Sales managers are important, but what’s the business case for investing in their development? Or more pointedly, is it worth reallocating your limited training budget away from salespeople and toward their managers?
New research reveals that the average cost of a poor sales manager is a whopping $3.5 million in lost revenue… Per manager. Across even a modestly sized sales force, that adds up to tens of millions of dollars. The research also shows that shifting sales training budgets from sellers to managers is a smart investment strategy. Companies that invest more than 50 percent of their budgets in sales management programs grow revenue 15 percent faster than those that invest primarily in their sellers. Join researcher and best-selling author Jason Jordan as he discusses:
How to quantify the cost of bad sales management in your organization
How to build a clear and compelling business case for focused investment in your sales managers
How to identify the specific management training programs that will make the biggest impact
If you are a sales enablement or L&D professional, you will not want to miss this eye-opening session.