Start-ups

1. ENTREPRENEURIAL DEVELOPMENT
START - UPS
Presented by
Dr. K. Punitha Devi
Head & Asst. Prof.
Department of Commerce (CA)
Bon Secours College for Women
Thanjavur

2. Introduction
Today, start-ups are the important drivers of the economy. The start-up space
in India in the last few years is impressive. India has become the third largest start-
up ecosystem in the world next to US and Israel. The number of start-up launching
in India on an average daily basis has increased to four at present. Previously, it was
one or two in two days. The number of new age tech start-ups in India was 4.200 in
2015 and the fund flow into these start-ups was Rs.5 million in 2015. Statistically,
India is among the top three globally in terms of number of start-ups. During 2005-
15, the aggregate investment in start-ups exceeded Rs.1,11,700 crore.

3. Start-ups have been the game changers of 2015 and involved not just in
numbers but also in terms of quality and innovation. They have played a major role
in making Information Technology an important aspect in terms of employment
generation and as an innovation hub. The ground in India is fertile for start-ups to
take off as opportunities are growing and access to capital and mentor becomes
easy President of NASSCOM is of the view that as the landscape continues to
evolve, India would have 11,500 start-ups providing jobs to over 2.5 lakh people.

4. Start-ups have come in large numbers in Innovation Technology. However, the next
wave of start-up innovations would be in the areas of healthcare and life sciences.
In addition, the new age entrepreneurs venturing into business not just for the sake
of becoming entrepreneurs but to solve the problems they have identified around
them.
Turn Trash into Cash
Pom Pom, a unique start-up is a web-based recycling platform that helps to
dispose recyclable waste at the doorstep of households while paying the best
possible price for them.

5. The best part about this start-up is that it is all done via quick call, message or
putting in a request via the mobile app. It will be addressing the disposable needs of
more than one crore individuals producing large quantities of waste every day.
Innovation in Fighting Diabetes
Dr. Pramod Tripathi, Founder of freedomfromdiabetes.org, initiated a start-up in
health sector which aims to make diabetic patients insulin tree' by a mix of diet and
exercise to inspire diabetics to change their lifestyle. Dr. Pramod created an app out
of his passion to get patients to report their daily status.

6. Instead of meeting the patient once in a month or once in three months, the doctors
can monitor his/her schedule on a daily basis. Due to constant monitoring, almost
50% patients are free from insulin and tablets. The start-up has a team of doctors,
nutritionists, and mentors who work together to educate, inspire and adjust the
programme as per the needs of the patients. The company has over 24,782
participants as on 2016.
A Start-up to Break Language Barrier
Uniphore Software System, the first start-up in India, solves the language
problems of Indian farmers.

7. A business which has a large customer base and which runs call centre could use the
technology developed by this start-up company to add vernacular aspect. A farmer
can call up to know the real- me price for his produce in his own language and
decide the best market for him. The company now supports 25 global languages and
over 150 dialects.
What is a Start-up?
A start-up is defined as, "a business enterprise that is working to solve a problem
using technology as an enabling tool and where success is not guaranteed."
"A start-up is a business enterprise that has just come into being and is looking at
explosive growth.

8. The Policy Document of Government of India defines start-up as "a unit
with a turnover of not more than 25 crore, not more than five years old, working
towards innovation and driven by technology.“
The above definitions are restrictive and inadequate. However, they emphasise the
following:
(i) Innovation
(ii) Use of technology to solve problems
(iii) Ability to grow exponentially.

9. The Government has expanded the definition of start-up:
Any entity shall be considered a start-up for upto 10 years from its of incorporation and the mover
criteria for eligibility as a start-up has been increased to Rs.100 crores.
Start-up Initiatives by the Governments
The Government of India and State Governments have taken various steps to create ecosystem
conducive for growth of start-ups.
Government of India
The start-up initiative was launched by the Prime Minister on January 16, 2016.
It aims:
Start-up Initiatives by the Governments
(i) to foster entrepreneurship
(ii to promote innovation by creating ecosystem conducive for growth of start-ups.

