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6 WAYS
TO MAKE
AUGMENTED REALITY
WORK.
Augmented
Reality
Augmented Reality / Credentials
T R A N S F E R
K N O W L E D G E
C O N T E X T U A L
R E L E VA N C E
R E M O T E
E X P E R T I S E
R E D U C E D
C L A S S R O O M T I M E
E R R O R
R E D U C T I O N
I N C R E A S E D
S A F E T Y
4
Augmented Reality is going to change
the way we use technology forever.
It is as big as the smartphone. It’s huge.
TIM C OO K
Apple CEO
The AR Cloud will be the single most
important software infrastructure in
computing, far more valuable than
Facebook’s social graph or Google’s
page rank index.
ORI INBAR
AWE CEO
Whoever wins the [AR] wars will control
a technology that transforms how
people interface with the digital and
physical worlds — far more than the
iPhone did a decade ago.
MICHA EL PORTER
Har vard Business School
Augmented Reality / Wild Eyed Visions
“ “ “
BUT LET’S KEEP SOME
HEALTHY SKEPTICISM.
THERE IS NO
KILLER APP.
THAT’S WHY…
WE BUILD
KILLER FEATURES!
YOUR CAMERA
IS THE NEW
SEARCH BAR
Ⓒ THE VERGE
YOUR CAMERA
IS THE NEW
MANUAL
TWITTER: @MORTENJUST
YOUR CAMERA
IS THE NEW
GPS
YOUR CAMERA
IS THE NEW
BROWSER
YOUR CAMERA
IS THE NEW
X-RAY
YOUR CAMERA
IS THE NEW
CONTROL
CENTER
HOW DO WE
DO IT?
24
PROTOTYPE
SPRINTS
At the end of this phase,
we'll have a prioritized
roadmap and a high-level
architecture. The
deliverables can range from
wireframes and prototypes
to flows and visual designs.
UNDERSTAND &
DEFINE
At the end of this phase,
we have a clear vision: a
view of the problems we
are trying to solve and the
general direction we are
taking to solve them.
USABILITY
VALIDATION
At the end of this phase,
you will receive a
detailed research
report. Get the scaffold
boards: it’s time to start
building the product.
HOW DO
WE DO IT?
P R O D U C T D E S I G N T R A C K
Roadmap To AR / User Validated Prototypes
ABOUT US
WE’RE A DIGITAL
PRODUCT STUDIO
BuildBuild
Grow
Explore
Digital Product / Life Cycle Stages
Explore
Solve a well-defined problem for a specific
audience with a well-designed solution,
finding a value proposition.
Build
Build, ship & iterate on a first version of the
product to find a product-market fit.
Grow
Scale the product to accelerate
sustainable growth.
OUR COMPTENCES
Mobile & Web
APIs & Cloud
Chat & Voice
AR & VR
Machine Learning & 

AI models
Blockchain
WHAT WOULD BE YOUR
FIRST PRIORITY?

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6 Ways To Make Augmented Reality Work

  • 1. 6 WAYS TO MAKE AUGMENTED REALITY WORK.
  • 3. Augmented Reality / Credentials T R A N S F E R K N O W L E D G E C O N T E X T U A L R E L E VA N C E R E M O T E E X P E R T I S E R E D U C E D C L A S S R O O M T I M E E R R O R R E D U C T I O N I N C R E A S E D S A F E T Y
  • 4. 4 Augmented Reality is going to change the way we use technology forever. It is as big as the smartphone. It’s huge. TIM C OO K Apple CEO The AR Cloud will be the single most important software infrastructure in computing, far more valuable than Facebook’s social graph or Google’s page rank index. ORI INBAR AWE CEO Whoever wins the [AR] wars will control a technology that transforms how people interface with the digital and physical worlds — far more than the iPhone did a decade ago. MICHA EL PORTER Har vard Business School Augmented Reality / Wild Eyed Visions “ “ “
  • 5. BUT LET’S KEEP SOME HEALTHY SKEPTICISM.
  • 9. YOUR CAMERA IS THE NEW SEARCH BAR
  • 11. YOUR CAMERA IS THE NEW MANUAL
  • 12.
  • 13.
  • 16.
  • 17. YOUR CAMERA IS THE NEW BROWSER
  • 18.
  • 19. YOUR CAMERA IS THE NEW X-RAY
  • 20.
  • 21. YOUR CAMERA IS THE NEW CONTROL CENTER
  • 22.
  • 24. 24 PROTOTYPE SPRINTS At the end of this phase, we'll have a prioritized roadmap and a high-level architecture. The deliverables can range from wireframes and prototypes to flows and visual designs. UNDERSTAND & DEFINE At the end of this phase, we have a clear vision: a view of the problems we are trying to solve and the general direction we are taking to solve them. USABILITY VALIDATION At the end of this phase, you will receive a detailed research report. Get the scaffold boards: it’s time to start building the product. HOW DO WE DO IT? P R O D U C T D E S I G N T R A C K Roadmap To AR / User Validated Prototypes
  • 26.
  • 28. BuildBuild Grow Explore Digital Product / Life Cycle Stages Explore Solve a well-defined problem for a specific audience with a well-designed solution, finding a value proposition. Build Build, ship & iterate on a first version of the product to find a product-market fit. Grow Scale the product to accelerate sustainable growth.
  • 30. Mobile & Web APIs & Cloud Chat & Voice AR & VR Machine Learning & 
 AI models Blockchain
  • 31. WHAT WOULD BE YOUR FIRST PRIORITY?