1. SS..JJOOSSEEPPHH
Mob: +91 – 9940612162; Email: write2joviboy@gmail.com; DOB: 19th March 1976
43/5 A St.Lazarus church Road R.A.Puram Chennai 600028.
MMaarrkkeettiinngg CCoommmmuunniiccaattiioonn,, BBTTLL ,, AAddvveerrttiissiinngg,, EEvveenntt MMaannaaggeemmeenntt
18 years of experience & seeking challenging mid level assignments across the industry
PPRROOFFIILLEE
 Competent and diligent professional with capability to handle a wide range of managerial assignments
including Corporate Communication, Advertising, BTL activities, Digital communication, Product
promotion activities, Sponsorship Management, Event management and OOH Media.
 A conceptualistwith knack for fresh approaches while understanding critical communication drivers and
trends in multiple markets. Adept at evaluating and designing innovative product/brand
campaigns/projects to create brand awareness through ATL and BTL and accomplish brand
communication objectives.
 Hands on exposure of the entire spectrum of planning & implementation of brand building measures and
promotions.
 Strong interpersonal skills required to establish, maintain and leverage business relationships.
CORE COMPETENCIES
 ATL /BTL Marketing
 Marketing Communications
 Brand Management
 Media Buying and talented in Negotiating with the Suppliers(BTL)
 Shop Front Development
 Retail Merchandising
 Excellent ClientRelationship Management
EXPERIENCE & ACHIEVEMENTS HIGHLIGHTS
 Created a BTL campaign in Annanagar for the ClientDE-Pest (pest control),which had a very Huge
Impact in Annanagar
 Individually organized Beach,Park,Gated Community, activities for various clients
 Organized The Chennai Global Music Festival,which showcased thedifferent genres of Music from
across theglobe and India,to audiences in South India.In its 1stedition,we had over 15 international
bands/musiciansfromdifferent part of the world and also someof the best Indian Musicians
performing. With the state of the Art lightand sound,the 2 stage setup saw21 hours of Music being
played across 3 days.Itfeatured Musical genres such as Rock,Rap, Jazz, Folk, Country, Tamil Folk,
Electro Pop, Hip Hop, Sufi, Baul Music,Fusion,R&B and Soul
 Handled the Account TamilMaiyamwho organizes The Chennai International Half Marathon 2009,
the largestevent in Chennai,with 1.5lac runners participated , and Chennai Sangamam - The harvest
fest of Tamil antiquity.
 More than 2000 performers will ignitethe spiritof Chennai for seven days with around 4000
performances. All in parks,streets and beaches. From January 10-16,2010.The biggest Open Festival
of India,presented by Tamil Maiyam& Dept. of Tourismand Culture, Govt of Tamil Nadu.
 Coordinated with Celebrities to take shoot like,Viswanathan Annad, Stephen Flemming, Anuhasan,
Chennai Super Kings Players,also with the MP Kanimohzi (one of the trustee of Tamilmaiyam) for
Chennai marathon
 Organized Independently an Argentram in coimbatore for my client,and was been awarded for the
best stage Backdrop Design.
 I Have worked on Pothy’s , a very service & creative oriented account. Personally supervised & shot a
total of three commercials out of which Meera Jasmine’s (a leading actress) “Samudrika Pattu” was
well acclaimed, by the public and which resulted major sales for Pothy’s.

2.  Also had the excellent opportunity to work with the eminent photographer Mr.Sharad Haksar on
various assignments for Pothys
 Have supervised a multi pronged media campaign (Right Ranga) for APAC, and printed books and POP
materials.
 Independently carried out the launch event cum press meet for PCS Aqua Systems (P) Ltd., for their
‘first time in India’ brand Tropicool Car Refrigerators at Chennai, & Ahmedabad.
 Handled the re-launch of vanavil.com (an entertainment & informative web site) through a Musical
evening at Marina Beach reaching a very wide audience, thereby increasing the hit rate of the site for
about 200 times more than the earlier hit rate.