10. The Action Plan
(i)No interference and inspection for three years.
(ii)Credit guarantee fund for lending to start-ups.
(iii)Relaxation capital gains if investors reinvest Fund of Funds.
(iv)Patent fee is to be slashed by 80%.
(v)Removal of start-up tax.
(vi)Special focus on women entrepreneurs.
(vii)Easier norms for winding up. Exit possible within 90 days.
(viii)National initiative for developing harnessing innovation. Cash of lakhsRs.10
each to 20 innovations will given to encourage innovation.

11. Credit Guarantee Fund for Start-ups
The Commerce and Industry Ministry on 17th July, 2017 said that it has proposed a
Rs.2,000 crore credit guarantee scheme for start-ups to help them access funds.
A corpus of Rs.2,000 crore has been proposed to provide guarantee up to Rs.5 crore
per case including term loan, working capital or any other instrument of assistance
extended by member financial institutions to finance an eligible start-up recognised
by Department of Policy and Promotion. There are 14 different departments and
ministries at the Centre that have launched policies an schemes since 2014 for start-
ups, 22 States have come up with innovation and start-up policies in the last 3 years.

12. These policies have been more focused on creating an ecosystem for start-ups and
become more holistic recently.
1. Institutional reforms that aim to ease the setting up and operation of start-ups.
2. Development of infrastructure focus on providing industry and marketing
linkage.
3. Creation of academic and industry linkage.
4. Incentives and concessions.
5. Reimbursement of duties and fees, and subsidising patenting costs.
Start-up Target for 2022
 48000 start-ups to be set up.
 33,625 crore investment in venture capital.
 200 incubators in all States.
 Creation of 5.1 million square feet incubation space.

13. Indian Aspiration Fund
Government of India has launched the Indian Aspiration Fund with an initial corpus
of 2,000 crore which is intended to catalyse terms of thousands of crores of equity
investments into start-ups and MSMEs
Department of Science and Technology
National Institute for Developing and Harvesting Innovation has committed Rs.500
crore for start-ups in India.
Start-ups
The Government of India in the 2014-15 budget proposed Rs.10,000 crore start-up
fund
Policy environment has been favourable for creating start-ups in India.

14. State Governments
The Gujarat Government has announced new policy for promotion of Information
Technology and Electronic Start-ups. The policy envisages setting up of 50
incubators to provide facilities for 2000
start-ups over next five years. The government also announced incentives for
incubators and start-ups
 Financial assistance upto Rs.50 lakhs for fixed capital investment for start-ups.
 5 lakh per annum for guidance of start-ups.
 100% waiver of stamp duty and registration.
 A rebate of 100% on electricity duty for five years for start-ups.
 50% assistance for software purchase upto Rs.1 crore is allowed for incubators.

15. Government of Andhra Pradesh
The Andhra Pradesh government has signed a MOU with global software solution provider
Sta set up a start-up accelerator. SAP would strive to create the ecosystem for start-ups to flourish
and develop entrepreneurial spirit among youth. SAP had given guidances to start-ups for the past
four years.
A Fintech Start-ups Tower is launched in Visakapattanam to provide free space, connectivity
and quality manpower with skills in niche technologies such a block chain.
Government of Kerala
The start-up village, the country's first Private Public Partnership (PPP)
model incubator was launched in Kerala to build start-up culture among youth. S.V.
Co., the first digital student incubator, as a digital makeover in the start-up village
was launched in Kochi.

16. The start-up village has supported more than 500 start-ups and helped create 300
jobs during the first phase of 2012-15. With S.V. Co. the start-up village will scale
up by reaching out to five million students in 3500 Engineering Colleges across the
country.
The Government of Kerala has set aside Rs.1,375 crore for start-up sector of
which Rs.549 crore for IT and ITES Rs.10 crore for Technology Innovation Centre
and Rs.70 crore for start-up camps.
Government of Karnataka
Karnataka has opened a dedicated start-up cell to provide a spring board to
facilitate sanctions and concessions for start-ups registered with it. The cell
envisages the growth of 20,000 new start-ups including 6000 product start-ups by
2020 in Karnataka.
Karnataka is the pioneer in funding the growth of IT industry through Karnataka
Information Fund.

17. The Government provides start-ups with financial support equivalent to
approximately Rs.400 crore in the form of grant/equity through various funds.
Over the next five years, the government would mobilise Rs.200 crore to
strengthen the start-up ecosystem.
Karnataka Bio-technology and Information Technology Service help start-ups
with marketing and promotion, administration of tax incentives and assistance for
patent filing.
Idea 2 POC (Proof of Concept) is a part of the first multisector start-up policy
launched by Karnataka Government in 2015. The main aim is to discover and
encourage brilliant innovations in the State commercialising their innovation.

