1. Redesign:
UCSD Guardian
Group 4
Crystal Yan
Jamie Chung
Josef Goodyear
Kavitha Arumugam

3. Problem
● 10,000 Guardian
newspapers printed
every week
● Many of the newspapers
are unread

4. Research

5. Current Stands

6. User Feedback
● Location
● Style
● Format

7. Guardian Feedback
● Constraints
○ Cannot decrease production amount
○ No content and format change
● Open to redesigning stand and relocation
● Activities to raise awareness
○ Meet the Guardian
○ Journalism workshops

8. Distribution Data

9. Developing a Solution

10. Testing
● Testing location
○ In front of Pines dining hall
○ Amount dropped off: 100
○ Amount picked up: 0!
● Testing stand design
○ Replaced old stand in front of
AP&M
○ Amount dropped off: 100
○ Amount picked up: 20

11. Stand Design: Possible Solutions

12. Possible Solution Designs

13. Expected outcomes

14. Prototyping

15. Locations: The Spreadsheet
● Keep track of readership by location and
stand type
● Add new observations as they arise
● Develop goals based on those observations

16. The Spreadsheet
75-100%
50-74.9%
25-49.9%
0-24.9%

17. The Spreadsheet
3 Stands
5 Stands
22 Stands
4 Stands

18. Stand Design
Photo

19. Backboard
-Brand visibility
-Eyesight height, noticeable
Tilted Rack
-Easy accessibility
-Waist height, ergonomic
Shallow Rack
-Accessibility with more space
-Adverse usage prevention
Solid Base
-Adverse usage prevention
-Stand visibility with vivid color

20. Conclusion

21. Future Considerations
● Paper condition protection
○ Sun, wind, rain….
● Solutions to reduce expense
○ Altering material?
○ Control distribution system?
● Developing feedback systems
○ Keeping up with the readers
about paper distribution