1. INDUSTRY REPORTINDUSTRY REPORT
FLOOR HEATING
For more information, visit www.warmlyyours.com
Q2:2014
SNOW MELTING
Preliminary reports indicate returned strength in the U.S. economy during the second quarter after harsh winter weather dampened first quarter activity. WarmlyYours Radiant Heating
continues to grow with the upward trends in home sales, construction, and remodeling. The top 5 U.S. metro areas are Chicago, New York, Philadelphia, Washington D.C. and Los Angeles.
The Mideast leads in the geographic region. The top selling rooms continue to be bathrooms followed by kitchens.
Defying the typical, seasonal moderation in the floor heating industry during the spring months, WarmlyYours reports double- and triple-digit year-over-year growth rates in floor heating
products for nearly all wood flooring types. Growth in heating products for wood flooring such as WarmlyYours Environ System for laminate and floating wood reflects growing consumer
awareness that floor heating applications have expanded beyond the traditional tile and stone, and it is expected to continue as consumers look to install radiant heating in rooms beyond
the bathroom.
Sales of WarmlyYours snow melting systems show continued robust growth as homeowner awareness increases, with sales up earlier than usual going into the busy summer season. For the
second half of 2014, WarmlyYours predicts continued sales strength in the radiant heating industry, following the resurgent growth in the broader economy and housing sectors, with
increased opportunity in specific product areas.
Top Selling Rooms
for Floor Heating Systems
Top 5 U.S. Metro Areas for Sales
(All Products)
Snow Melting Sales Revenue
By Surface Type
Snow Melting Sales
Year-over-year Growth
Basement
2.2%
Sunroom
4.1%
Living Room
3.3%
Shower/
Sauna
3.2%
Kitchen
8.7%
Bathroom
55.4%
Other
10.4%
Bedroom
3.8%
Chicago
(Chicago-Naperville, IL-IN-WI YOY)+9.0%
Philadelphia
(Philadelphia-Reading-Camden, PA-NJ-DE-MD )3.7%
New York
(New York-Newark; NY-NJ-CT-PA)+14.1%
Washington
(Washington-Baltimore-Arlington, DC-MD-VA-WV-PA YOY)5.8%
Los Angeles
((Los Angeles-Long Beach, CA YOY)+4.6%
58%
27%
2% 3%
1%
14%
34%
14% 13%
9%
2014
p 269.24%
2013
p 121.52%
Sales Revenues Wood Flooring
Floor Heating Products
Wood
(Glued)
p 196%
Bamboo
(Floating)
p 311%
Engineered wood
(Floating)
p 124.3%
Engineered wood
(Glued)
p 43%
Wood
(Nailed)
q 22%
As compared to Q2 2013:
Concrete Slab
67%
Pavers
27%
Asphalt
11%
Great-Lakes Mid-East Rocky Mountain Far West Southwest
2013
2014
Snow Melting Sales By
Geographic Region
% of Total Market
Far West
11.8%
Rocky Mountains
4.5% Plains
7.3%
Great Lakes
18.2%
Mideast
22.2%
New England
5.3%
Canada
15.1 %
Southeast
11.7%
Southwest
3.9%
Geographic Breakdown