“Emergent Collective One” – All the Little Pieces…

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Have you heard about Emergent Collective One? The free community compilation CD release full of music composed and produced by developers? We’ll dig into the nitty-gritty of conceiving, promoting, collecting, preparing, and distributing this community showcase piece. Learn how Adobe tools such as Flash Professional CS5, Photoshop CS5, InDesign CS5, and the HYPE framework play a critical role in producing materials supporting the collection. Discover how every download and playback is tracked through both HTML and Flash using Google Analytics Event Tracking. Become engaged and perhaps conceive of a unique community effort of your own!

Technology Entertainment & Humor

presented by
Joseph Labrecque
FITC Unconference at Adobe MAX - Los Angeles, CA
August 12th, 2010
‘EMERGENT COLLECTIVE ONE’
ALL THE LITTLE PIECES…

Joseph Labrecque
Flash Platform Developer
Multidisciplinary Digital Artist
Adobe Education Leader
• University of Denver
 Senior Multimedia Application Developer
 Center for Teaching and Learning
• FracturedVision Media, LLC
• An Early Morning Letter, Displaced
JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 2

Topics Covered
JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 3
• Emergent Collective One
• Initial Idea
• Call for Contributors
• Gathering the assets
• Cover Art
• Assembling the Art Book
• CD-Audio Production
• Download Packages
• The Gateway

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 4
• Compilation album featuring developers from across the community
• Covers contributions from those working in Flash, Flex, ActionScript,AIR,
ColdFusion, Linux, Lisp, PureMVC, PHP, and Unity 3D
• A serious collection – not some techie joke.
• A way to promote contributors in both their development and audio
• Free!
Emergent Collective One

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 5
• Twitter! (big time)
• All these people talking about music projects they are involved in…
• Visiting weblogs – seeing the author being involved in some sort of audio.
• Has anyone ever done this?
Initial Idea

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 6
• 2 months
• Agreement
• ftp
• Text
• Audio
• Art
http://inflagrantedelicto.m
emoryspiral.com/2010/04/
community-project-music-
compilation-cd/
Call for Contributors

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 7
• Got submissions right away
• CodeBass was born!
http://codebass.net/
• Extra boost to the submissions
through CodeBass tweets and
articles.
• Almost too many tracks!
Gathering the assets

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 8
• Didn’t want to do it myself – keep it separate from my work
• Someone from an additional community to contribute
• Need a female to contribute!!!
• Tagged my wife
• Lots of pieces together
• Form a whole
Cover Art

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 9
• InDesign CS5
• Assets and text from
contributors
• Photography
• Generate thread designs
using HYPE framework
Assembling the Art Book

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 10
• Didn’t want to color the various
tracks to much… but…
• Levels and slight EQ
• Small bit of compression and some
dithering to gel it all
• Needed to all sound like it
belonged together
CD-Audio Production

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 11
• First generated the CD-Audio disc
• BIN/CUE files retaining full CD-TEXT
data
• High quality MP3 files with full ID3 data
• Downloadable PDF booklet
• Flash based web booklet
Download Packages

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 12
• Flash based web booklet embed
• Download links for each item
• iWebTunes/MP3PlayList playback of
low-quality MP3 files
http://github.com/OpenAS3/MP3PlayList
• Links to each contributor
• Integrated Google Analytics in
HTML for download event tracking
and in iWebTunes for Flash
playback tracking.
The Gateway

$JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 13 • Articles in CodeBass • Personal blog • Contributors • Lots of Tweets • Ad slides within presentations • Ads within screencasts • PHP community (BIG push) http://fracturedvisionmedia.com/FVM005/ Digital Distribution and Promotion$

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 14
Some Stats…
August – October
FVM005_MP3.zip
1866 downloads
FVM005_CDR.zip
361 downloads

Emergent Collective One – Free Download
Download the complete community compilation:
http://bit.ly/FVM005
JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 15

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 16

Emergent CollectiveTwo - 2011
Follow @JosephLabrecque onTwitter for announcements!
JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 17

Closing…
Blog: http://inflagrantedelicto.memoryspiral.com/
Twitter: @JosephLabrecque
Email: Joseph.Labrecque@du.edu
Thank you…
JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 18

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“Emergent Collective One” – All the Little Pieces…

1. presented by Joseph Labrecque FITC Unconference at Adobe MAX - Los Angeles, CA August 12th, 2010 ‘EMERGENT COLLECTIVE ONE’ ALL THE LITTLE PIECES…

2. Joseph Labrecque Flash Platform Developer Multidisciplinary Digital Artist Adobe Education Leader • University of Denver  Senior Multimedia Application Developer  Center for Teaching and Learning • FracturedVision Media, LLC • An Early Morning Letter, Displaced JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 2

3. Topics Covered JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 3 • Emergent Collective One • Initial Idea • Call for Contributors • Gathering the assets • Cover Art • Assembling the Art Book • CD-Audio Production • Download Packages • The Gateway

4. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 4 • Compilation album featuring developers from across the community • Covers contributions from those working in Flash, Flex, ActionScript,AIR, ColdFusion, Linux, Lisp, PureMVC, PHP, and Unity 3D • A serious collection – not some techie joke. • A way to promote contributors in both their development and audio • Free! Emergent Collective One

5. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 5 • Twitter! (big time) • All these people talking about music projects they are involved in… • Visiting weblogs – seeing the author being involved in some sort of audio. • Has anyone ever done this? Initial Idea

6. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 6 • 2 months • Agreement • ftp • Text • Audio • Art http://inflagrantedelicto.m emoryspiral.com/2010/04/ community-project-music- compilation-cd/ Call for Contributors

7. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 7 • Got submissions right away • CodeBass was born! http://codebass.net/ • Extra boost to the submissions through CodeBass tweets and articles. • Almost too many tracks! Gathering the assets

8. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 8 • Didn’t want to do it myself – keep it separate from my work • Someone from an additional community to contribute • Need a female to contribute!!! • Tagged my wife • Lots of pieces together • Form a whole Cover Art

9. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 9 • InDesign CS5 • Assets and text from contributors • Photography • Generate thread designs using HYPE framework Assembling the Art Book

10. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 10 • Didn’t want to color the various tracks to much… but… • Levels and slight EQ • Small bit of compression and some dithering to gel it all • Needed to all sound like it belonged together CD-Audio Production

11. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 11 • First generated the CD-Audio disc • BIN/CUE files retaining full CD-TEXT data • High quality MP3 files with full ID3 data • Downloadable PDF booklet • Flash based web booklet Download Packages

12. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 12 • Flash based web booklet embed • Download links for each item • iWebTunes/MP3PlayList playback of low-quality MP3 files http://github.com/OpenAS3/MP3PlayList • Links to each contributor • Integrated Google Analytics in HTML for download event tracking and in iWebTunes for Flash playback tracking. The Gateway

13. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 13 • Articles in CodeBass • Personal blog • Contributors • Lots of Tweets • Ad slides within presentations • Ads within screencasts • PHP community (BIG push) http://fracturedvisionmedia.com/FVM005/ Digital Distribution and Promotion

14. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 14 Some Stats… August – October FVM005_MP3.zip 1866 downloads FVM005_CDR.zip 361 downloads

15. Emergent Collective One – Free Download Download the complete community compilation: http://bit.ly/FVM005 JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 15

16. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 16

17. Emergent CollectiveTwo - 2011 Follow @JosephLabrecque onTwitter for announcements! JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 17

18. Closing… Blog: http://inflagrantedelicto.memoryspiral.com/ Twitter: @JosephLabrecque Email: Joseph.Labrecque@du.edu Thank you… JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE PIECES 18

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