6 P of the Medical Tourism (A Study case of Private Karatas Hospital)

1. 6 P of the Medical
Tourism (A Study
Case of Private
Karataş Hospital)

3. Product (Services)
The core medical tourism product is
medical treatment & surgery. The most
popular branch is the plastic and esthetic
surgery, and eye-vision health. Both branches
have continued provide at the Private Karataş
Hospital.

4. The other facilities of the
medical tourism products are
accommodation, transportation,
and insurance services. Our
hospital has a medical tourism
division to ensure the highest
quality for non-medical facilities of
medical travelling.

7. Price
The significant advantage of the medical
tourism is the cost differences exist between
Turkey and other developed countries. The
Karataş Hospital offers international patients
ultra-competitive price advantages. While we
are focusing on the competitive prices for
medical tourism, the medical quality is not
disregarded at our hospital.

8. Hip Replacement Crowns for teeth Dental Implants Facelift Tummy Tuck
UK £8000 £465 £2000 £6750 £4810
USA £15620 £625 £2188 £5000 £4376
India £3537 £275 - £2143 £1715
Thailand £5282 - - £2873 £2151
Costa Rica £7503 £218 £650 £2813 £2500
Hungary - £216 £783 £1562 -
Singapore £8750 - - £4375 £3750
Turkey £4375 £170 £599 - £2101

10. Place
Turkey has been becoming a popular
medical tourism destination. The Karataş
Hospital located in İzmir that is one of the
most popular and traditional medical centre in
Aegean region. Karataş Town is the most
popular and central location in İzmir and
Karataş Hospital continues to provide medical
services, whilst preserving the historic
atmosphere.

14. Promotion
Different websites and databases are
promoting medical tourism throughout the
world. The Private Karataş Hospital has already
started to join these promotion channels. English
websites, Facebook pages, Instagram accounts,
other social media channels, and brochures (face
to face communication) are playing major roles in
promoting medical tourism for our hospital. Also
Turkish Government has supported medical
providers for medical tourism.

17. People
About 200.000 patients visit Turkey for
medical reasons. Most of them prefer İzmir.
The professional and well educated Doctors
and staff at the Karataş Hospital can offer first
class medical assistance to international
patients wishing to visit Turkey for their health
care.

19. Physical Evidence
The Private Karataş Hospital has modern
sick rooms, polyclinics, a 90 bed capacity, 4
different operations rooms, a newborn
intensive care unit, and expert doctors. The
hospital also has 16 additional branches
across Turkey, which provides a wide range of
medical treatments for national and
international patients.