Structured and Unstructured Data - Complement, not compete.

1. PARADIGM SHIFT IN RESEARCH
STRUCTURED AND UNSTRUCTURED DATA
Samuel Kamande (ˈsam-yə-wəl/, /ˈkam- æ-ndɛ/)
Data Science Executive/Emerging Leader, The Nielsen Company
Squasher, Hiker, Rugby, Sudoku
A Man And A Blanket

3. Big Data is like Teenage Sex:
Everyone talks about it,
nobody really knows how to do it,
everyone thinks everyone else is
doing it, so everyone claims they
are doing it …
- Dan Ariely, 2012

4. The 4 Vs of BIG DATA
• Volume – Large amounts of data; Data Explosion
• Variety – Many Forms, Types and Sources
• Velocity – Data in constant Motion
• Veracity – Doubt; Noise, Processing errors

5. Statistician Who knows more Programming than
the Ordinary Statistician
Programmer who knows more Statistics than the
ordinary Programmer

6. Courtesy LinkedIn Corp.
• Technical
expertise
• Curiosity
• Storytelling
• Cleverness
Dj Patil
AnalyticsandDataScienceJobStarters(asapercentageofalljobstarters)

8. BIG DATA – 1930s STYLE

9. PROBABILITY SAMPLING 1930s STYLE

10. “Surveys and Big Data are complementary data
sources not competing data sources. There are
differences between the approaches, but this
should be seen as an advantage rather than a
disadvantage.”
- The American Association for Public Opinion Research (AAPOR)

11. ADVERTISING, RETAIL AND CONSUMER
INSIGHTS

12. EVERY SINGLE INDUSTRY …

13. Before we demand more of data, we need to demand more
of ourselves.
- Nate Silver
Big data is good at reading lines but not good at reading
between the lines
- Kevin Roberts, CEO Saatchi & Saatchi

14. Kamandeh
THANK YOU