10. What is the level of satisfaction towards current functions provided in the Main
Street?
33%
27%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
dissatisfied neither satisfied nor
dissatisfied
satisfied
Satisfaction towards new facilites and developments
12. What are the most important products & services according to local consumers?
0 20 40 60 80 100 120 140 160 180
Most important Product & Services for Main Street
Other
Restrooms
Security
Entertainment
Shaded Areas
Parking garage
More Lighting
More F&B
Free WiFi
Website
13. How do local consumers perceive commerce (the action of buying and selling
goods and services) in the Main Street area?
yes
48%
no
52%
Do you believe you can find most things you
need?
74%
Reason for visiting Main Street
work
shopping
organized events
food & beverage
Banks and business
related matters
14. What level of importance do local consumers give to quality of life (different
environmental, educational, wealth and safety-related) issues in Main Street?
32.8% 21.0% 23.2%
Homelessness Panhandling Other
15. What are the most effective communication media to target local consumers?
0
50
100
150
200
250
300
350
Media Choice
Television
Radio
Newspaper
Facebook
Websites
Instagram
Snapchat
Twitter
Other
16. Central research question: What changes are necessary in the Main Street in order to
respond to the desires of local consumers on Aruba ?
Short Term Long Term
- Improve restrooms - Free Wi-Fi
- Enhance parking experience - More entertainment
- Perception towards Main Street- Better parking spaces
- Online shopping
Editor's Notes
local Aruban consumers perceive Main Street as a difficult to reach shopping location with a uninviting parking experience where they can not find most things they need.
local Aruban consumers perceive Main Street a difficult to reach shopping location with a uninviting parking experience where they can not find most things they need.
