1. JORGE CASTRILLÒN VOELKL
Avenida el Campanario 98
Lomas del Campanario I Casa 30, Queretaro, Mexico
Mobile: +52 1 (442) 1204053 – Home: +52 (442) 6882086
castrillonvoelkl@gmail.com  voelkl2002@yahoo.com
OBJECTIVE
Leadership position in Sales & Marketing or Business Development.
PROFESSIONAL SUMMARY
Engineer with a Master’s Degree in Business Administration, with 19 years of experience at a sales
management level, business development, strategic planning, contract negotiation, profit & loss
responsibility, project management, public relations, leadership of top level teams, customer service
and process improvement. Ability to develop and implement plans to successfully accomplish
multiple objectives. Concrete business development and marketing experience achieved in
management positions in leading multinational companies in the crop protection, nutrition, food
ingredient and chemical industries in North America and Latin America. Easily adaptable to varied
environments and people. Mexican and Colombian Citizenship. Canadian Permanent Resident
Status. Open to relocate.
PROFESSIONAL HISTORY
KERRY MEXICO
Sales & Business Development Director Nutrition Latin America 2013 – To date
Responsibilities: Strategic Planning (Industry, Competitive, Business Model and Added Value
Analysis) Global & Strategic Accounts. Responsible for P&L, marketing, regulatory and customer
service. Internal training and strategy alignment. B2B with large, medium and small accounts. Cross
Functional responsibilities: Risk Management & Acquisitions. People Management: 3 Account
Managers (Mexico & Brazil). 10 Indirect reports. Direct report to Dairy & Culinary President.
Responsible for Latam Nutrition Initiative reporting to Beverage & Nutrition President.
 Developed strategy and implemented action plan for global & strategic accounts in Latam.
 Responsible for $18 Million USD in sales for FY 2014. Achieved Gross Margin Budget.
 Developed / Implemented strategy for Infant Milk formula, Beyond Infant and Sports Nutrition
for Latam. New Business pipeline of $15 Million USD.
 Developed Individual development plan for high potential sales team in Latam
 Responsible developing local footprint for the Nutrition BU in Latam: Comanufacturing and
acquisitions
GRIFFITH LABORATORIES CANADA 2008 – 2013
Sales & Business Development Director
Responsibilities: Strategic Planning (Industry, Competitive, Business Model and Added Value
Analysis) per region (Global). Responsible for P&L, marketing, regulatory and customer service.
Internal training and strategy alignment. B2B with large, medium and small accounts. Establish and
manage global distribution network. Cross Functional responsibilities: Procurement and
manufacturing. People Management: 2 Sales Managers (Colombia and Mexico). 6 Indirect reports.
Direct report to Griffith Laboratories President in Canada and indirect report to the company’s CFO.
 Designed and executed market exploration plan for Canada, The United States of America,
Brazil, Colombia, Argentina, Chile, Peru, Venezuela, Costa Rica, Panama, Honduras,
Guatemala and Mexico. Business opportunity detected of $40 Million USD.
 Created product sales and marketing package: Web site, Technical Sales presentations,
brochures and banners.

2.  Presented technology at scientific & technical events such as Tecno Carnicos (Colombia), Expo
Carnes (Mexico), AMI Listeria Workshops & AMI Expo, IFT (USA), IAFP (USA) and CMC
Conference (Canada).
 Provided internal communication and training related to the project through out all the Griffith
Laboratories subsidiaries globally.
 Developed Business Strategy & Business Plan for each potential market: Canada, USA,
Mexico, Costa Rica, Colombia, Brazil, Australia and China.
 Submitted support data and received product recognition by the Mexican Health Authorities
(March 2009). GRAS Notice 305 (USA), Use of Micocin® II Amendment (Colombia), Micocin®
II Approval (Canada). Submitted Approval Dossiers for China, Brazil and Peru.
 Achieved Sales of $290K USD in FY 2010, $357K USD in 2011, $530K in 2012 and Budget
sales of $1 Million in 2013. Projected revenues of $3.5 Million for FY 2015.
