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#gamification 
@ValeraMariscal 
Picture-formula to describe 
Juan J. F. Valera Mariscal 2014 
GAMIFICATION...
#gamification 
@ValeraMariscal Difficult Goals 
Goal
#gamification 
@ValeraMariscal 
Barriers 
confort fear 
Goal 
No Time No energy
#gamification 
@ValeraMariscal 1st make it Accessible 
Goal 
Player journey progress
#gamification 
@ValeraMariscal 
Remember Flow Channel 
Flow 
Mihály Csíkszentmihályi 
Personality
#gamification 
@ValeraMariscal + Make it Exciting 
Feedback 
Activity loops
#gamification 
@ValeraMariscal + Make it Amazing 
Aesthetic, emotional side 
Intrinsic motivation
#gamification 
@ValeraMariscal = Make it fun 
Creativity & game 
experience 
Goal
#gamification 
@ValeraMariscal 
When I reach my goals, 
The game show me that I can be better 
Self-esteem
#gamification 
@ValeraMariscal 
Multidisciplinary perspective
#gamification 
@ValeraMariscal 
11 
Enjoy the challenge 
!Gracias! 
Disponible en Amazon.com 
Juan J. F. Valera Mariscal 
!Thanks!

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Gamification picture-formula description