Presentación de la materia Global Entrepreneur perteneciente al Máster Universitario en Administración de Empresas MBA por la Universidad Internacional de Valencia. Junio de 2016.

1. GLOBAL ENTREPRENEUR
Introduction to the subject
June 2016

2. 2
Global Entrepreneur
Subject Overview
1. Introduction 16/06/2016
2. Business Concepts 21/06/2016
3. Fundraising 23/06/2016
4. Testing Your Ideas 28/06/2016
5. Ideas and Innovation 30/06/2016
16-06-2016 Introduction
Exam Test 30/06/2016
Evaluation
Continuous assessment 60%
Final Exam 40%

3. 3
Global Entrepreneur
Index
1. Who is an Entrepreneur?
2. Misbelieves about entrepreneurship
3. Entrepreneurial Skills
4. Age and Entrepreneurship
5. Understanding the Business Life Cycle
6. Finding Ideas
Exercises IDEAS PAPER Continuous Assessment
16-06-2016 Introduction

4. 4
Global Entrepreneur
1. Who is an Entrepreneur?
Someone who starts their own
business
16-06-2016 Introduction

5. 5
Global Entrepreneur
1. Who is an Entrepreneur?
Two points of view
1. Entrepreneurs are people who run
their own companies, the self-employed
or small business people.
2. Entrepreneurs are innovators, people
who come up with ideas and embody
those ideas in high-growth companies.“
16-06-2016 Introduction

6. 6
Global Entrepreneur
1. Who is an Entrepreneur?
“Someone who exercises initiative by
organizing a venture to take benefit of
an opportunity and, as the decision
maker, decides what, how, and how
much of a good or service will be
produced. ”
“A person who organizes and manages
any enterprise, especially a business,
usually with considerable initiative and
risk.”
16-06-2016 Introduction

7. 7
Global Entrepreneur
1. Who is an Entrepreneur?
“Wantrepreneur”
16-06-2016 Introduction
Someone
who “is going
to” start a
business“.
https://www.entrepreneur.com/article/242451
Someone
who “will
find the right
idea some
day!”
Someone who
wants
to “act” like an
entrepreneur.
Someone
who “thinks
about starting a
business” all the
time.

8. 8
Global Entrepreneur
2. Misbelieves about Entrepreneurship
“You're born an entrepreneur and if
you're not born one, you can't do it.”
“You need to be very smart and talented
to do this”
• Perseverance
• Work ethic
• Confidence
16-06-2016 Introduction

9. 9
Global Entrepreneur
2. Misbelieves about Entrepreneurship
“You will need to have a lot of money”
“You need to be really lucky”
16-06-2016 Introduction

10. 10
Global Entrepreneur
3. Entrepreneurial Skills
Be a leader
Don’t Give Up
Be Confident
Delegate
Have a balance in life
Do things differently
16-06-2016 Introduction
https://www.youtube.com/watch?v=Rzu6zeLSWq8
https://www.youtube.com/watch?v=TJ1SDXbij8Y
https://www.youtube.com/watch?v=9GMQhOm-Dqo

11. 11
Global Entrepreneur
3. Entrepreneurial Skills
Be a leader
https://www.youtube.com/watch?v=LWRfWr65rlg
Don’t Give Up
Be Confident
16-06-2016 Introduction

12. 12
Global Entrepreneur
3. Entrepreneurial Skills
Delegate
Have a positive balance in life
Do things differently
16-06-2016 Introduction

13. 13
Global Entrepreneur
3. Entrepreneurial Skills
16-06-2016 Introduction
The 15 Characteristics of Effective Entrepreneurs
https://www.youtube.com/watch?v=sOjeQV5pHh4

14. 14
Global Entrepreneur
4. Age and Entrepreneurship
A lot of young entrepreneurs get funded
and the media likes to promote these
stories.
95% of successful entrepreneurs are
over 30 years old
16-06-2016 Introduction

15. 15
Global Entrepreneur
5. Understanding the Business Life Cycle
Phase 1
Pre-launch
16-06-2016 Introduction
Phase 3
Growth
Phase 2
Start-Up
Phase 4
Maturity and
Potential Decline

16. 16
Global Entrepreneur
5. Understanding the Business Life Cycle
16-06-2016 Introduction
Growing
PRE-LAUNCH START-UP GROWTH MATURITY
Small Company Big Company
Timeline
Capital
Rrequirements
3F
Business Angel
Crowdfunding
Venture Capital
Capital Markets
High Risk
Low Risk
Finding Funding
Bootstrapping

17. 17
Global Entrepreneur
Phase 1: Pre-launch
• Detect an opportunity and find resources
• Work alone or with co-founders
• Research the market
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE
Just happened. Unintentionally Detecting a Market Opportunity

18. 18
Global Entrepreneur
Phase 1: Pre-launch
Detect an opportunity and find resources
Work alone or with co-founders
Research the market
Just happened. Unintentionally
WHILE LOOKING INTO SOLVING A PROBLEM
https://www.youtube.com/watch?v=NKxNhkzfTWg Short
https://www.youtube.com/watch?v=axqh6SJ0O0c
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE
https://www.airbnb.es/

