1. TOP 100 INFLUENCERS
AND BRANDS
DIGITAL MARKETING 2016

2. Top 100 Lists
Network Maps
Key Insights
Comparison
inside
i
Methodology

3. methodology
The PageRank based methodology we use to
extract influencers on a particular topic (tweets
mentioning “Digital Marketing" OR digitalmarketing
in this case) takes into account the number and
quality of contextual references that a user re-
ceives.
These calculations are independent of a user's
number of followers, but we do filter our lists
based on how much a user is engaged in the
conversation.
If you want to learn more, read our article that
outlines influencer identification.
take me there
B

4. the
114,909
engaged users
1,550,237
tweets
data
90
days
5
BIG
455,981
engaged tweets

5. Interactions between Influencers
in the Digital Marketing debate
This map was created using our Influencer Relationship Management software.
Learn More

6. Interactions between Influencers at
in the Digital Marketing debate
This map was created using our Influencer Relationship Management software.
Learn More

7. Individuals
Top 100

8. How do they stack up?
INDIVIDUALS - TOP 25
Normalised PageRank
0 10 20 30 40 50
Jeff Bullas
Sam Hurley
Ann Handley
Ashley Friedlein
Rocco Baldassarre
Maria Johnsen
Larry Kim
Rand Fishkin
Pam Moore
Lee Odden
acfrank
Daniel Knowlton
Dio Favatas
Evan Dunn
Michael Brenner
Adam Woods
Brent Bouldin
Jay Baer
David Bell
Dr Dave Chaffey
Chuck Aikens
Jennifer Polk
Alexandra Tachalova
AJ Agrawal
Michael J. Schiemer

9. INDIVIDUALS 1 - 50
Rank Name Twitter Handle Influencer Score
1 Jeff Bullas jeffbullas 44.13
2 Sam Hurley Sam___Hurley 38.20
3 Ann Handley MarketingProfs 31.99
4 Ashley Friedlein AshleyFriedlein 28.46
5 Rocco Baldassarre Rocco_Zebra_Adv 27.97
6 Maria Johnsen iMariaJohnsen 26.57
7 Larry Kim larrykim 21.45
8 Rand Fishkin randfish 21.07
9 Pam Moore PamMktgNut 18.67
10 Lee Odden leeodden 16.82
11 acfrank Andrew Frank 15.73
12 Daniel Knowlton dknowlton1 13.62
13 Dio Favatas DioFavatas 13.08
14 Evan Dunn evanpdunn 12.53
15 Michael Brenner BrennerMichael 12.43
16 Adam Woods adamwoodsaus 12.37
17 Brent Bouldin WBB_13 11.47
18 Jay Baer jaybaer 10.41
19 David Bell davidbnz 10.32
20 Dr Dave Chaffey DaveChaffey 10.24
21 Chuck Aikens chuckaikens 10.18
22 Jennifer Polk JenPolk1 9.92
23 Alexandra Tachalova AlexTachalova 9.76
24 AJ Agrawal ajalumnify 9.60
25 Michael J. Schiemer MikeSchiemer 9.23
26 Jeremy ☁ jeremywaite 9.18
27 Ashley Zeckman azeckman 8.40
28 Mari Smith MariSmith 8.18
29 Melonie Dodaro MelonieDodaro 8.11
30 Augie Ray augieray 8.00
31 Kevin R Benedict krbenedict 7.93
32 Simon Yates SimonYates 7.82
33 Neal Schaffer NealSchaffer 7.58
34 Matthew Umbro Matt_Umbro 7.35
35 Mark Schaefer markwschaefer 7.21
36 Barry Feldman FeldmanCreative 7.10
37 Brian Hughes BrianHughes116 6.76
38 Jenise Henrikson ItsDUHnise 6.64
39 Dan Scalco DanScalco 6.62
40 Neil Patel neilpatel 6.59
41 Martin Kihn martykihn 6.47
42 Dr. Angela Hausman MarketingLetter 6.41
43 Jonathan Lacoste lacostejonathan 6.37
44 Andy Crestodina crestodina 6.29
45 Mark Fidelman markfidelman 6.20
46 Mark Traphagen marktraphagen 6.06
47 Jacob Varghese jacobvar 6.01
48 Marcus Miller marcusbowlerhat 5.89
49 Cynthia Johnson CynthiaLIVE 5.87
50 Brett Relander BrettRelander 5.65

