Slides from presentation delivered at the AdMonsters Tech Forum in March 2016.

1. Preventing Ad Tech Jenga:
How to Onboard New Partners

3. Integrating New Partners

4. Simpler Times Today
Ad Networks
Direct Sales
Headerbidders (w/ PMP)
Direct Sales
Standard Exchanges
Ad Networks
Standard Exchanges
+
-
-
-

5. Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting

6. Publisher References

7. Payment

8. Demand Sources
• Unique demand?
• % of unique demand?
• Biggest buyers?
• IBV buyers?

9. On-boarding Checklist
Partner
Quality
Technology
Performance
Reporting

10. Headerbidders
• Script?
• Wrappers?
• Timeout?

11. Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting

12. 2MBaverage webpage size1
Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.

13. File Size

14. Resources and File Size

15. Ad Quality

16. Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting

17. A/B Testing

18. A/B Testing

19. A/B Testing

20. A/B Testing

21. A/B Testing

22. Testing Considerations

23. Performance
Partner A
Partner A
Partner A
$1.00
$0.50
$0.75
Partner C
Partner B
Partner B
Partner C
Partner C
Partner B
Test #1 Test #2 Test #3

24. Performance
Partner A
Partner A
Partner A
$1.00
$0.50
$0.75
Partner C
Partner B
Partner B
Partner C
Partner C
Partner B
Test #1 Test #2 Test #3
IDENTICAL YIELD

25. Better Scenario

26. On-boarding Checklist
Partner
Quality
Technology
Performance
Reporting

27. Reporting
• API, email, scraping?
• Discrepancy
• Reconciliations

28. Questions?
jordan@pubnation.com
@jordanjwoods