18. Telangana
T-Hub, the start-up incubator was set up with an investment of 40 crore in
Telangana. The first phase of T-Hub would accommodate 300 start-ups and can seat
800 employees. The T-Hub has with NASSCOM and the Internet and Mobile
Association of India that would bring lux accelerator to Hyderabad. This is the
biggest start-up incubator in the country.
In addition, to government private organisations also facilitate the growth of
start-ups in India.
Telangana Innovation Policy proposes a 2000-crore Master Fund for sector-
specific investment and a 'T-SEED Fund' with a corpus of 250 crore to provide
initial financial support to start-ups.

19. Odisha
The Odisha Start-up Policy 2016 targets creation of 1000 start-ups by 2020. A
Start-up Capital Fund of 25 crore is provided to support the development of soft
and hard infrastructure for the up ecosystem. The government participates in
private, sector-specific funds such as seed/venture capital funds contributing up to
1/4th of the total size. Start-ups which received seed funding are g 10,000 per
month for a year and reimbursement of 1 lakh per year for 3 years towards free
inter electricity and mentoring services. Banks and financial institutions have set up
dedicated desks for easy funding of start-ups. The government has proposed to set
up sector-specific incubators. Academic institutions, R&D incubators and industry
houses will get a performance grant of Rs.5 lakhs for ca successful start-up created.

20. Venture Centre-Pune
The Venture centre, Pune is a technology business incubator hosted by the CSIR-
Nation Chemical Laboratory in NCL Innovation Park. The incubator emphasises
start-ups that leverage knowledge in biological, chemical science and material
science and engineering fields. Every year. admits between 5 and 10 start-ups for
incubation.
The venture centre operates two seed funds, one supported by the Technology
Development Board to assist upto 50 lakhs and another supported by NSTEDB to
support up to 50 lakhs. The Centre also engages with mentors for business strategy
and planning, technology and IP strategy and fund raising

21. F65
F65, a London headquartered company started operations in India. The company
provides a platform that helps entrepreneurs to get information and apply to various
funding programmes including global accelerator and incubator programmes and
government funds. It is a single window for multiple programmes which help the
founders to save time and focus their energy on building the operations.
This platform is free and help entrepreneurs learn, raise funds and open the doors
to customers in otherwise difficult global markets. F65 also negotiates pricing with
product and service providers and pass it on to members. At present, 8500 start-up
related programmes have been featured on this platform

22. NASSCOM-IBM Tech Start-up
In an effort to accelerate digital transformation at the start-up level, NASSCOM
in partnership with IBM launched Techstart-up.in on IBM Cloud in Bengaluru in
October 2015 and the Delhi version was launched in December 2015. The portal
will serve as a centralised hub for India's tech ecosystem city-by-city providing
information and resources to help turn ideas into businesses. Techstartup.in allows
Indian start-up communities to experience the benefit of IBM cloud first hand
which provides a supportive environment for the entire start-up ecosystem to
connect, learn, network and thrive in both local and global marketplace.

23. State Bank of India
SBI has opened its first branch dedicated to servicing the needs of start-ups
RBL Bank
RBL Bank, the first private sector bank has launched and exclusive branch for
start-ups. The branch is expected to have conversations about Application
Programme Interface Banking, electronic payments and receivables, escrow
services, etc. The Bank also provides funding for start-ups up to Rs.2 crore. It has
launched the India's start-up club a fast track programme to support early stage
companies with a basket of banking services to jumpstart the operations.

24. The Institute of Company Secretaries of India
Most of the start-ups work at home as they do not have enough funding to afford
a full-time office space. The Institute of Company Secretaries of India has set up a
virtual office that start-up can use as conference facility and cabin for meetings.
This facility also helps meeting their clients.
Yes Bank-Yes-Head Start-up
It is a set up to case banking services to tech and tech-enabled start-ups. It offers
customised current account, innovative, digital and cash management solutions,
forex advisory services and start- focussed branches

25. National Initiative for Development and Harnessing Innovation (NIDHI)
Under NIDHI, the Central Government has approved six proposals to set up
Centre of Excellence to promote and fund start-ups. This programme is steered by
the Department of Science and Technology. The Department has partnered with
large international corporates such as Intel, Lockheed Martin, Boeing and Texas
Instruments to initiate technology driven, innovation based programmes to promote
start-ups. The Department has also proposed to expand the present incubation space
of about 7 lakh square feet to 20 lakh square feet. The government has earmarked
Rs.500 crore to scale up start- ecosystem under which seed funding of up to Rs.10
lakhs will be given to develop a prototype and access fabrication facilities in
incubators.

