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Designs for Rebecca Taylor - S/S 2013


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Brand/Customer profile, cohesive theme page, color story, fabric & trim boards, and stylized technical flat sketches for the Rebecca Taylor brand.

Published in: Lifestyle, Business
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Designs for Rebecca Taylor - S/S 2013

  1. 1. ABOUT THE BRAND not just a lifestyle... but a state of mind.Rebecca Taylor’s feminine, kittenish collection with soft silhouettes and sophisticated detailing has established a strong brand presence.From ruffled separates to flowing dresses, in addition to her whimsical blouses, pencil skirts, knits, and day dresses, the designer has addedshoes, handbags, and jewelry to her successful label. Adding a youthful edge to cute daywear and pretty dresses, Rebecca Taylors stylishcollection mixes detailed embellishment with feminine tailoring.Target Customer ProfileAge Range: 25-45Size Range: 0-12Price Point: Young DesignerGender: FemaleMarital Status: Married or SingleIncome: $60,000 per year & upOccupation: White collar; ProfessionalEducation: College DegreeDefining Attitude:The Rebecca Taylor customer is urban with a bohemianattitude. She is playful, chic and comfortable in her ownskin. She frequents the arts, shops at boutiques andexclusive retailers, and travels abroad. In her funky rowhouse or apartment, the Rebecca Taylor customer is anearly adopter who is quick to check out the latest movie,nightclub, and microbrew. SPRING 2013
  2. 2. COMPETITORSDIRECT: Nanette Lepore has gypsy-influenced designs that are feminine and youthful. The looks are full of bright prints and bold colors, with ruffles and lace that manage to look good-time-girly but not overly frilly. Lepore has also branched out into shoe and fragrance design. Made in the USA. Retail: $144 - $598 Milly consistently turns out feminine pieces and classic silhouettes in personally designed fabrics and prints that appeal to socialistas as well as starlets on the preppy side. Milly has perfected the Palm Beach palette with Upper East Side polish. Made in the USA. Retail: $250 - $845ASPIRATIONAL: Chloé focuses on wearable yet beautiful daywear for chic young women. Its feminine details and romantic insouciance make it a favorite of clients like Natalie Portman and Kirsten Dunst. Bags and shoes continue to rank among Chloé’s most coveted wares. Made in France. Retail: $615-$4,000 “Let everyone else fiddle with electric color palettes and boudoir-bondage themes, because Rebecca Taylor is sticking to what she does best: romantic, pretty clothes.” —Womens Wear Daily SPRING 2013
  3. 3. Blossom Top Double Waisted Shorts Style #PB-201201 Style #PB-201202- All-over dimensional appliqués on mesh overlay - Sits at natural waist- Jewel neckline - Front slash pockets- Back slash with concealed button closure - Single-welt pocket with button closure at backSRP $225 - Invisible side zip and hook & eye closure SRP $195 Power Mesh: 95% Nylon, 5% Spandex Lining: Jersey Knit, 100% Micro Modal Rayon Double Crepe: 100% Silk Trim: Flower Appliqués INK WHISPER INK IRIS WILLOW
  4. 4. Sleeveless Sweater Petal Skirt Style #PB-201203 Style #PB-201204- Roomy fit to the hip - Drawstring waist with front and back yoke- Caped slot sleeves - Front opening above knee length, back is ankle length- V-neck with full fashioning detail - Curved hemSRP $295 SRP $350 Super-fine Jersey Knit: 100% Merino Wool Double Crepe: 100% Silk WICKER WHISPER INK IRIS WILLOW
  5. 5. Rosebud Dress Strappy Dress Style #PB-201205 Style #PB-201206- A line with one shoulder - Ruffle detail at neck- Tiered ruffles at neck and on skirt - Self tie waist and round neckline- Invisible side zip, fully lined - Invisible side zip and hook & eye closureSRP $425 SRP $235 ROSEBUD BLUSH Voile: 70% Cotton, 30% Silk HORIZON Lining: Jersey Knit, 100% Micro Modal Rayon INK Crepe de Chine: 100% Silk
  6. 6. Cascading Sweater “Dip Dye” Print Pants Style #PB-201207 Style #PB-201208- Loose fluid fit with a round neck - Front hook and eye and zip closure- Hip length - Double waistband with belt loops- Dramatic flounce on back - Front slash pockets, double welt pocket with button at backSRP $225 SRP $265 FLORA BLUSH WHISPERInterlock: 88% Silk,12% Lurex Double Crepe: 100% Silk
  7. 7. Drawstring Waist Jumpsuit Style #PB-201209- Surplice neckline- Self tie-belt at waist- On seam front pockets- Bodice is self linedSRP $350 INK HORIZON
  8. 8. Super-feminine and dreamy with imaginativereferences to the birds and the bees...