3. “Get Motivated 2015”
Featuring
Daphne Higgins
C. Alexander Enhancement Services
Life evolves daily and with it comes changes in various arenas of an individual’s life. When these
changes occur, it can be the difference between personal success and failure. C. Alexander
Enhancement Services offers assistance that can help you to obtain, restructure, or advance in
your quest for success.
C. Alexander Enhancement Services can help create a positive outcome for you.
4. “Get Motivated 2015”
Strategic Planning for Small Businesses
Running a small business can be challenging.
However, there is hope.
Invest in a strategic planning process.
Improve your possibilities for long term success and eliminate some of
the day to day stress of running your business.
5. “Get Motivated 2015”
At the conclusion of this session you will be able to:
Differentiate between strategic planning and other types of planning
Explain the purpose and importance of strategic planning
List the typical steps in the strategic planning process
6. “Get Motivated 2015”
A strategic plan is a tool that can be used to provide long term clarity
and focus to your business.
It can enable you to take control of your business direction and
establish a workable framework for expanding your business while
streamlining business practices and boosting productivity
7. “Get Motivated 2015”
A good strategic plan helps businesses to define and implement a business strategy
that will achieve the business’s goals and objectives in the most effective and
efficient manner possible.
Creating a strategic plan involves establishing a strategy your business will follow
over a set period of time.
It can be specific to one area or generalized for the business as a whole. For
example, your plan may address only your marketing strategy.
8. “Get Motivated 2015”
A strategic plan is not a business plan! Business plans are typically used when
businesses are seeking investors or are trying to leverage their assets.
A business plan makes an argument for the viability, sustainability, profitability, and
financial need of your business.
A strategic plan establishes a long term direction for your business. A strategic plan
should establish goals and action plans for growing your business.
9. “Get Motivated 2015”
Some benefits of a strategic plan include:
Control costs
Increase profit margins
Facilitate growth
Monitor resources
Facilitate the formation of strategic alliances
Use as a basis of a business plan
10. “Get Motivated 2015”
A strategic planning session should include:
High level objectives (such as critical improvement areas)
Initiatives (action plans for achieving objectives)
11. “Get Motivated 2015”
Components of the Strategic Plan
Purpose, vision, or mission statement (this statement should sum up
the essence of what you are trying to achieve)
Goals or objectives( these are the ends to which your efforts are
aimed)
Strategies for reaching your goals (the steps you take to reach your
goals with built in check points and evaluations
12. “Get Motivated 2015”
Components of a Strategic Plan Cont.
Actions to implement strategies (this will include specific
measurable activities with accountabilities).
A monitoring plan (follow through and follow-up is imperative for a
successful strategic plan. This should include benchmarks, check
points, and milestones).
13. “Get Motivated 2015”
Strategic Planning Process Outline
Pre work
Situational analysis
Establish a clear and concise focus
Quantity positions
Success criteria