10. INDIVIDUALS 51-100
Rank Name Twitter Handle Influencer Score
51 ChristinaBaldassarre ChristinaBaldas 5.64
52 Chad Pollitt ChadPollitt 5.61
53 FRANK FEATHER BizTrends 5.46
54 David Bain DavidBain 5.01
55 StacyDeBroff StacyDeBroff 5.01
56 Sujan Patel sujanpatel 4.86
57 Robert Caruso fondalo 4.86
58 Mark Wright Mark_E_Wright 4.77
59 Tim Hughes Timothy_Hughes 4.69
60 Anita Campbell smallbiztrends 4.67
61 Danny Sullivan dannysullivan 4.64
62 Rob Rasko 614GroupRob 4.60
63 Deborah Brody DBMC 4.50
64 Kate kate_makulova 4.50
65 Jack Kosakowski JackKosakowski1 4.33
66 Ian Cleary IanCleary 4.21
67 Mark Cook thetafferboy 4.15
68 Jason Burrows jasoncreation 4.09
69 Eric Enge stonetemple 4.03
70 SimonPorter simonlporter 3.89
71 Bobbi Steward BobbiSteward 3.85
72 Kirk Borne KirkDBorne 3.80
73 John Jantsch ducttape 3.72
74 Joel Carlson JoelECarlson 3.64
75 Sian Gunney SianGunney 3.63
76 Mitch Joel mitchjoel 3.55
77 Brad Friedman BradFriedman 3.47
78 Jomer B. Gregorio JomerGregorio 3.39
79 Mandy McEwen MandyModGirl 3.37
80 Tod Maffin todmaffin 3.34
81 Peg Fitzpatrick PegFitzpatrick 3.30
82 Uzzal Hossain uzzalhossain153 3.25
83 Kamyar Shah kshahwork 3.03
84 Joel Comm joelcomm 2.98
85 Tom Treanor RtMixMktg 2.97
86 Kayol Hope KayolHope 2.96
87 Adam Hodgson phigitmedia 2.94
88 Sathish Isaac sathishisaac 2.92
89 Christopher Heine Chris_Heine 2.91
90 Ryan Hanley RyanHanley_Com 2.86
91 Ronald Velten RonaldVelten 2.84
92 Loïc Baudry LoicBaudry 2.83
93 Hungry Uncle Hungry_Uncle 2.82
94 Doyle Slayton DoyleSlayton 2.81
95 Happy Aston commentditon 2.78
96 Mike Ncube mikencube 2.76
97 Jeff Sheehan JeffSheehan 2.75
98 Andrew Lloyd Gordon AndyLloydGordon 2.70
99 Tim Whitley timwhitley 2.68
100 Ed Leake EdLeake 2.62

11. Brands
Top 100

12. How do they stack up?
BRANDS - TOP 25
Normalised PageRank
0 10 20 30 40 50 60
Econsultancy
GartnerForMarketers
Social Media Today
TopRankMarketing.com
Inc.
Marketing Land
IBMInteractive Exp.
Entrepreneur
Google Analytics
WordStream
SEMrush
Bruce Clay, Inc.
Adweek
Simplilearn.com
CMOAustralia
SearchEngineJournal®
captora
Britannia PR
markITwrite Tech
Adexchanger.com
business.com
Merkle, Inc.
Marketo
PPC Hero
The Drum

