I'm going to record my voice

1. Persuasion & attitude change
Being persuaded by crowd mind
심리학과
20062134
이주희

2. The list
1. Introduction
- background of the topic
2. Body
- Crowd mind
- About the researching
How study it?
What am I finding from researching?
3. Conclusion

3. 1. Introduction
 The background of the topic

4. ◆ SNS ( Social Network Service)
Q. Would they impact on people’s mind, decision or attitudes ?

5. 2. Crowd mind
 people who are in a crowd act differently towards people
from those who are thinking individually.
 The minds of the group would merge to form a way of
thinking. Each member's enthusiasm would be increased as
a result,
 and one becomes less aware of the true nature of one's
actions.

6. 3. Researching
<The objects>
20~30’s adults
around 30 people.

7. <Method>
: extract a news from
NATE

8. Group 1
(showing original news to people)

9. Group 2
(showing news with three Popular comments)

10. < The way of finding results>
Q1. ask for checking 6 emotion expressions after reading a news.
- select each eight expressions from 4 kinds of emotions
Negative emotion ▶ sadness & concern
anger
affection & love ◀ Positive emotion
pleasure & happiness

11. Negative
1. Sadness & Concern
우울하다. 보잘것없다. 비관스럽다. 걱정스럽다. 근심되다.
불쾌하다. 불편하다. 답답하다
2. Anger
격분하다. 신경질나다. 분개하다. 반발하다. 싫어하다.
질투하다. 저항하다. 어이없다 .

12. Positive
3. Affection & Love
호감을 주다. 인정하다. 자비롭다. 이해심있다. 관대하다.
우호적이다. 낙관적이다. 푸근하다.
4. Pleasure & Happiness
흐믓하다. 행복하다. 가슴 벅차다. 유쾌하다.
감동된다. 안심된다. 후련하다. 반갑다.

14. Q2. What do you think about ‘the plan of Park’ ?

15. Q3. Do you think that, you were persuaded by 3 comments?

16. <Results>
 Total, 34 people participated in my researching.
 In 34 people, half of them, 17 people (Group 1) participated in first
condition researching that given original news and 2 questions.
 And other people(Group 2) are given second condition which was news
with 3 comments, 2 questions and 1 plus question.
 They are almost of hallym university students.
 And I didn’t check whether they are women or men.

18. Group 1
Total 83 emotion words were checked.
The result show that,
after reading news without comments, It means, many of them feel positive
they check 61 Positive emotion words about Park’s plan after reading.
22 Negative emotion words.
percentage
27
73
긍정적감정
부정적감정

19. Group 2
Total 88 emotion words were checked.
The result show that,
after reading news without comments, It means, many of them feel Negative
they check 19 Positive emotion words about Park’s plan after reading.
69 Negative emotion words.
percentage
21
79
긍정적감정
부정적감정

20. Group 1 Group 2
8
12
10 6
8
6 4
4 2
2
0 0
찬성한다 반대한다 상관없다 찬성한다 반대한다 상관없다
Group1 tends to agree Group2 shows difference opinions

21. ※ It’s only for Group 2
13 people answered that they were persuaded by 3comments.
4 people answered that they weren’t.
Comments have some power to persuade people

22. 3. Conclusion
 As doing research, I can get meaningful results.
 Group 1, who were given only news, felt positively and also
most of them tended to agree.
 But Group 2, who were given news with negative
comments, felt negatively and some of them tended to
disagree.
 And of course, some of Group 2, answered that they didn’t
care about the comments and they just follow their own mind.