 Current project value in pipeline: $4.9 Million USD.
 Business presentations developed and done to company Board of Directors.
FIRMENICH SERVICIOS DE MÉXICO S.A. de C.V. 2004 - 2008
Global Key Account Manager
Responsibilities: Regional B2B-Key Account Management (CP Colgate), Strategic Planning, Sales
& Marketing, lead & manage support team allocated to the account. People Management: 5
Managers and 7 indirect reports. Direct report to the Account Director for Latin America.
 Responsible in Mexico of the fabric softener “Suavitel Blue” fragrance project which was won
and helped to increase sales from $36 Million USD to $58 Million USD in year 2007.
 Developed business strategies (2004-2008) for the following categories: fabric care (detergents
& fabric softeners), cleaners, hand dish wash, hair care (shampoo, conditioners and treatments)
and antiperspirants-deodorants achieving more than 100% of the sales objectives established.
 Exceeded sales budget for fiscal year 2005 by 20%; 36% in fiscal year 2006 and 32% in
fiscal year 2007.
 Developed, built and implemented the FIRSOUL program strategy in Mexico in which different
activities oriented to promote employee integration, respect and personal growth between
employees and there families were done. A bigger identification with the company and a higher
teamwork spirit were achieved.
 Together with the marketing creative studio team we developed different types of events
focused to the creation and development of new ideas, which allowed building new concepts
and business opportunities for home care and personal care products.
 Leaded the fabric softener fragrance technology project in Latin America.
 Exceeded expectations and received outstanding sales bonus award.
THE NUTRASWEET COMPANY MEXICO 2001 - 2004
Director Latin America North
Responsibilities: General Management, P&L, Sales & Marketing, strategic planning, project
management, public relations, leadership of local office team. Territory: Latin America North
(Andean Region, Central America, Caribbean and Mexico). B2B with large, medium and small
accounts. Establish and manage distribution network in Latin America North. People Management:
5 direct reports (office manager, sales manager, customer service representative, technical
manager and nutritionist coordinator). Position reported to the Latin America VP.
 Developed business strategies for the distributors in Mexico, Central America and the
Caribbean achieving a sales growth of 14% between 2001-2002 in the middle of a drastic
price erosion scenario.
 Leaded the team with clear strategies which helped to achieve a market share of 92% in year
2001 and 96% in year 2002 in Mexico.
 Participated in the development and implementation of the strategy that helped to decrease
prices in the region in a small proportion, compared with other areas world wide, after the
aspartame patent expired.

3.  Worked in building the information & presentation packages directed to support the safety of
aspartame to private and government associations, which helped to control different opinion
crisis caused by negative communication delivered by the media (radio, press, television) in all
the region.
 Participated in the development of strategies oriented to register, communicate, market and
distribute the high intensity sweetener “Neotame” in all the region, with this the first sales of the
product were done in year 2002.
Technical Sales Lead MONSANTO MÉXICO (Nutrition & Consumer División) 1998 - 2001
Local Market Supervisor, MONSANTO COLOMBIA (Crop Protection Division) 1996 – 1998
Technical Advisor J.A. Acebedo Asociados (Distributor Universal Flavors) 1994 – 1996
EDUCATION
Executive Master Degree in Business Administration, University of Texas at Austin, Mc
Combs School Of Business 2000 - 2002.
Bachelor’s Degree, Engineering in Agro-industrial Production, Universidad de la Sabana, Colombia
1990-1994
TRAINING
Insight Selling (The Challenger Sale) 2014
Leading From de Middle, Center of Creative Leadership 2013 (Eckerd College)
Large Key Account Management, Miller Heiman 1998
Strategic Planning, Miller Heiman 1997
Socratic Negotiation Skills, Institution, 1997
LANGUAGES
Bilingual English-Spanish
ADDITIONAL INFORMATION PROVIDED UPON REQUEST