26. Clean Tech Incubation Programme
Indian Angel Network Incubator and Johnson Matthey, a British multinational
firm have teamed up for Clean Tech Incubation Programme. The aim is to empower
the entrepreneur eco space to help create innovative and disruptive solutions in the
space of clean technologies. The programme enables grants of up to Rs.10 lakhs for
selected incubatees as well as one-on-one mentoring by investors and industry
experts. A structured incubation programme will be powered by the IAN incubator
for about 12 months. On graduation, the companies will get an opportunity to pitch
for raising investments.

27. Mentors
The start-up journey is about putting into action certain passion that one has
nurtured over the time. In the beginning, an entrepreneur is burdened with multiple
tasks. He meets cascading set of problems and trials. In situations like this, an
entrepreneur is in dire need of a mentor.
Mentors coach the start-up team in developing competencies required to build
sustainable company They can fill the skill set gap in a company. Mentors advice on
a wide range of issues like organisation structure, sales, marketing, processes,
governance and hiring or sector-specific issues. Mentors ale leverage their network
with customers, financiers and specialists. Nandan Nilekani has said that many
youngsters are doing business for the first time. So, mentors are basically teaching
them how to get about building a sustainable business.

28. Puni Soni, ex-chief Product Officer at Flipkart, is of the view that a mentor need
not necessarily be an entrepreneur. Mentor can be college professors, professionals,
colleagues, bosses of people who are able to comment on the efficacy of the idea in
the initial stage of the start-up. There are people whe one can look up to and respect
for their integrity and their ability to follow their principles and values and get what
one wants to advance in the next phase.
Accelerators
Accelerators help start-ups by offering the perfect store of mentorship,
technology, networking office space, capital, etc. They help finetuning the ideas and
avoid common pitfalls at the early stage of business which otherwise extend the
period of their growth. The accelerators shrink start-ups early two-three years of
gradual learning into just four months of intense programmes that help their growth

29. Features
1. Accelerators may have backing by an entrepreneur or by a corporate like
Microsoft and Labs or by a government body or an academic institution like IIT and
IIMS
2 Many accelerators have a variety of mentors with rich experience in their domains
such as entrepreneurs, lawyers, product and design experts, business plan experts,
start-up coach and so on.
3. There are common mentors at the accelerator. Few mentors are generic and some
are specialists in certain activities like sales, marketing, cash flow management and
product development.
4. Some accelerators have only one mentor per start-up.
5. No accelerator has full-time mentor at the premises.

30. 6. Accelerators run incubation programmes.
7. Workshops are conducted at the accelerator's premises.
8. Accelerators have technology partners and tie-up with and on ground support in
terms of various tools and platform such as cloud and testing services.
9. Tie-up with foreign accelerators/companies, Universities for knowledge and
technology sharing campus visits, etc.
10. No two accelerators are the same with regard to what they offer, their mandate,
motivation, strength, etc.
Types of Accelerators
1. Focus on a particular sector such as retail, finance, healthcare, aerospace,
education and sports.
2. Aim at a particular model and business stage like B2B and B2C.
3. Concerned women-led start-ups or those in social sector.

31. Start-up accelerators are great ecosystem enablers. They have proliferated
globally. The start-up entrepreneur and his team should find out an ideal accelerator.
To find an ideal accelerator, they have to consider the age of the accelerator, the
location, programme's average duration, average number of start-up per batch,
number of batches that are accelerated annually, the number of start-ups that have
graduated from the accelerator and raised funds after getting out of the accelerator.
Incubators
Incubators are a critical mechanism for fledging entrepreneurs at the initial
stage. A typical high Quality Business Incubator provides the following services to a
budding entrepreneur:

32. (i)Physical infrastructure
(ii)Administrative support
(iii) Mentoring/management guidance
(iv)Help in formulation of a business plan
(v)Technical support
(vi)Intellectual property advice
(vii)Facilitating access to finance
(viii)Networking with relevant business community
At the start-up stage, the transformation of a business idea into a revenue-
generating product requires the need to be familiar with not just technology but also
key market indicators such as risk business space, scaling-up challenges, cash
flows, human resources as well as ethics.

