We don't think you need a Killer App of Killer Hardware to be successful with AR today. Take the mobile app you already have today and explore where the good opportunities are for AR. Make it work and test it with your users.
3. Augmented Reality / Credentials
T R A N S F E R
K N O W L E D G E
C O N T E X T U A L
R E L E VA N C E
R E M O T E
E X P E R T I S E
R E D U C E D
C L A S S R O O M T I M E
E R R O R
R E D U C T I O N
I N C R E A S E D
S A F E T Y
4. 4
Augmented Reality is going to change
the way we use technology forever.
It is as big as the smartphone. It’s huge.
TIM C OO K
Apple CEO
The AR Cloud will be the single most
important software infrastructure in
computing, far more valuable than
Facebook’s social graph or Google’s
page rank index.
ORI INBAR
AWE CEO
Whoever wins the [AR] wars will control
a technology that transforms how
people interface with the digital and
physical worlds — far more than the
iPhone did a decade ago.
MICHA EL PORTER
Har vard Business School
Augmented Reality / Wild Eyed Visions
“ “ “
24. 24
PROTOTYPE
SPRINTS
At the end of this phase,
we'll have a prioritized
roadmap and a high-level
architecture. The
deliverables can range from
wireframes and prototypes
to flows and visual designs.
UNDERSTAND &
DEFINE
At the end of this phase,
we have a clear vision: a
view of the problems we
are trying to solve and the
general direction we are
taking to solve them.
USABILITY
VALIDATION
At the end of this phase,
you will receive a
detailed research
report. Get the scaffold
boards: it’s time to start
building the product.
HOW DO
WE DO IT?
P R O D U C T D E S I G N T R A C K
Roadmap To AR / User Validated Prototypes
28. BuildBuild
Grow
Explore
Digital Product / Life Cycle Stages
Explore
Solve a well-defined problem for a specific
audience with a well-designed solution,
finding a value proposition.
Build
Build, ship & iterate on a first version of the
product to find a product-market fit.
Grow
Scale the product to accelerate
sustainable growth.