The document describes a new meal card service called go for EAT that is being launched by the company Up. The card aims to provide the best customer experience for both corporate clients and cardholders. For corporate clients, the process of ordering, receiving, and delivering cards to employees is designed to be simple. For cardholders, the card and accompanying app allow users to easily check balances, transaction histories, and freeze or unfreeze cards. The document provides an example of how the card service could work for a business owner and employee.

1. thestory
ofacard

3. Bastien Agnes
Managing Director
Hi,
We at Up, are excited to be launching our go for EAT
meal card, the first of many new services to come.
It has been created around one single purpose:
to provide the best customer experience.
The best experience for our Corporate Clients
with one key word: Simplicity!
• We removed all unnecessary, annoying and intrusive steps
• We offer an easier and faster way to order, receive
and deliver cards to your employees
The best customer experience for our Cardholders
with one key word: Enjoyable!
• A dazzling contactless card
• All our services in one single application with features such as:
- Real time balance and transaction history
- Instant notifications after purchases
- Freeze/unfreeze card; cancelling card
Our digital journey has only just started.
We are young, we are vibrant, we are Up!

4. Meet our heroes...
2
Artemis
Business Owner / 50 yo
Founded her company
“Giant many years
ago.
She is always looking
for the best solutions,
especially when it
comes
to her employees.
Tough negotiator.
Pericles
Employee / 45 yo
Married.
Complains easily.
He isn’t a fan of
technology and
technology isn’t
a fan of him.

5. 3
Niki
Saleswoman / 32 yo
Joined Up 3 years ago.
She is loving the
fast-paced
international
environment.
She is on her way to
stardom.
The Intruder
? yo
Nothing is known
about him.
He is hiding
somewhere
on every page.
Find him if you can.

6. How complicated is it to
order cards? I need to
keep it simple!
Charging cards
is even easier
and quicker,
ask us about
the different
services!
A meeting takes place
I fully understand!
All we need from you
is the name of each
employee
and the load amount.
That’s all - simple and fast.
4

7. What about the packaging
how does it looks?
How do I know which cards
I should give to whom?
Card distribution is simple.
Each of our cards will come
in a personalized envelope,
tailored to your specifications.
From Up Hellas
To Pericles
Cards are coming
Our cards are manufactured and personalized by Inform Lykos; in Greece! 5

8. I’m sure some of my employees
will find it difficult
to start using their cards.
I mean just activating them…
Not with Up!
Our card will be activated when first
charged,
and as soon as Pericles will receive
his card, he can use it!
What? A Card?
I will have to read
3 pages of
instructions now
We created a process based on simplicity.
As soon as Pericles receives his card, he can use it. It’s really that easy.
Just use it!
6
What?
No instructions? – and the
card looks amazing.
Mmm..

9. The go for EAT card is a vain
self-absorbed piece of plastic.
It’s all about making people
love it and use it.
Just WOW!
7
The go for EAT card has a colored core with matt finishing. It looks amazing.
Ask to see it! Also, fun fact, we almost named it Eat Me
Grrr..

10. At Up, we have only 1 application; it’s available
on Google, Apple and Web. It’s in 2 languages. Ask us for a demo!8
+132.00€
-02.00€
-04.00€
-06.00€
With our apps
Up Café
Up Ola
Giant
Up Market
-02.00€
-04.00€
-06.00€
+132.00€
Up Pizza
19/01/2019
-12.00€
Up Market
19/01/2019
19/01/2019
20/01/2019
21/01/2019
21/01/2019
-12.00€
Up Ola
18/01/2019
-12.00€
With our app you can:
• Check real time balance
• Check real time transaction history
• Receive instant notification after
each transaction
• Freeze/Unfreeze card
MY TRANSACTIONS
MY BALANCE
MY CARDS MY BALANCE

11. Why d id you
remove the PIN from
your meal card?
The Group has been
issuing PIN less meal cards
for the last 10 years, and
everyone loves it.
Now I won't have to call my wife
to remind me the PIN each time
I forget it!
9
Pericles has a total
control of his card. He
is able to freeze his
card at any time and
he will receive instant
notifications after
each transaction.
PIN free
UP HELLAS
Hi Pericles
you just paid -2.00¤ at Up Café
11:00 am
Thanks to this, Artemis won’t have to pay unnecessary fees to replace blocked cards.

12. Our networkWhere can the
card be used?
10
Through our app, you can find the exact location, contact info and other useful information
for some of them! You will see some more goodies in there soon.
We offer the absolute best possible
network of merchants.
All over Greece,
all supermarkets, restaurants, tavernas,
cafés, caterers, fast food joints…
accept our card.

13. Just go for EAT...
11
(+30) 210 324 6909
sales@uphellas.gr
www.uphellas.gr
UP HELLASHi PERICLES,
you’ve just paid -2.00 € at Up Cafe.
UP HELLASHi PERICLES,your go for EAT card was just charged with +132.00€.
UP HELLASHi PERICLES,
your payment of -4.00€ at Up Ola was declined. Your
card is frozen, unfreeze it from the app.
UP HELLASHi PERICLES,
you’ve just paid -4.00 € at Up Ola.

14. Did you find the intruder
on each page?
If not call our Superheroes to help you!
UP HELLAS S.A.
(+30) 210 324 6909
sales@uphellas.gr
www.uphellas.gr
Mitropoleos 3, 105 57 Athens

15. Phone: (+30) 210 324 6909
www.uphellas.gr