13. BRANDS 1 - 50
Rank Name Twitter Handle Influencer Score
1 Econsultancy Econsultancy 57.83
2 GartnerForMarketers GartnerDigital 35.62
3 Social Media Today socialmedia2day 27.14
4 TopRankMarketing.com toprank 26.76
5 Inc. Inc 26.70
6 Marketing Land Marketingland 26.50
7 IBM Interactive Exp. ibminteractive 25.05
8 Entrepreneur Entrepreneur 19.66
9 Google Analytics googleanalytics 19.25
10 WordStream WordStream 18.43
11 SEMrush semrush 17.48
12 Bruce Clay, Inc. BruceClayInc 16.50
13 Adweek Adweek 16.10
14 Simplilearn.com simplilearn 14.46
15 CMOAustralia CMOAustralia 14.37
16 SearchEngineJournal® sejournal 13.50
17 captora captora 12.92
18 Britannia PR Britanniacomms 12.34
19 markITwrite Tech markITwrite 12.15
20 Adexchanger.com adexchanger 12.12
21 business.com businessdotcom 10.98
22 Merkle, Inc. MerkleCRM 9.65
23 Marketo marketo 9.60
24 PPC Hero ppchero 9.53
25 The Drum TheDrum 9.42
26 Smart Insights SmartInsights 9.01
27 Moz Moz 8.58
28 Marketing Dive marketingdive 8.05
29 SOCIAL MEDIA MySocialPoint 7.93
30 General Assembly GA 7.33
31 ClickZ ClickZ 7.27
32 SocialMedia Examiner SMExaminer 6.54
33 Market Motive MarketMotive 6.53
34 Marketing Cloud OracleMktgCloud 6.50
35 Jebbit Jebbit 5.97
36 SteamFeed SteamFeedcom 5.91
37 Social Zoom Factor SocialZoomFactr 5.60
38 Search Engine Watch sewatch 5.51
39 Search Engine Land sengineland 5.45
40 CMO.com CMO_com 5.43
41 Marketme.co.uk marketme 5.32
42 Digital Marketer DigitalMktr 5.30
43 DirectMarketingNews dmnews 5.24
44 distilled distilled 5.04
45 Team SI WeAreTeamSI 5.04
46 IBM Marketing Cloud Silverpop 4.66
47 Designhill Designhilldh 4.37
48 SianGunneyConsulting SGC_Digital 4.25
49 Marketing Nutz MktgNutz 4.07
50 CMSWire.com cmswire 4.06

14. BRANDS 51-100
Rank Name Twitter Handle Influencer Score
51 WriterAccess WriterAccess 3.85
52 MarketHub markethubio 3.72
53 eMarketer eMarketer 3.60
54 Brand Quarterly BrandQuarterly 3.58
55 Kentico Kentico 3.50
56 The Wall TheWallUK 3.42
57 Tweak Your Biz TweakYourBiz 3.31
58 Mumbrella News Mumbrellanews 3.26
59 NewsCred newscred 3.24
60 BrightEdge brightedge 3.18
61 Volume Nine V9SEO 3.09
62 SoBold: Online SoBoldLtd 3.00
63 Kick Point Inc. kickpointinc 2.87
64 DigitalMarketingShow DMSLDN 2.72
65 GrowthHackers GrowthHackers 2.71
66 SearchMarketingExpo smx 2.64
67 MediaPost MediaPost 2.59
68 Hanapin Marketing Hanapin 2.54
69 Brandify GoBrandify 2.53
70 memeburn memeburn 2.51
71 Hot In Social Media hotinsm 2.48
72 Webmarketing123 Webmarketing123 2.39
73 retail e-v retailev 2.35
74 The Social Media Wiz theSMwiz 2.28
75 Digiday Digiday 2.18
76 Convince & Convert convince 2.15
77 EliteSEM EliteSEM 2.13
78 iMediaTweet iMediaTweet 2.12
79 Content Marketing CMIContent 2.10
80 Brand chemistry BrandChemistry 2.09
81 Mashable SocialMedia mashsocialmedia 2.08
82 Deloitte Digital US DeloitteDIGI_US 2.07
83 ProlificNorthLive ProlificLive 2.07
84 Venn Digital venndigital 2.01
85 CIM CIMinfo 2.01
86 Marketing Cloud AdobeMktgCloud 2.00
87 strategy+business stratandbiz 1.98
88 Aquent Aquent 1.90
89 Social Media Club socialmediaclub 1.87
90 Acquisio acquisio 1.75
91 theEword theEword 1.68
92 Constant Contact UK ctctUK 1.68
93 Latitude Latitude_Group 1.68
94 Brandanew Brandanewco 1.63
95 Eloqua Eloqua 1.63
96 Passle passleme 1.63
97 451 Marketing 451Marketing 1.58
98 Science of Marketing Science_Mktg 1.49
99 HCI Labs HCI_Labs 1.49
100 FreshEgg FreshEgg 1.48

15. visit the blog
BYOD
IoT
B2BMarketing
Big Data
Big Data and CX
WearablesERP
Check out all of our influencer lists on the Onalytica Blog
We build powerful Influencer Relationship Management software.
learn more about IRM
www.onalytica.com
Request a free demo and find out what IRM can do for your brand.