2. About us
Break
Boundaries
Adapt
Timeliness
Efficacy
• We are a young dynamic company that seeks to
assist various institutions in making pertinent
decisions based on facts and figures rather than
assumptions.
• Our core framework is hinged on our values;
i. Breaking Boundaries: We endeavour to go
beyond all limits to deliver the best results to our
clients.
ii. Adapt: Sometimes the situation changes from
the original plan, we are flexible and we adapt to
change by making use of the available resource
for optimum performance.
iii. Timeliness: A solution delivered on time is worth
the effort, hence we make all the effort to deliver
results to our client at the right time.
iv. Efficacy: Our efficient use of all resources benefit
our clients, giving them maximum value for their
investments.
3. Assumptions Vs Research
Assumption
based decisions
Research based
decisions
• An article by Social times shows that 81%
of shoppers conduct online research
before making a purchase.
• This goes to show how enlightened the
average consumer is becoming.
• Decisions made on mere assumptions or
hearsay are sometimes very biased and
mostly reflect poorly on a collective
group.
• However decisions influenced by data
collected within the right scientific
framework are concrete, unbiased,
collectively exhaustive and mostly within
a small and sometimes negligible margin
of error.
4. What we can do for you
Monitoring and
Evaluation
• Baseline
Assessment
• Monitoring
• Impact
Assessment
Product/Service
Quality Assessment
• Mystery Shopping
• STP Analysis
• Product/Service
Performance
Analysis
Forecasting
• Stochastic
Methods
• Regression
Models
5. What you stand to gain
Results
Strategic Plans
Understanding
Knowledge
Our research activities will;
1. Equip you with a well organised database
of information which can serve many
purposes such as a base for future
comparison.
2. Understanding the data gathered will give
insights through identified trends and
common traits in different cohorts. These
insights can bring clarity of purpose.
3. This understanding can assist in designing
clear actionable strategic plans.
4. These strategic plans when implemented
can yield good results and these new results
can be measured by juxtaposing with the
previous data collected.
6. How we will do it
• Focus Group Discussions are a method of collecting qualitative
data from a small group of individuals guided by a moderator.
• This method is used to acquire deep insights.
Focus Group
Discussions
• Street Surveys are conducted by collecting quantitative data
from randomly selected individuals to make inference.
• This method is used to gather data on populations.
Street Surveys
• This method is like the street survey but focuses on getting more
detailed information from carefully selected individuals.
In-Depth
Interviews
7. Who we have worked with
•This survey engaged 500 farmers and
spanned 5 regions and 25 districts
within the country
•It was a baseline assessment aimed at
ascertaining the KAP’s of potential
patrons of a tv programme that targeted
rural farmers
Kuapa
•This was a survey that involved 250
randomly sampled people (tv viewers)
in the Greater Accra Region
•This was an STP Analysis that sought to
help the media house appreciate and
thus improve its standing in the media
industry
Viasat 1
•Map is the production house that
produced the Kuapa tv programme;
which currently airs on Sundays at
15:00 on GTV.
•We were privileged to provide MAP
with an understanding of their target
viewers which helped streamline the
content of Kuapa for maximum impact
MAP
9. Our team
Isaac O. Owusu
Project Lead
• Isaac O. Owusu graduated from Kwame
Nkrumah University of Science and
Technology – KNUST in Ghana with a
Bachelors Degree in Mathematics. Modules
within this 4 year course has given him a
firm grip on statistics, mathematical models
and probabilities.
• He has worked with Liberty Mutual by
assisting with Research and Development.
• He has also worked as the Research
Manager at Viasat 1 Media House.
• On the job training and other pertinent
courses, such as Marketing, Negotiations,
Advance Excel, Critical Thinking &Time
Management makes him an ideal project
lead for ZH-RC.
• He founded ZH-RC in 2013.
