2. CEO CLUB - Creating Entrepreneurial Opportunities
Introduction
The CEO Club began as a club, among many, of the Faculty of Economics at Nova. Being a club
was not enough for its ambitions and quickly the idea of turning the club in the Association came
up.
Today, officially, the Club is registered as Associação Ready to Win, a nonprofit organization which
aims to: promote and foster national entrepreneurship. This entity aims to not only promote the
creation of start-ups, but also offer entrepreneurs the means to overcome some obstacles in the
early stages of their business by creating strategic partnerships that will allow the leveraging of
projects.
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3. CEO CLUB
Three main pillars of the Club:
Fostering Entrepreneurship
Events, Conferences, Workshops...
Identify Opportunities and Entrepreneurs
Not only identify good ideas, but also the people behind them!
Make Things Happen!
Creation of Strategic Partnerships in order to create resources
to support initiatives, ideas, projects, to help overcome the
various obstacles that arise in entrepreneur’s life.
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5. CEO Intervention
About 30% of businesses do not survive at the end of 1st year
"(...) More than 70% of the companies survives and remains on the market, (...). The first to the
second year, the survival rate of all firms decreases considerably (19%) whereas, the second to the
third year, this decrease is significantly attenuated (6.7%), demonstrating that it is in the first two
years of activity that companies face major challenges and obstacles that may restrict their stay in
the market. “
Source:
Instituto Nacional de Estatística
Demografia das Empresas 2004 - 2007
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6. CEO’s range of intervention
Main obstacles identified by entrepreneurs: Other obstacles:
1. Bureaucracy * • Family Support
2. Get adequate staff • Be isolated as an entrepreneur *
3. Obtain payment of outstanding invoices
• Use IT effectively
4. Obtain financing *
• Find suppliers *
5. Establish contacts with clients
• Finding suitable facilities *
* categories where CEO CLUB can intervene • Pricing products / services *
Source:
Instituto Nacional de Estatística - Outubro 2005 - Março 2006
Análise de Factores de Sucesso das Iniciativas Empresariais
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7. Plan B
When people are looking for a job search, usually the first choice of almost everybody is the
application for a company, or looking for an easy job.
We want to show the alternative! We want to show that there is an option b!
Once is not enough to promote and encourage, we need to have the necessary tools to be able
to help and monitor new projects, startups, entrepreneurs. To accomplish this end we will seek
various types of partnerships in different categories such as:
Legal | Lawyers, etc..
Management and Marketing | Consulting, Accounting, HR, Design, etc..
Technical | Software, Web, Programming, IT, etc..
Financial | Banks, Investors, Business Angels, etc..
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8. CEO CLUB @ JN
“Creating Entrepreneurial Opportunities - Um Clube de Combate
Mais fãs, mais eventos e mais ideias de negócio. O CEO,
um clube de jovens estudantes, quer ser sinónimo de
confiança e de credibilidade no empreendedorismo
português. A corrida já começou.”
Source:
Jornal de Negócios - Março 2011
http://www.jornaldenegocios.pt/home.php?template=SHOWNEWS_V2&id=473993
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9. Target
WANTED
Age: 18 - 30 | Gender: M / F
Education: mostly master students, but not exclusively
Profile: essentially looking for people who are motivated,
dedicated and committed and some essential features
of a true entrepreneur: autonomy | initiative | vision.
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11. CEO CLUB - FRANCHISING
CEO CLUB
FINANCIALS STRATEGY
LEVEL Ø LEVEL I LEVEL II
PEOPLE
PROJECT ACADEMIC MARKETING &
MANAGEMENT RELATIONS COMMUNICATION
LEVEL III LEVEL IV LEVEL V
PARTNERSHIPS & PUBLIC
RESEARCH PROMOTION
SPONSORSHIP RELATIONS
AWARENESS STRATEGIC SPONSORSHIP
PARTNERSHIPS PARTNERSHIPS MANAGEMENT
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12. CEO CLUB - STATUS | Minimum Requirements
LEVEL Ø LEVEL I
• Seed stage: Creation of the club and team • Startup stage: Programming initial activities
• Understanding of CEO’s Mission and Values • Consolidation and organization of the team
Minimum requirements: Minimum requirements:
• One Responsible for CEO CLUB’s new unit • Level Ø Minimum requirements
• First meetings scheduled • Team: minimum 4 people
• Awareness and recognition of the Entity concerned • Frequent and regular communication between
members - mails, meetings, skype, etc..
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13. CEO CLUB - STATUS | Access & Rights
LEVEL I LEVEL II
• DropBox access • LEVEL I Acessos & Rights
• Folder with CEO rules, departments, rights and duties, • ...
examples of documents, etc.. • ...
• Unit own e-mail: unit@ceoclub.pt • Working Capital: Up to € 250
• Working Capital: Up to € 100
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14. CEO CLUB – EVENTS, INITIATIVES, ETC
LOCAL GLOBAL
• Initiaitives that concerns only the unit environment • Initiatives with general interest
• Local target • Global Target
• Local communication • Global Communication
• Grow unit • Grow Network
Involves only one or few CEO Unit Involves Associação Ready to Win and all CEO Club Units
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