33. In India, the Ministry of Science and Technology initiated the Science and
Technology Entrepreneurship Park (STEP) Programme under the National Science
and Technology Development Board in 1984 in collaboration with financial
institutions such as IDBI, IFCI and ICICI
STEP has tried to foster linkage between academician, industry and R&D
institutions to inculcate a culture of entrepreneurship. The Technology Incubation
Development of Entrepreneurs was set up under the Department of Information
Technology. Further, the Indian STEP and Business Incubator. Association was set
up in 2004 to serve as a professional apex body to promote business incubation in
India. Incubation facilities are located in major institutions of excellence and have
contributed much to the development of tehno entrepreneurship in India.

34. IIM Ahmedabad's Centre for Innovation and Entrepreneurship, NASSOM's Start-
up Warehouse IIT Madras Incubator, Indian Angel Network Incubator and T-Hub
and 70 other incubators are restricted to 16 different sectors like agriculture,
pharma, biotechnology, healthcare, finance and waste management. BYST has an
active mentoring programme for start-ups launched by economically less privileged
with trained entrepreneurs as mentors. The Kochi Start-up Village has been ranked
among best 100 start- incubators in India. It focuses on student entrepreneurship.
NEN is engaged with over 280 institutes with a student base of 3,00,000 and over
500 facility members from institutes themselves.

35. Prominent Incubators
1 Kerala Start-up Mission Non-academic incubator encourages student
entrepreneurship
2 NASSCOM Start-up Training and workshops conducted by NASSCOM
3 IIT Madras Incubator Nodal incubator with sector-specific rural technology,
Business Incubator and Bio-incubator
4 Amity Innovation Incubator Experts from 12 sectors evaluate and help in value creation in
different business plans
5 Nadathur S. Raghavan, Centre for Entrepreneurial
Learning - IIM-B
Shares technology and management expertise with start-ups.
6 Birla Institute of Technology and Science - Pilani Working in IT, ICT, healthcare, social media, e-commerce,
biotechnology and pharmaceutical start-ups
7 Amrita TBI Offers virtual incubation services and physical services
8 Agri Business Incubator Patancheru Agri incubator
9 Indian Angel Network Incubator A network of 350 angel investors to leverage on and raise
capital

36. 10 Global Incubation Services Offers support to foreign start-ups looking to enter India
11 Villgro Innovations Foundation Social incubator
12 Venture Center - Pune Science base incubator
13 OM Ltd., India Provides financial and non-financial support for social entrepreneurs
14 National Design Business Incubator Focus on design engineering
15 TBI University of Delhi Emphasis on fermentation technology
16 Tamil Nadu Agricultural University- Coimbatore Boost innovation in agriculture
17 IIT Patna Incubation Centre Medical technology
18 Periyar - TBI - Thanjavur Women-focussed business incubator – herbal healthcare
19 Shriram Institute for Industrial Research For rubber and plastic segments
20 Vel Tech - Chennai e-waste and plastic waste treatment centre- bio-waste analytical
laboratory for start-ups
21 College of Engineering TBI Renewable energy, energy efficiency and waste management
22 Tagore Centre for Green Technology Business
Incubation
Supports ideas for lowing carbon emission in energy factor
23 IIT Gandhinagar Incubation Centre To boost women start-ups
24 Society for Innovation and Entrepreneurship in
Dairying
Incubation in dairy and fish farming, honey processing, dung and urine
based bio-fertilizers

37. 26 Nanotech Research Innovation and Incubation
Centre - Coimbatore
Nano technology and nano science - offering facilities for
testing and prototype
27 Progress Pacific Incubator - Hyderabad Offers SaaS and mobile app development platform and its
cloud platform
28 MICA Incubator - Ahmedabad For strategic marketing and communication, offers support
for application tools for communication business
29 Pfizer IIT Delhi Innovation and IP Programme Specialised mentoring from Pfizer global experts
30 a-Idea- - Hyderabad Supports agri start-ups and launched food and agri
accelerator
Sources of Finance for Start-ups
In addition to governments, banks and SIDBI that finance start-ups, there are
specialised capitalists who invest in start-ups at various stages in different forms.

