procedure’s Outcome
• The student utmost prefers the mango flavored ice candy. The result of the study shows that twenty-seven (27) of
the students selected ice candy out of Forty (40) grade ten students, twenty-two (22) of these students prefers
mango flavored while the remaining eighteen students chose strawberry, orange, and grape flavor of ice candy..
• The population of the study comprises Grade 10 students enrolled in Lipata National High School. The aim of this
study is to survey forty (40) grade 10 students to know what they prefer the most between ice candy and ice pop.
The sampling technique that we researchers will utilize is simple random sampling. The researchers will randomly
select students to answer the questionnaires the researchers have provided. In this selection method, all the
individuals have an equal opportunity to participate in the study.
• The researchers used survey questionnaire to gathered data, the research questionnaire includes questions that
intends to answer relevant information from respondents connected to a particular problem. The questionnaire
provides an advantage in terms of gathering information in a wide range of respondents.
17
Recommendation
18
Base of the data that we gathered, the grade
10 students preferred the product which is
the ice candy with the flavor of mango and
where most of the respondents preferred the
most according to our statistical data.
Furthermore, we highly recommend this
product because it will be a great match due
to the hot weather these days.
FinalProduct
Based on the statistical data we
gathered We will chose The Product
Ice Candy. Because it is the students
of Gr. 10 wanted.
19
Thank You For Listening!
20

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Market-Researchincomplete12.pptx

  • 2. Respondent: Grade 10 Level 2 ThePreferencesof Grade10students betweenIced candyandIced pop:Consumer Preferences Analysis Leader: La Rosa, Karl Ethan Members: Anor, Sean Gabriel Dejan, Cynbert Juban, Nicole Earl Sayne, Justin Secretary: Nacor, Njaymae Capadngan, Lira Cantila, Mary Joy Mabuting, Hannah Mae Sanchez, Merry Christen
  • 3. Rationale . 3 • . This study can be significant in the future as basis for understanding and developing plans of the producers to better understand the taste and preferences of the grade 10 students. • This will also help to the businesses to create items and marketing strategies that appeal to the business target market and cater to the taste and preferences of the students.
  • 4. Research Design 4 In this study, a quantitative research method will be utilized to investigate the preferences of Grade 10 students with regard to iced candy and iced pop. To obtain a representative sample, a simple random sampling technique will be employed, involving the selection of 40 Grade 10 students. Data will be collected through the administration of a survey questionnaire designed to capture the students’ preferences. The collected data will then be analysed using a Consumer Preferences Analysis, allowing for a thorough examination of the students’ choices and preferences between iced candy and iced pop.
  • 5. Theoretical Framework 5 The Preferences of Grade 10 students between Iced candy and Iced pop: Consumer Preferences Analysis Dependent Variable: Between Iced candy and Iced pop Making a survey questionnaire to know their preferences. Independent Variable: The Preferences Exploring school Food Environment and On-Campus Food Purchasing Behaviors, Preferences, and Opinions.(2019). Interventions that improve food availability, accessibility, prices, and promotions through policies are warranted and would be well-received among both Grade 10 students and staff
  • 6. 6 The Preferences Of Grade 10 students The Researchers used the Questionnaire Method to gather data. Based on the statistical data we gathered We will chose The Product Ice Candy. Because it is the students of Gr. 10 wanted INPUT PROCESS OUTCOME Conceptual Framework
  • 7. Review Of Related Literature Exploring school food environment and on-campus food purchasing behaviors, preferences, and opinions(2019) • Cross-sectional observation of a school food environment and a survey of food purchasing preferences, behaviors, and opinions of students and staff to formulate strategies for interventions. Development of a measure of the motives underlying the selection of food: the food choice questionnaire(1995) • This paper describes the development of a multidimensional measure of motives related to food choice. A number of factors are thought to influence people’s dietary choices, including health, cost, convenience and taste, but there are no measures that address health-related and non- health-related factors in a systematic fashion. . 7
  • 8. 8 • Effects of Soft Drink Consumption on Nutrition and Health: A Systematic Review and Meta-Analysis(2007) • According to Vartanian et al. (2007) examined the food preferences of students are found that while taste is a significant factor in food choices, other factors like convenience, cost, and nutritional awareness also play a role. • A prospective study of food variety seeking in childhood, adolescence and early adult life(2005) • this prospective study of food variety seeking among children was conducted between 1982 and 1999, with a follow-up in 2001-2002. Two- to three-year-old children were given a free choice of lunch foods in a nursery canteen
  • 9. Sample and SamplingTechnique Sample Sampling Technique The sampling technique that we researchers will utilize is simple random sampling. The researchers will randomly select students to answer the questionnaires the researchers have provided. In this selection method, all the individuals have an equal opportunity to participate in the study. 9 The population of the study comprises Grade 10 students enrolled in Lipata National High School. The aim of this study is to survey forty (40) grade 10 students to know what they prefer the most between ice candy and ice pop.
  • 10. 10
  • 11. Data Gathering • Before conducting a survey, researchers must do the following: The researchers will ask permission from the advisers of the participants to conduct the survey. The researcher must inform the participants when the survey will happen. 11
  • 13. Charts Statistics (Pie Chart) First Question’s Outcome Second Question’s Outcome 13
  • 14. Chart Statistics Bar Chart Of the Third Question 14
  • 15. Chart Statistics Pie Chart Of the Fourth Question 15
  • 16. Chart Statistics Multi Bar Chart Of the Scaling Question 16
  • 17. Procedure’s Outcome • The student utmost prefers the mango flavored ice candy. The result of the study shows that twenty-seven (27) of the students selected ice candy out of Forty (40) grade ten students, twenty-two (22) of these students prefers mango flavored while the remaining eighteen students chose strawberry, orange, and grape flavor of ice candy.. • The population of the study comprises Grade 10 students enrolled in Lipata National High School. The aim of this study is to survey forty (40) grade 10 students to know what they prefer the most between ice candy and ice pop. The sampling technique that we researchers will utilize is simple random sampling. The researchers will randomly select students to answer the questionnaires the researchers have provided. In this selection method, all the individuals have an equal opportunity to participate in the study. • The researchers used survey questionnaire to gathered data, the research questionnaire includes questions that intends to answer relevant information from respondents connected to a particular problem. The questionnaire provides an advantage in terms of gathering information in a wide range of respondents. 17
  • 18. Recommendation 18 Base of the data that we gathered, the grade 10 students preferred the product which is the ice candy with the flavor of mango and where most of the respondents preferred the most according to our statistical data. Furthermore, we highly recommend this product because it will be a great match due to the hot weather these days.
  • 19. FinalProduct Based on the statistical data we gathered We will chose The Product Ice Candy. Because it is the students of Gr. 10 wanted. 19
  • 20. Thank You For Listening! 20