Torani, a coffee flavoring syrup company founded in 1925, stopped innovating and reinventing itself, which caused its brand to become generic. In the mid-2000s, it shifted its business model, defined its brand and story, leveraged partnerships, used fast prototyping, and focused on its core products and culture to bring its strategy to life. These changes led to 4 years of double-digit growth by 2012 and continued success.
35. All divisions and
product lines
are growing for
4 years of the second year
double-digit in a row
growth
2012
We are on a
ROIC healthy
and back to new growth
double-digit curve
percentages