38. Angel Investors
Angel investors invest in small start-ups. The capital provided may be a one-time
investment to help the business proposal or an ongoing venture. Money is injected
to support and carry the company through its difficult stages. Angel investors may
be family members or friends or affluent individuals who provide capital for start-
ups in exchange for ownership equity or convertible debt. Some angel investors
invest through crowd funding platforms online or through angel networks. In USA,
there are around 3,16,000 angel investors and six for every start-up where as in
India, it is only 0.2 angel investors for every start-up.

39. Venture Capital (VC)
Venture capital is a type of private equity, a form of financing that is provided to
small and early stage emerging firms that are deemed to have high potential or
which have demonstrated high growth Venture capitalists invest in exchange for
equity in the companies they invest. They provide finance in the interest of
generating a return through an eventful exit such as selling shares to the public or
doing merger and acquisition of the business. A VC is about more than financial
support alone. VCs provide entrepreneurial support in the form of financial advice,
networks and overall guidance in company strategy.

40. Private Equity (PE)
Private equity funds are among the largest sources of funding for enterprises that
have an established track record and require significantly large funds for expansion
and growth. PEs make investments in companies not yet quoted on stock exchange
in exchange for equity and management participation. Their exit strategy is usually
upto the stage when the company goes public or gets acquired at high value.
Start-ups and Stock Exchanges
The start-ups can raise funds from stock exchanges. SEBI, the market regulator, has
notified a set of new norms which would allow the start-ups to get listed on the
separate institutional platform of the stock exchanges

41. such as BSE and NSE. The new platform would be open to only institutional
investors and High Network Individuals (HNIS).
SEBI has kept the minimum trading lot and minimum application size at 10
lakhs so that large investors come in.
The new norms provide significant relaxations in the disclosure requirement
and also its delisting and takeover, for new age, entities engaged in IT, data
analysis, biotechnology and nano technology like activities. The relaxations
include removal of caps on money spent on by such companies on publicity and
advertisement as they need to spend move for such purpose.

42. SEBI has eased the regulations governing investment in angel funds, thus
enabling more tind infusion in start-ups. SEBI has decided to increase the upper
limit of number of angel investies in a scheme (Fund) from 49 to 200, and allow
these funds to invest in start-ups upto five years old. (Earlier, it was between zero
and three years old.) The minimum investment requirement is reduced from 71
crore to 25 lakhs. The above relaxations would ensure increased flow of funds to
start-ups.
Failure of Start-ups
In a study reported in Harvard Business Review, it is reported that 80% of start-
ups shutdown within 18 months. Estimates suggest that 90% of Indian start-ups
suffer the same fate in the same period.

43. Reasons for Failure of Start-ups
 A start-up can evolve from a simple idea to a world of legal complexities that
can prove to be a core cause of shutting a start-up.
 The inability to adopt and constantly learn is a reason for failure.
 Immature management and regulatory issues force the start-ups to close the
business.
 Failure to identify competition, consumer needs and providing acceptable
solution often results in failure
 Ignoring competition also leads to failure of start-ups.
 Wong mentorship and guidance also contribute to failure of start-ups.

44.  The ideal approach building create they a reverse approach, they build the try to
find users for the product.
 Data are the perfect guiding tool for managing funds, assess market, analyse
trends and also data and fail execution the project.
 Some start-ups fail because the idea may be ahead Roopit, curated web
classified site was ahead its time. Roopit. When in operation, mobile phone
penetration was not high it today. the business failed.
 A common mistake the start-up entrepreneurs make is on funding. The funders
often ignore the importance of funding and hence there is delay in setting up of
the project. Another mistake is the raising of too much or too little funds.
Raising too much funds ahead of business needs often result in business failure.

45. Strategies for Success of Start-ups
Get to the Right Mentor
Selection of right mentor is as important and should be given top priority as
well. Mentor should selected based on requirement and he should have that kind of
expertise in the chosen area. Mentors who are from the same industry or similar
levels of complexity in business models, at most times prove to be more appropriate
as they get into tactical level.
Embrace New Technologies
Technology constantly changes at much faster state. New technologies and
software are introduced at a rapid pace. Tech start-ups have to embrace new
technologies quickly to become successful.