 Handled the showroom inauguration of Bajaj Auto Ltd., (KLN Automobiles), with an event comprising
of film-stars and other eminent personalities
 Successfully co-coordinated for an event by Colgate Palmolive targeting the school children.
 Conceptualized and coordinated for various events for Globus Stores, a leading Shopping mall in
Chennai including its launch event, Millennium Magic 2000 New Years eve, Women’s Fortnight, etc.,
 Have worked on Corporate Brochures, Newsletters, Product catalogues, Posters, Danglers and other
POP materials for various clients including Orchid Chemicals & Pharmaceuticals Ltd., Lasersoft Info
Systems Ltd.,, Bajaj Auto Ltd., Pentagon Global Solutions Ltd., PCS Aqua Systems, Universal Empire
Institute of Technology, Globus Stores, Unitech Exhibitions, etc., during my advertising career.
 Organized Exhibition for Standard Chartered Bank in YMCA grounds conducted by Hindu Property Plus
( 2 years consecutively )
BRIEF CAREER OUTLINE
Organization Designation Tenure
ALTER EGO COMMUNICATION Manager – Business Development (Nov.2013 – Till date)
LEMONTREE MARKETING &
COMMUNICATIONS PVT. LTD
Manager – Client Interface
(May 2009 – 2013Oct)
ALAKNANDA Senior Account Executive (Jan 2007 –Jan 2009)
SRESHTA COMMUNICATIONS Account Supervisor (Jan 2005 - Dec 2006)
JAYA ADVERTISING PVT. LTD Account Executive (Oct 1998 - Dec 2004)
BRANDS SERVICED DURING MY ADVERTISING CAREER
INFORMATION AND TECHNOLOGY : Birla Soft Ltd., Pentagon Global Solutions Ltd, Vanavil Technologies
(vanavil.com), Sutherland Technologies, Laser Soft Info Systems Ltd.,
EDUCATION : Zeal, Vinaka Missions Trust, Raja Lakshmi Engineering College, Sri Nandhanam College, Gurukul
University, Edu channel,
REGIONAL :Vijaya Opticals, Wrist World, HP, Pothys, Team water,Globus Stores, Vasanth & Co, Philips India
Ltd¸ Grasim Industries, Bhaggyam Constructions, Jaya Travels & Tours, Spanco Innovative Technologies Ltd,
Unitech consultants, Uro Veneers and Boards. , Cell Shoppe (Noika Priority Dealers). PCS Aqua Systems,
Baalika. Hotel MGM Grand, Zimson, Pothy’s, Hyundai Motors, Team Packaged Drinking Water.
PHARMACEUTICALS & MEDICAL : Hindustan latex ltd. Orchid Chemicals & Pharmaceuticals Ltd. Cura Medical
Equipment Pvt Ltd, Dentistree, Aristo Pharmaceuticals.,
AMUSEMENT PARK : Kishkinta Theme Park, Kart Attack (Go Karting),
PUBLIC SECTOR : Nuclear Power Corporation of India Ltd, Airport Authority of India, IRCON International Ltd,
Food Corporation of India,
BANKS : , Central Bank, Centurion Bank Ltd, ICICI Bank, Standard Chartered Bank, GE Country Wide (Personal
loan & Mortgage Loan)
AUTO INDUSTRIES : MPC Force, SundaramHonda, Cars India Limited,Ford Assured, , Bajaj Auto Ltd. &
Eicher Motors.BUILDING INDUSTRY: Bahkayamconstruction, India Builders - Designed more than 20
brochures,Hoardings,and released many ads in Property plus especially for this Client.

3. SOFT SKILLS
Comfortable with MS Office(Word, Excel, PowerPoint) & also with the design softwares likeCorelDraw,r and
Media ware (complete details of all Publicationsin India)
QUALIFICATION - B.A. English Lit
MARITAL STATUS - Married (One Child)