10 years of experience with online marketing, SEO, content marketing, social media engagement, Google Analytics, consulting and strategy with Fortune 500 companies and small businesses.

1. Justin Fuller
612.889.5302 ● justinfuller03@gmail.com ● LinkedIn
DIGITAL MARKETING MANAGER
Experienced Digital Marketing Manager with 10 years’ of experience working in SEO, content marketing, social
media engagement, web analytics, project management, identifying buyer personas, and inbound/outbound
marketing campaigns. Expertise in email newsletters, social networking and PPC. My knowledge and involvement
with marketing teams to coordinate and develop marketing strategies helps define and deliver key metrics and
other advertising initiatives.
TECHNICAL EXPERTISE
 Google Certified: Google Adwords, Google Analytics
 Social Media Monitoring and Reporting Tools: Buffer, HootSuite, Radian6, and ExactTarget
 CRM: SalesForce, HubSpot, Siebel and Act
 Microsoft Office: Word, Excel, PowerPoint and Outlook
 Adobe: Photoshop, Illustrator, InDesign and Acrobat
PROFESSIONAL EXPERIENCE
Independent Consultant & Online Marketing Strategist | January 2014 – Present
Founder of Just For You Marketing evaluating the online marketing of business owners. Helping business owners
increase revenue using the internet through SEO, content marketing, social media engagement. Utilizing 10 years
of experience in web planning, design, social media, SEO, content creation, advertising for a large international
company and small business to optimize and grow business.
 Own daily upkeep of website brands for small to medium size businesses
 Collaborate with Business Professionals to evaluate their digital marketing execution and develop
marketing strategies and project manage their successful execution
 Social Media, SEO, Online Marketing, Google and Search Optimization, Small Business Online
Marketing, Website Development and Video Marketing
Digital Marketing Manager, Bloomington CVB, Bloomington | Oct 2014 – June 2015 (Contract)
Provide digital media to visitors from all over the world to a dynamic mix of first-class attractions, vibrant
restaurants, and 38 convenient hotels. Promote Bloomington hotels, Mall of America and other Minneapolis, St.
Paul, MN attractions and events to visitors.
 Launch monthly newsletters to a worldwide audience using ExactTarget
 Monitor clicks, impressions, bounces, opens and resends
 Manage content from other third party sites to make sure branding is consistent throughout and
identifying buyer personas
 Bring about media agencies on paid search and lead optimization strategy
 Ensure all strategies and execution align with ongoing campaigns and overall business objectives
 Drive monthly web stats, report with team and optimize when necessary
Recruiting Marketing Analyst, Convergys, Eagan | September 2013 – February 2014 (Contract)
Market Research for new client requirements and develop new search techniques and recruitment strategies.
Write and edit job marketing content, SEO, and job postings to boards and other social media networks.
 Collaborate with the marketing team to coordinate and develop press releases and other advertising
initiatives for recruiting ramps
 Research and report on industry trends, candidate skill sets and demographics
 Gather and compile candidate data, competitive intelligence, market research, and candidate lead
generation
 Discover and monitor traditional and non-traditional data sources such as job boards, internal databases,
search engines and social media

2.  Be able to data to drive sourcing decisions
 Achieve media plans to support recruiting for 13 sites across North America
 Succeed working with managers to develop a footprint that is appropriate for the market; sources
candidates appropriate to develop and maintain a sufficient pipeline for recruiter
Outside Media Consultant, Dex Media, Eagan | April 2012 – December 2012
Specialize in Google AdWords, search engine marketing, Yellow Pages and local internet search multi-platform
advertising. Consult with small and medium size businesses to increase profit and grow their business by
uncovering opportunities. Design media plans using print yellow pages, and on-line advertising programs.
 Google Certified
 SEO, SEM, social media engagement, and web analytics
 Web and mobile content strategy planning and execution
 Maintain SEO measurement and reporting
 Manage new and existing accounts
 Production and client presentations
 In-house expert for digital marketing best practices
Sr Marketer, Account Manager, Client Development Associate, FindLaw/Thomson Reuters, Eagan | Dec
2007 – June 2013
Provide legal solutions, thought leadership insight and industry trends to US-based large and mid-sized law firms.
Plan, execute, and measure marketing programs and social media campaigns. Develop new programs to
maintain the customer base, as well as drive new business growth.
 Accomplish digital marketing best practices to drive business goals
 Prepare and articulate social performance metrics for internal and external partners
 Web analytics measurement and reporting
 Utilize tools for social measurement, and identify new or emerging tools to help articulate social
performance
 Collaborate with the social commerce, community management, content planning, and creative teams to
share social performance results, and help recommend future marketing initiatives within the social space
 Manage and edit blog posts that come from internal and external authors
 Website development and ongoing optimization
 Internal resource for digital marketing best practices
 Successfully manage a portfolio of 760 clients, totaling in excess of $24 million year to date
 Website content strategy and management, SEM, and email campaign management for lead nurturing
 Renew $76,000 per month to help build retention
 Assist in design, content, and SEM refresh services
 Support, consult and troubleshoot online marketing solutions for law firms and attorneys relating to social
media and search engine marketing
Account Executive, Sun Newspapers, Eden Prairie | April 2006 – December 2007
Consult with small to medium size business to advertise in newspaper display and online ads. Meet new and
existing clients going business to business.
 Exceeded sales by 100% in the first year
 Exceeded sales goal monthly
 Manage a territory of 55,000 homes
 Sell internet and display ads
 15 ads sold per week
 Set appointments and close sales over the phone
EDUCATION
St. Mary’s University of Minnesota
B. S. Marketing
GPA 3.75
Alexandria Technical College
A.A.S. Communication, Art and Design
GPA 3.5