This document provides guidelines for Real Life forms created using either Formstack or Church Community Builder (CCB). Formstack should be used for internal forms while CCB is for external forms. The "Real Life" template must be used in Formstack. CCB forms can take 3 weeks to create so planning ahead is important. Print forms must be made by the Communications Team. Payments on forms require coordinating with Finance. General design rules specify using approved colors and fonts, limiting header text, and not adding unapproved images. Assistance is available from listed Communications staff.

1. FORM
STANDARDS
what’s the BIG DEAL?
Imagine yourself as a new real lifer.
You venture online to sign up for
Discover Real Life only to find 7
different forms. None of them have
the same header or questions, and
you don’t recognize if you’re signing
up for the Clermont campus or the
Altamonte campus. How confident do
you feel that your answers will go to
the right person or that you’re signed
up for the right class? Think about it.
The more we grow, the more
important form consistency becomes
externally and internally. Externally,
our forms provide a way for people to
Connect with our church and
ministries, and connection is the first
step in our pathway to changed lives.
When you put it in that context, our
weak presentation could hinder the
progress of changed lives. That
should change the way you think
about forms. Internally, forms serve
as a means of communication.
Maintaining a consistent look and
feel is not only professional, but it
shows our integrity to the cause of
changed lives.
Every form has a feeling associated
with it. Whenever you see a new
patient registration form, how do
you feel? Stressed? Overwhelmed?
You’re defintely not glad. That’s the
feeling associated with the form.
We’re not saying you can make
someone love filling out a form, but
we are saying it makes you feel a
certain way. That’s the user
experience; and that’s what we’re
trying to protect.
This document provides guidelines
for the visual and verbal
articulation of Real Life forms, as
directed by our Communications
Team. This piece is to serve as a
quick guide to make sure any forms
you are putting together adhere to
the same standards that our
designers created.
If you need ANY assistance at all,
please use the contact information
at the very end of this guide.

2. Which form Providers do we use?
Real Life uses two form providers: CCB and Formstack. Forms are to be created solely in these two outlets by a form
adminstrator using the templates the Real Life Communications Team has provided. We do not use Wufoo, Google
Forms, or other third party providers. In Formstack, we have full customization capabilities, while with other third
party form providers we do not. Lastly, Formstack meets the requirements of mobile-friendly forms while other third
party form providers do not. In the event that Real Life’s two form providers do not meet your needs, you must
recieve approval from the Director of Marketing to proceed with third party form providers.
Use Formstack for Internal Forms
Use CCB for External Forms
Formstack forms
Formstack forms are primarily used for internal communication. The Communications Team has created the template,
“Real Life” located in the Formstack Template section. This is the only approved template when using Formstack. Use
this one! Form colors and fonts are preset for your convience and should not be altered. The links to these forms
should directly send the user to the Formstack page. If embedded into a website, the form border should be removed
to make it feel naturally attached to the page. The beauty of Formstack is that all fields can be automatically
connected and exported to a google spreadsheet. Training to use Formstack can be provided upon request.
Always use the “Real Life” template located in the template section
Connect to a Google spreadsheet if needed
Use for all internal forms
Remove border when embedded into a website
CCB Forms
CCB forms are used for external communication only. Why? All CCB forms are viewable to the public, and we want to
control what the public sees and doesn’t see. Secondly, we don’t want to overwhelm their form list by having
hundreds of forms to choose from. Each user’s form lists should become the go-to-place for forms. Lastly, by using
Church Community Builder forms, Real Life will be able to associate all form submissions with the user’s account. In
short, we’ll have a record of every form entry. CCB forms are to be mainted by Church Community Builder Director
and can take up to 3 weeks to create as part of the Real Life Communication Team’s 10 week Project Timeline.
Plan ahead, it can take up to 3 weeks for your CCB form to be created
Use for all external forms
You may be asked to join a Process meeting to set up the CCB Process
Print Forms
All print forms should be made by the Real Life Communications Team. No exceptions, unless approved by the
Director of Branding. Print forms are asked to be scheduled a minimum of five weeks out.
Form Payments
Both of our form providers allow you to take payments. Occasionally, you may need to take form payments. This
process is a little more tedious than normal. Each form needs an associated account code that can take our Finance
Team up to one week to create for you. If you require form payments, you must coordinate with the Director of CCB
and the Real Life Finance Team to insure form payments are set up properly.

3. general design ruleswhat not to do in A Form
NO unapproved colors!
NO Pictures! Keep a form, a form.
Don’t add a lot of header text. No more than 100 words.
Headers
When creating a header, remember simple is always better. What’s the minimum you can get away with and say
everything you need to say? Read, reread, then proofread. Then take words out. People don’t have time to read your
three paragraph introduction. We recommend header text less than 20 words. Zero is best. If you don’t need header
text, don’t add it. Some forms are self explanatory. Lastly, do no add header images unless they are approved by the
Director of Branding.
Attachements
Occassionaly, you may need to ask for an attachment, like an image or resume. Keep in mind the maximum file
upload size and the limitations of the form.
NEED HELP?
The Communications Team is here to help! Asking questions is never a bother. We would rather help you up-front
with a project than to help you salvage something that’s too late in the process for us to do well.
QUESTIONS?
COMMUNICATIONS DIRECTOR | Sally Whitemore
BRANDING DIRECTOR | Crystal Hutcheson
MARKETING DIRECTOR | Jonathan Pollock
staff.real.life
Fill out a ‘communications brief’ to request new forms
Find approved logos and photos you can use
Download templates
Download official fonts