Brighton SEO presentation September 2017

1. Jonathan Pascoe
ITN Productions
Head of Short Form Content
@jpascoe
http://www.slideshare.net/JonathanPascoe4

2. What
Short Form Content
means to
ITN Productions
@jpascoe #brightonSEO

3. Content for Broadcasters, Publishers and Brands
@jpascoe #brightonSEO

4. Great Storytelling
At the heart of all that we do
@jpascoe #brightonSEO

5. FYI Daily for ITV2/3/4
Celebrity content for
various audiences.
@jpascoe #brightonSEO

6. The Show for Matalan
Innovative branded content
@jpascoe #brightonSEO

7. Sport for Refugees
Documentary for new platforms
@jpascoe #brightonSEO

8. Premier League
Primary Stars
CSR content series
@jpascoe #brightonSEO

9. What is great storytelling?
@jpascoe #brightonSEO

10. What is great storytelling?
@jpascoe #brightonSEO
What’s the story?

11. What is great storytelling?
@jpascoe #brightonSEO
What’s the story?
Who’s it about?

12. What is great storytelling?
@jpascoe #brightonSEO
What’s the story?
Who’s it about?
What’s the platform?

13. What is great storytelling?
@jpascoe #brightonSEO
What’s the story?
Who’s it about?
What’s the platform?
Who’s the audience?

14. @jpascoe #brightonSEO
When producing short form video content, ask loads
of questions to work out what you really want to do.
Then get to the point.