4. A cross between a coffee shop and a breakfast restaurant traditionally set in
Southeast Asia, predominantly in Malaysia, Singapore and Indonesia.
CHINESE KOPITIAMS
16. Well –endorsed by locals, it now
becomes a very important
culture of Malaysia
17. KOPITIAM TIMELINE
TRADITIONAL COFFEE MAKING
( SOCK STRAINING )
OPENS EARLY
BEFRIENDS WITH CUSTOMERS
PLACE TO SIT AND ENJOY
19TH – 20TH CENTURY 21ST CENTURY
RETAINS SOME CLASSIC
ELEMENTS
WIDE MIRRORS, WOODEN
TABLES & CHAIRS
MENU WITH WIDE VARIETY .
20. JING QUAN BRIEF DESCRIPTION
FOUNDED
YEAR 2003
FOUNDER
CHONG HENG
LOONG AND WIFE
BUSINESS
CHINESE – STYLED
KOPITIAM AT DAY .
CHINESE
RESTAURANT AT
NIGHT
22. JING QUAN BRIEF DESCRIPTION
CUSTOMERS
LOCALS & SENIOR
CITIZENS
1000 per DAY
MAIN PRODUCT
BREAD
TEA . COFFEE
DIM SUM
STALLS
10 HAWKER STALLS
MAINLY CHINESE
DISHES
23. JING QUAN HISTORY
BUYING IN
BOUGHT THE BUSINESS
FROM THE ORIGINAL
KOPITIAM OPERATOR
FOR RM100,000
HOW IT ALL BEGAN
MARKET NEEDS .
PERCEPTUALLY
EARNING .
SIMPLE OPERATION
28. HILLVIEW HISTORY
BUYING IN
BOUGHT THE BUSINESS
FROM THE ORIGINAL
KOPITIAM OPERATOR
FOR RM20,000
HOW IT ALL BEGAN
TRANSITION IN LIFE.
PERCEPTUALLY
EARNING .
SIMPLE OPERATION
32. THE EDGE
HAS SPECIALIZED CUISINE.
VARIETY.
COMPETITOR 2 PUCHONG14
PROFILE
ESTABLISHED LATELY.
YONG TAU FU AS MAIN THEME.
SELLS OTHER DISHES AS WELL
33. THE EDGE
OFFERS WESTERN CUISINE
WHICH IS UNAVAILABLE
LOCALLY.
COMFORTABLE AMBIENCE..
COMPETITOR 3 SHIOK
PROFILE
ESTABLISHED LATELY.
WESTERN CUISINE.
34. HILLVIEW COMPETITORS
COMPETITORS
HILLVIEWS HAS MORE THAN 10 COMPETITORS
IN THE SONG CHOON GARDEN AREA, BUT
KIM LAI, LITTLE IPOH , AND SONGCHOON
KOPITIAM ARE THE MOST PROMINENT
AMONGST ALL
KIM LAI
LITTLE IPOH
SONGCHOON
35. THE EDGE
LONGER ESTABLISHED.
CUSTOMER LOYALTY.
TRANSITIONING.
COMPETITOR 1 KIM LAI
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. ECONOMY
RICE SELLER DURING NOON.
36. THE EDGE
LONGER ESTABLISHED.
LARGER CAPACITY.
MORE VARIETY.
STRATEGIC LOCATION.
TRANSITIONING.
COMPETITOR 2 LITTLE IPOH
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. FOOD
COURT AT NIGHT.
37. THE EDGE
LONGER ESTABLISHED.
LARGER CAPACITY.
MORE VARIETY.
STRATEGIC LOCATION.
TRANSITIONING.
COMPETITOR 3 SONG CHOON
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. CHINESE
RESTAURANT AT NIGHT