19. 19
Global Entrepreneur
5. Understanding the business life cycle

20. 20
Global Entrepreneur
Phase 1: Pre-launch
• Detect an opportunity and find resources
• Work alone or with co-founders
• Research the market
Prototype. On purpose. Tackling/Detecting MARKET OPPORTUNITY
HAPPY CODING
https://www.youtube.com/watch?v=JDw1ii7aKwg
What Most Schools Don't Teach
https://www.youtube.com/watch?v=nKIu9yen5nc
5. Understanding the Business Life Cycle
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE 16-06-2016 Introduction

21. 21
Global Entrepreneur
Phase 1: Pre-launch
• Detect an opportunity and find resources
• Work alone or with co-founders
• Research the market
Prototype. On purpose. Tackling/Detecting MARKET OPPORTUNITY
Kano kit evolution a year in review. First prototype in March 2013
http://blog.kano.me/post/90471891657/kano-kit-evolution-a-year-in-review
5. Understanding the Business Life Cycle
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE 16-06-2016 Introduction
https://www.youtube.com/channel/UCUdJehMSmjuSFcGI6kaZwqA

22. 22
Global Entrepreneur
Phase 2: Start-Up
• Take everything you’ve done in the previous phase and put it into practice.
• Hire people, create a team, attract your first customers.
• Do everything what´s necessary (Entrepreneur).
Sometimes even accountant operations.
Look for Funding.
Start the business model
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

23. 23
Global Entrepreneur
Phase 2: Start-Up
• Brainstorm about ideas in the early-stage. Also growing.
• Raise funding to progress to the next phase.
(RAISE MONEY, GET FINANCING)
https://www.crowdcube.com
https://www.kickstarter.com/
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

24. 24
Global Entrepreneur
Phase 2: Start-Up
5. Understanding the business life cycle
16-06-2016 Introduction

25. 25
Global Entrepreneur
Phase 2: Start-Up
Case Study
https://www.crowdcube.com/investment/justpark-18074
https://www.youtube.com/watch?time_continue=123&v=kgVYMuQ0qc0
https://www.justpark.com/
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

26. 26
Global Entrepreneur
Phase 2: Start-Up
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

27. 27
Global Entrepreneur
Phase 2: Start-Up
Case Study
Idea
Developed a way for home owners and businesses to rent out
parking spaces to drivers through smartphone app.
Market
The parking market is estimated at £50 billion globally. Spend on
parking is split between on-street (typically owned by local
authorities) and off-street (typically owned or managed by private
companies).
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

28. 28
Global Entrepreneur
Phase 2: Start-Up
Case Study
Exit Strategy
JustPark considers itself to be a highly scalable online marketplace
and management see it as a potential future public company or
acquisition target as part of a trade sale.
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

29. 29
Global Entrepreneur
Phase 3: Growth
• Make your business grow
• Increase revenue
• Grow your client base
• Promote to executive positions (Entrepreneur).
• Grow through new business lines and markets.
5. Understanding the Business Life Cycle
https://vimeo.com/158148418
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

30. 30
Global Entrepreneur
Phase 3: Growth
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE
http://garagebeer.co/joinus
http://garagebeer.co/wp-
content/uploads/2016/03/Garage_Pitch_ESP_v4ppt.pdf?b700e3

31. 31
Global Entrepreneur
Phase 4: Maturity and potential decline
• The company is present in multiple countries or cities
• The growth rate is slowing down
• If the company does not expand or pivot, you might
expect decline
5. Understanding the Business Life Cycle
Future ?
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

32. 32
Global Entrepreneur
https://www.statista.com/chart/4149/iphone-
sales/
5. Understanding the business life cycle
Should
n´t this
be DEC
2014??

33. 33
Global Entrepreneur
5. Understanding the business life cycle
Should
n´t this
be DEC
2014??
Why is so important to identify
properly where is our business or
product?

34. 34
Global Entrepreneur
Conclusions Welcome back to Entrepreneur
They can go and start something else once the first business is growing by
itself.
5. Understanding the Business Life Cycle
16-06-2016 Introduction
PRE-LAUNCH
START-UP
GROWTH
MATURITY
&
POTENTIAL
DECLINE

35. 35
Global Entrepreneur
Conclusions
Not all businesses complete ALL phases of the cycle.
5. Understanding the Business Life Cycle
16-06-2016 Introduction

36. 36
Global Entrepreneur
6. Finding Ideas
Recognizing the opportunity
What problem are you solving? Where is the opportunity? And the benefit for the society?
Conceptualization
You realize there's an opportunity and you research markets and validate the idea
Planning
Gathering resources, figuring out how you're going to tackle the opportunity
Thinking about the business model
Launching the business
Going out and trying the idea Stanford Thinking Process
https://www.youtube.com/watch?v=JZH70qhmEso
16-06-2016 Introduction

37. 37
Global Entrepreneur
Exercises IDEAS LIST
Write down everything you think could be a business idea
Paper or using Evernote, Trello, etc.
Problem or Benefit
IDEA
BUSINESS IDEA
16-06-2016 Introduction

38. GRACIAS