46. The start-ups should think in terms of what customers really want instead of
selling them what they want to sell. There have to evolve market-oriented
approach. The start-up funders may use techniques like customer acquisition
management and financial modelling to scale up sales and generate considerable
profit.
Risk Management
Risk is omnipresent and needs to be managed in all business processes like
finance, procurement sales, marketing, manufacturing and logistics. The start-ups
will have to understand all the above and manage the risk. Risk management has
become a critical factor for the success of the start-ups.

47. Data are a major part of what drives the market and industry in this day.
Keeping a close watch on data is imperative in a dynamic market so as to ensure
success.
Funding is one of the crucial aspects of a venture. Many new business ventures
have failed due to improper fund management. Having capital for the venture is as
important as having ability to spend it Being extravagant in the worst mistake, an
entrepreneur can make. Before allocating funds, one should understand the market
thoroughly and expand infrastructure, team and geographical presence in a well
thought-out, calculated and measured way. The right capital and right discipline
can make a big difference to the success in the early period of start-ups.

48. Unicity of Idea
Technology is the most exciting industry choice for a majority of today's
aspiring business owners Unicity of idea is the challenge in the technology industry.
To be successful, a tech start-up should be able to have deep differentiation among
other ventures.
Unicity of Idea
Technology is the most exciting industry choice for a majority of today's
aspiring business owners Unicity of idea is the challenge in the technology industry.
To be successful, a tech start-up should be able to have deep differentiation among
other ventures.

49. various types of millets and sorghum (jowar) and found that it is the best one to
make edible cutlery after multiple testing. There are no food preservatives, except
the taste maker and hence they have more than three years of shelf life. The edible
cutlery can be used multiple times. It is cheaper than bio-degradable and food grade
plastic. He is looking to cross 5 crore sale in 2016.
Products from Unrecyclable Waste
The Upcycle Project, a Mumbai-based start-up is set up to create beautiful
quirky lifestyle home decor and gifting products by using 'trash'. The company
primarily uses old vinyl records and carves it out into posters, keychains,
keyholders and so on. This start-up is passionate about changing perception around
waste and making it fun and acceptable products. It hopes to inspire creativity while
looking at unrecyclable waste in urban homes.

50. Automation Kids for Children
Bangalore-based start-up, Bi Box, makes automation kits for school children to
build science projects. The company has created hardware and software to enable
children to build any idea into a prototype. One can build real world projects such
as traffic lights, asthma detector and drip irrigation system. Bi Box hardware
component is the electronic brain and a software aspect is used to program the logic
into this electronic brain. The company has tied up with 60 schools in Bangalore,
Tamil Nadu and Delhi.
e-Filing
Apps such as OTJ 247 and Urban Clap are now catering to those individuals and
small companies who for a variety of reasons have little access to an affordable

51. professional Chartered Accountants or Compara Secretary to help them e-filing.
Nearly 6000 professional CA/CS offer their services on 7500/- as facilitation fee.
OTJ 247 has over 300 clients till date.
Wi-Fi Trash Bins
People in India throw trash at all places and make the surroundings unclean. Think
Scream, in 2013, introduced Wi-Fi Trash Bin to help clean the surroundings. There
are censors installed in Bins Once a person throws trash in a Bin, the LED screen in
the Bin will display a unique code to that person by which he can connect to the
internet. The duration of the connectivity depends on the use case basis and how
frequent people move around the bin.

52. For the internet, the company works with most affordable service provider including local
ISPs for the particular area. The founders are also working on a new Bin which would auto
segregate different type of trash in different compartments.
Wheel on Roll
It is a students' start-up by four students of an engineering college in Mangalore. The students
can pick up a bicycle from a docking station and commute inside the campus where students are
not allowed to keep a two-wheeler in the premises. The docking station includes an app-based
automatic bicycle key vending machine and a customised bicycle parking space. The users are
provided with the option of booking a ride either with the android app or a small card. For safety
of the cycles, each cycle is provided with Radio Frequency Identification. They are connected
through the Wi-Fi modules inside the campus. The bicycle can be tracked within 100 feet radius
even if there is no internet. IBM has provided Bluemix Cloud platform free of cost to this start-up.
The cycles are delivered at a nominal rental

53. THANK YOU