My final version

1. Logo Development
By Jordan ruffin

2. Color pallete
Color
version of
body
Color
version
buttons
Black and white
versions:
Buttons
Black and white
version: body

3. Website purpose
● Showcase work
● Build and advertise brand
● Introduce principles
● Clients understand if they like my artistic development
● Advertise social media platforms

4. Fonts
Moonbright-titles
Helvetica Neue LT Pro- for descriptions and text

5. Logo References
https://logogeek.uk/logo-design/designed-by-women
https://www.pinterest.com.au/pin/426082814724347952

6. Website
www.behance.net
https://portfolio.adobe.com/

7. Business card
https://www.nationsphotolab.com/businesscards.aspx
https://www.creativefabrica.com/product/creative-business-cards/

8. Business Signature
https://www.etsy.com/sg-en/listing/597821575/premade-business-card-template-business

9. Business Email
Jordandeonruffin@gmail.com

10. Custom Business card

11. Social media
https://www.linkedin.com/in/jordan-ruffin-13255b192/
https://twitter.com/jbrand57565244

12. Business Documents

13. Me
● As a person, I’m an competitive person with a passion in gaming
● As a designer, I am a person that always sees something that can be improved upon, even if it gives
the illusion of perfection.
● My vision is to give the clients clarity that my effort toward their projects will be 100% and with
that percentage comes a lot of curious questions to make sure we are both on the same page.
● My clients experiences with me determined by my logo would be informatively stressful with all
the details I’ll ask for, but after the questioning, it should be smooth considering I’ll know exactly
what they are looking for. My colleague’s will experience me as more of a team player, helping as a
follower and a leader in our projects
● I want the emotion of my logo to give out a little big chunk about me (I love gaming) making me out
to look like not only a professional, but I’m also a person meaning that if they don’t really know
what they want in something, we can work off a few suggestions from a professional level, but also
keeping the client comfortable with my presence

14. Logo memes
● Controller to represent playfulness and 3 squares meaning fading playfulness for professionalism
● In other words, “There’s a time to play and there’s a time to work.”
● Color blue represents flexibility and understanding
● Color orange represents artistic and open to suggestions, while also open to sharing opinions
● Buttons represents interaction, meaning asking questions or answering concerns

15. Research
Each image has a unique idea behind it like firefox for example.
When you look at the logo, you can see the visual effects of the
Fire and the fox, representing a kind of “blaze of nature” type
Image. I picked this image because it was simple, descriptive just by the image alone, giving the viewer a
clear cut idea about not only the name, but what it could represent. It also gives a very comforting feeling
of warmth. Looking at it, you can see it kind of looks like fire, yet it would give off a warming and
welcoming feeling to it and thats the goal of the logo. To make everyone feel welcomed.

16. Sketch

17. Rough

18. Final Version

19. Merch