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BEST BUY
- 2. History timeline 1966- Richard Schulze and business partner open the Sound of Music store in Minnesota. 1983- changed name Sound of Music to Best Buy Co. First Best Buy store in Burnsville Minnesota. 1993- Best Buy becomes the national’s second- largest consumer electronics retailer 2000- best buy launched online retailing business http://www.bestbuy.com 2002- international market place Toronto, Canada 2003- global sourcing office in china 2004- company of the year: Forbes magazines
- 3. Goal • Best Buy Co. include brands Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Napster, Pacific Sales, and The Phone House • Best Buy Co. is associated so strongly with technology and they thinks technology should serve people and they wants to give technology to people for good.
- 4. ★ There are three best ways to advertise Best Buy Co. 1. SEO 2. Buzz Marketing
- 5. SEO(search engine optimization) the process of improving the visibility of a website or a web page in search engines on search result. More frequently a site appears in the search Results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
- 6. SEO(search engine optimization) Best Buy Co. should pick many key words for search so when customer searched about product, they can see the Best Buy Co. on the top of the search result. • Best price, best buy, best goods, Electronics, TV, Audio, ipod, ipad, cellphone, printer, etc. Many images, News, videos should be on the search engine about Best Buy.
- 7. Buzz Marketing • Buzz campaigns are now being initiated in chat rooms, where marketing representatives assume an identity appropriate to their target audience and pitch their product. Personal Web logs (blogs) are another popular media for electronic buzz marketing campaigns.
- 8. Buzz Marketing • This marketing need “early-adapter”. So Best Buy company need to make some membership that give advantages to people who wants some product earlier than others. Show and sell to them earlier than others with condition which is they need to put reviews on their blogs so they can show their thinks on their blog about the product.
- 9. Success case • SEO- lots of companies • Buzz Marketing- Red Bull (snowboarders and clubbers)
- 10. budget • SEO could need heavy budget whether what the Best Buy Co. wants however, buzz marketing does not need much money. And these marketing skills need mid-period time (about half year to two years).