Nespresso

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Karan Pimpale

nespresso brand positioning

Marketing

We Provide The Best Coffee
And You Know Us Because We’re
The Best

The 3 D’s:-
Creating Desirability among
customers by providing quality products.

Marketing products that are
DELIVERABLE by the company.

Creating a product which is
DIFFERENTIABLE From the
competitors’ product.

Three Types Of Pops
-Correlation Based POP

Nespresso’s
Quality
coffee
making
machines

Will NESPRESSO be able to
maintain dominance in the
market given the competition?

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Nespresso

1. We Provide The Best Coffee And You Know Us Because We’re The Best

2. WEAre NesPresso

4. Market positioning

5. Identifying PoDs

6. The 3 D’s:- Creating Desirability among customers by providing quality products.

7. Marketing products that are DELIVERABLE by the company.

8. Creating a product which is DIFFERENTIABLE From the competitors’ product.

9. Identifying PoPs

10. Three Types Of Pops -Correlation Based POP

11. -CATEGORY based POP

12. -COMPETITION based POP

13. POPs PODs

14. What are nespresso’s Pods & pops

15. Nespresso’s Quality coffee making machines

16. NeSPresso exclusive coffee capsules

17. Why did NESPRESSO’s brand positioning work and was a success?

18. Will NESPRESSO be able to maintain dominance in the market given the competition?

19. Nespresso Brand mantra The ULTIMATE coffee experience

20. -Marketpositioning -Identifying pods -Identifying pops -Choosing pops and pods -Brand mantra

21. Disclaimer

Nespresso

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