This is Hardbacon's pitch deck. To learn more, visit : https://hardbacon.ca/en To invest, visit : https://www.frontfundr.com/hardbacon

1. © Bacon Financial Technologies Inc.
Make better
financial decisions
Julien Brault, CEO | julien@hardbacon.com
frontfundr.com/hardbacon

2. 2
65% of Canadians do not
have a financial planner
because they don’t think
they can afford it (50%) and
because they don’t know
whom to trust (22%).
No plan No budget No investment
51% of Canadians report
not having a budget, yet
Canadians who budget
are less likely to fall
behind on their financial
obligations.
60% of Canadians who
would like to invest don’t
do it because they are not
confident in their ability
to make investment
decisions
65% 51% 60% 59%
59% of Canadians aged
18-34 rely primarily on asking
their friends’ and family’s
opinion to make important
financial decisions.
No financial tips
The problem

3. All-in-one personal
finance app
3
Plan, budget & track
your investments from
a single app that syncs
with your credit cards,
bank accounts and
investment accounts.
Plan

4. Monetization
Users are shown
personalized offers for
financial products that
help them save money.
Hardbacon makes between
$25 and $400 per lead.
4

5. A paradigm shift
The old way The new way
● Web-focused
● Allows you to find the best product based on
information you input manually
● Pushes generic offers when it make sense for
the company to do so
● Mobile-focused
● Allows you to get the best product for your
specific needs
● Pushes personalized offers when the user is
actually looking for it
5

6. 6
We use 256-bit SSL
encryption, host all of the
app’s data in
Amazon-secured data
centres, and have a team of
seasoned developers with
experience working for large
financial institutions.
Secure
Hardbacon employees do
not have access to
individual account data. We
will never sell your
personal information.
Privacy by design
Confidential
Our users’ most sensitive
information is not stored on
our servers. Account
information is pulled and
analyzed in real time in such
a way that even if our servers
were compromised, our users
most sensitive data would be
safe..

7. 7
Budgeting feature x x ✓ x ✓
Financial planning feature x x x x ✓
Investment tracking x x x ✓ ✓
Crypto tracking x x x ✓ ✓
Owns multiple personal
finance sites
x x x x ✓
Has a mobile app x x ✓ ✓ ✓
Creates content to help
Canadians make better
financial decisions
✓ ✓ x x ✓
Personalized product
recommendations
x x x x ✓

8. Traction
8
Hardbacon reaches more than
200,000 uniques visitors per
month
Revenue is growing on average 8%
per month since January 2021
We raised more than 3.1 million
dollars through equity
crowdfunding
We have 80 active clients, with
more than 200 financial products
covered by lead-generation
agreements
We published more than 2,000
articles about personal finance
and we keep adding about 70 per
month
Since 2021, we acquired 3
websites: simplerate.ca,
grattecenne.com, and
FindmyTotal.com

9. Brands we’ve worked with
9

10. 2021 2022 2023 2024
0
0.5M
1 M
1.5 M
2 M
2.5 M
3 M
3.5 M
$4,004,139
$2,033,013
$848,340
$368,320
10
Projected revenue Projected
Real

11. Leadership team
11
JULIEN BRAULT
Founder
Former Business
Journalist
Ex-Growth Marketer for the
fintech VC fund Ferst
Capital Partners.
NICOLAS RAYNAUD
Chief Technology Officer
Former Software Architect
at Crédit Agricole
Master’s degree in
software engineering
FRÉDÉRIC ROY
Head of Monetization
Seasoned expert in the world of
specialized media for Canadian
financial service professionals.
STEFANI BALINSKY
Editor-In-Chief
8 years of experience in
fintech
Master’s degree in
Teaching and PMP
Certification
ERICK MARTZ
Head of Growth
20+ years of studies and
professional experience in
website creation, web
marketing and IT project
management

12. © Bacon Financial Technologies Inc.
Make better
financial decisions
Julien Brault, CEO | julien@hardbacon.com
frontfundr.com/hardbacon