2. “Not All Networking Is Equal”
Theme
- Networking is a frequently awkward and difficult
process that all ad students must participate in.
Many events promise networking opportunities,
but none are as intimate and personal as the
Advertising Symposium.
- Ad Club hosts weekly guest lectures. We must
dissolve the notion that Symposium is simply
another learning experience.
3. Look and Feel
- Our target is limited to students within the J-
School, meaning we could (and should) be very
insular with our copy. Stories should be
significantly more engaging to ad students than
their average UNC colleague.
- Keep designs bright and eye-catching to stick
out from typical Carroll Hall fare.
6. Social Media
- Entertain students while gently reminding them
of sign-up date and other information.
7. Event Program
- Included:
- 8 speaker bios creatively introducing our guests
- Entertaining welcome and thank you paragraphs
- Design elements to match look and feel of previous
materials
- Example bio:
8. Results
- Registration for Symposium filled up within 48
hours of opening, a full four days quicker than the
previous year
- 48 college students attended a 9:00 AM
meeting on a Friday (an impossible to overstate
acheivement)
- Multiple mentions of the strength of the
campaign from J-School professors and students
alike.
