This project aims to: -understand the nature of the business -list possible keywords using Google Suggest and Keyword Planner -test keywords with Google Search -test keywords to different keyword research sites -decide on the main keyword -list down other keywords -add related long-tail keywords like adding location, etc.

1. PET-FRIENDLY CEBU
SEO Business
Branding
I

2. Name of Site: Pet-friendly Cebu
Address: Cebu, Philippines
Contact number: +639173787045
Email address: mashaandmanuela@gmail.com
Website: https://petfriendlycebu.com/
Contact person: Justine Kay Juanir
II
PET-FRIENDLY
CEBU
Main font style: Work Sans
Other font style: Oswald
Main color: #FFFFFF, #000000
Other colors: #009687, #CD112A

3. III
To list pet-friendly establishments and
gather respective pet policies and
guidelines
Mission
To create a community of pet lovers and
promote responsible pet ownership when
going out with pets
Vision
To be the go-to website of pet-friendly
spots in Cebu
Goal
Pet-friendly
Cebu

4. IV
"A Travel Directory
for Kids with Paws"
Pet-friendly Cebu

5. V
Listings offered
Malls
Restaurants
Hotels & Resorts
Condominiums
Commercial Centers
Parks
Farms
Target market info
Dominant gender: Both male and female
Age range: 20 - 50
Locations: Cebu City, Mandaue City, Lapu Lapu City, Cebu Province
Time of engagements: 9AM - 9PM
Social media presence
Facebook: https://www.facebook.com/petfriendlycebu
Instagram: https://www.instagram.com/explore/tags/petfriendlycebu/

6. VI
Competitors
How can you be the best? Offers?
https://www.bringfido.com/
https://www.facebook.com/petfriendlyspotsincebu/
https://www.instagram.com/cebufurriends/
Organized listing
Each listing is categorized
depending on the type of the
establishment and its location.
Categories are added as website
menu and locations are added as
tags for easier navigation and
convenient browsing.
Complete establishment
info
Along with the pet guidelines,
details of the establishment
are also included such as
opening hours, days open,
contact numbers, and a Google
Map of the location.
Provide establishment's
pet policies
Each establishment has its
own pet policy and guidelines
on bringing pets. Full details
are included in the
establishment's listing to brief
pet owners and abide by its
rules.
Post pictures of pets
To engage with the
community, pictures of pets in
listed establishments are
encouraged to be shared on
the website and in our social
media sites.

7. PET-FRIENDLY
CEBU
Keywords
TOP 10 KEYWORDS
pet friendly hotels
pet friendly resorts
pet friendly restaurants
pet friendly condos
pet friendly airbnb
pet friendly hotels near me
resorts that are pet friendly
pet friendly accommodation
pet friendly hotels in cebu
pet friendly resorts in cebu
MAIN KEYWORD
pet friendly
VII