Fleuriste is a Private Label concept for the bridal section of Anthroplogie, BHLDN. This Private Label is centered around offerings for flower girls, include four dresses and two hair accessories.
3. FleuristeFleuriste by
I N S P I R A T I O N
With the upcoming launch of the childrenswear assortment at
Anthropologie, it is very in line with the goals of the company to follow
suit in the creation of a childrenswear assortment within BHLDN as well.
Direct inspiration for this line comes from the Kid's Forecast "Designing
Emotion" from WGSN. This report inspired pattern, color, texture, and
essence. The rich, mid-tones of the color palette provide an interesting
contrast with vibrant elements of the spring/summer essense conveyed in the
mood boards. Bohemian bridal trends supported the use of florals and muted
tones in the same contrasting relationship as that of the WGSN report.
The IBISWorld website notes that the bridal industry has had stagnant
growth within the last year; this addition to the BHLDN offerings could
help them to maintain market share and inspire more growth.
5. FleuristeFleuriste by
M A T E R I A L S
Polyester Woven
Crepe
Cotton Woven Eyelet
Poly-Cotton Blend Lining
Burlap Trim
Synthetic Embroidered
Flowers
Linen
Pattern- Screenprinted
Polyester Woven
w/ Lace Overlay
6. FleuristeFleuriste by
C U S T O M E R P R O F I L E
Maggie
Age: 29
Occupation: Graphic Designer
Salary: $60,000/year
Education: Bachelor's Degree from Temple
Location: Wayne, PA
Interests: Yoga, Indoor Cycling, Listening to podcasts
Favorite stores: Anthropologie, Madewell, & Other Stories
Wedding: April 26th, 2020 - Pomme in Wayne, PA
8. FleuristeFleuriste by
RETAILER PRODUCT PRICE
$97.00
$145.00
$89.95
BRAND
US ANGELS
BABES
OF THE
NILE
DAVID'S
BRIDAL
C O M P E T I T I V E A N A L Y S I S
SIZING
3 - 12
7
2t - 14
FABRIC-
ATION
100%
Polyester
100%
Polyester
Cotton,
Nylon, &
Rayon
PRODUCTION
NOT STATED
IMPORTED
IMPORTED
