Business model examples and pitch (vers. 2014)

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Example of wellknown companies business model: Coca Cola (glass bottle!), Financial Times, LinkedIn, Groupon, Twitter, Facebook, Blockbuster and Google.
Community business model (geographically based, professional and online communities) and what is a business plan and how is diverse from a business model.
Info e tips about pitching, some questions that could be used as a track.

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Business model examples and pitch (vers. 2014)

  1. 1. Business model examples and Pitch IED Lesson 6/2014 Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com
  2. 2. 6. Business Model and Pitch Course program 1. Italian Startups 2. Set up a startup in Italy 3. I've got an idea. And now? 4. Market and costs 5. Value analysis and business model 6. Business Model Examples and Pitch 2
  3. 3. 6. Business Model and Pitch Today's table of content • Examples of Business Model • Business Plan • Your Pitch 3
  4. 4. 6. Business Model and Pitch Business model: quick recap Past slides available on Slideshare @ubifrieda: https://www.slideshare.net/ubifrieda/ 4
  5. 5. 6. Business Model and Pitch Business model: quick recap During last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part: • Value proposition • Customer segments • Channels • Customer relationship • Revenue streams • Key resources • Key partner • Key activities • Cost structure 5
  6. 6. 6. Business Model and Pitch Examples 6
  7. 7. 6. Business Model and Pitch Coca Cola 7 http://sopinion8ed.wordpress.com/2012/11/23/the-coca-cola-business-model-and-their-competitive-advantage/
  8. 8. 6. Business Model and Pitch Financial Times 8 http://glennas.wordpress.com/2010/07/31/business-model-innovation-alexander-osterwalder/
  9. 9. 6. Business Model and Pitch LinkedIn 9 http://bmimatters.com/
  10. 10. 6. Business Model and Pitch Groupon 10 http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/
  11. 11. 6. Business Model and Pitch Twitter 11 http://bmimatters.com/2012/02/18/understanding-twitter-business-model-design/
  12. 12. 6. Business Model and Pitch Facebook 12 http://bmimatters.com/2012/04/10/understanding-facebook-business-model/
  13. 13. 6. Business Model and Pitch Blockbuster 13 http://daphnecurry.wordpress.com/2011/08/25/business-model-for-blockbuster-video/
  14. 14. 6. Business Model and Pitch Google 14 http://bmimatters.com/2012/04/18/comparing-facebook-and-google-business-models/
  15. 15. 6. Business Model and Pitch Wikipedia • Does an original business plan still exist for Wikipedia? 15 http://www.quora.com/Wikipedia/Does-an-original-business-plan-still-exist-for-Wikipedia
  16. 16. 6. Business Model and Pitch Community models 16
  17. 17. 6. Business Model and Pitch Geographically based • neighbourhood • productive district • close to me 17 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  18. 18. 6. Business Model and Pitch Professional community • All the people making the same job. • It’s an easy target. 18 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  19. 19. 6. Business Model and Pitch Online community • Easy to reach (massive tools available) • There’s no clear limits between being part of a community and a company business (let’s think of UGC) • Online users are available to pay for an interesting service (freemium!) • Can be created as part of my business (i.e. Amazon’s libraries network) 19 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  20. 20. 6. Business Model and Pitch Business plan 20
  21. 21. 6. Business Model and Pitch Business plan • Business plan describes what, how long e how much money you need to realize your business model. • Usually a business plan is a doc both for internal and external use. Internally it describes the company strategy, externally it presents the project to stakeholder. 21
  22. 22. 6. Business Model and Pitch Business plan • Writing a business plan help to clarify every company activities and • optimize and develop available resources • improve consciousness on financial aspects, cash flows, break even, etc. • Analyze risks • Identify path to specific goals • Etc. 22 http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf
  23. 23. 6. Business Model and Pitch Business model Vs 
 Business plan Plans are static… models are dynamic! - Steve Blank - 23 http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013
  24. 24. 6. Business Model and Pitch Never forget.. !!! 24 http://retrolife.typepad.com/the_overexamined_life/entrepreneurship/
  25. 25. 6. Business Model and Pitch Your pitch 25
  26. 26. 6. Business Model and Pitch http://mindyourpitch.com/blog/what-is-an-elevator-pitch/ What is an elevator pitch? A (very) short speech. 26
  27. 27. 6. Business Model and Pitch http://www.ninjamarketing.it/2011/10/25/lelevator-pitch-larte-di-comunicare-unidea-in-modo-efficace-e-in-pochi-secondi/ Tips 1. Be short (less is more!) 2. Wow effect (6-10 seconds to generate curiosity) 3. Who (add some info about you) 4. KISS 27
  28. 28. 6. Business Model and Pitch http://elevatorpitchessentials.com/essays/ElevatorPitch.html The nine C's of an effective elevator pitch 1. Concise 2. Clear 3. Compelling 4. Credible 5. Conceptual 28 6. Concrete 7. Customized 8. Consistent 9. Conversational
  29. 29. 6. Business Model and Pitch http://www.businessknowhow.com/money/elevator.htm Six question you must answer 1. What is your product or service? 2. Who is your market? 3. What is your revenue model? 4. Who is behind the company? 5. Who is your competition? 6. What is your competitive advantage? 29
  30. 30. 6. Business Model and Pitch Our rules • Volunteers (you’ll earn 2 extra points!) • One pitch one person (but we can discuss this) • Present a project: • your, if you’ve one • an existing product/company • Presentation format: pdf, ppt, key, Prezi (online)… no slides… 30
  31. 31. 6. Business Model and Pitch Next week • Communicate, communicate, communicate 31

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