The document outlines a campaign to create a casual news source about Samsung products through blogs, videos, and social media. It aims to build an active Samsung community of millions of regular users within 3 years at a cost of $1 million per year. Key goals are gaining 400,000 blog readers annually and driving discussions on social platforms like Facebook and Instagram.

2. • Power users
• Young adults
• Samsung fans
• Android fans
• All demographics
Who wants the next Big Thing?

3. What’s the Big Idea?
• To create a casual news
source, easy-to-read and
humorous
• To create buzz on the
internet about new Samsung
events, devices and software

4. What will the campaign do?
• Start Twitter Campaign
• Create a blog on new Samsung
Consumer electronics
• Make videos and Vlogs with
spokespersons

5. • Focus on widespread appeal
• Create viral buzz
• Give a more personal, grassroots
view of Samsung
We will aim to

6. Key Performance Indicators?
• Gaining at least 400,000 readers a year on
our blog
• Active discussions on Facebook posts,
Instagram photos etc.
• Build an active Samsung community on
internet that attracts millions of regular
users
• 3 years
• 3 step process

7. What will we use?
• Wordpress Blog with a light
and humorous tone
• Instagram, to be popular
with the younger
generation
• Adwords, to promote the
blog, retailers and products

8. How much will this cost?
• $1,000 a day on Adwords for
500,000+ views
• People to run social media accounts
• Research, writers for blogs
• All told, around $1 million a year
• Target presence on internet time: 3
years

9. Click picture!

10. Summary
• Create humorous blogs
• Trigger activity on social
media
• Work toward making
active Samsung
community
• Three year project
• $1 million a year