This presentation explores the concepts of Social Capital and more specifically Social Networking, as it applies to the corporate sector. The notion of various types of social networking as a means to a marketing approach is presented along with current corporate views of these segments and strategies. The presentation finally examines the cautionary topics related to social networks and provides solutions that may be tailored to individual corporate cultures, circumstances and goals in order to maximize the efficiency of social marketing. Thank you for your interest in Social Networks and Social Capital. I have prepared this slide show with the actual presentation as the first set of slides- followed by a second set of slides to be used by a speaker should you decide to use this as your actual presentation. If you are interested in the actual paper on this topic you can find a copy at www.knikookary.com

1. Connecting with the Customer Corporations & Social Networking By: Louise Ling, Sridhar Avuthu, Kay Nikookary

2. Introduction Social Capital & Social Networking defined Link between corporations and social media Social Media Segments 1 2 3 4 Legitimate reasons against social networks Solutions to mediate & succeed Examples of successful implementation Conclusion 1 2 3 4

3. Add text title IBM created an entire network . Lesson: Having a CEO that blogs is great, but increase the number of blogs and you increase the number of connections. Leveraging your employees to write about what they love conveys the corporate dedication to the industry. Network of Blogs Add text title Add text title Executive Participation Power To Employees Loyalty & Commitment

5. Add title text Starbucks Lesson: Thinking of ways to build your company are great, but directly asking your consumers what they want, is better. Acting on that information and doing it publicly is key to the success of this campaign. My Starbucks Idea .” Customer Feedback Strengthen Corporate Message Custom Tailored Site Customer Lead Strategy

6. Add title text @Comcast cares Comcast Target The Problem Lesson: Being active on Twitter is great but tracking and seeing who’s mentioning you, is the next step. Social media allows for the possibility of great customer service, and with it, better brand loyalty Allow customers to solve problems Real Time Customer Service Handle Customer Complaints Change speed of delivery

7. Add text title Add text title 0.7 MM 2.5 MM 6.8 MM Text 4 Text 3 Text 1 www.willitblend.com http://www.youtube.com/watch?v=qg1ckCkm8YI Blendtec YouTube Video Marketing Various Attention Getting Videos Proving the point about the products Customer participation in marketing Lesson: Social media marketing doesn’t always need to cost a lot of money. Creating funny, original video and leveraging an already large user base can be used to increase sales. 2.7 MM

8. Zappos Lesson: Take a CEO that twitters, add in a great personality and you have a recipe for social success. Ingraining social media into the culture of a corporation means that every consumer interaction is personal. Zappos www.zappos.com Continued Customer Interaction With Personnel Employees To Share Insights Thru Web Contact Communication Engaging Interesting Trust Consistency Routine Empower Relationship Empower

9. Add title text Click to add text Add text 1 Add text 2 Click to add text Add text 1 Add text 2 Event Hall Mall Museum Park Music Garage Homes Toyota Being a Second Life resident, the possibilities of this seem fairly limited. We are used to living where we want (or where we can afford rent), “razzing” whatever car we want (if we own it), using whatever transportation we want (you can’t think of anything that we can’t drive!) Toyota Metapolis Belonging Possibility

10. Add title text www.youtube.com/watch?v=0v-0AVtg0eM&eurl=http%3A%2F%2Fwww. vintfalken.com%2Ftoyota-metapolis-toyotas -very-own-virtual-continent%2F&feature= player_embedded

11. Thank You!