Innovative personal data account technology and the Hub of All Things ecosystem. For more information go to www.hubofallthings.com

1. Introducing the Hub-of-All-Things
(HAT) and the HAT Ecosystem

2. The HAT
microserver is an
individual person’s
own database
wrapped with
microservices
Your Data

3. These microservices
are little pieces of
computer code that the
person controls. The
code give permissions
and instructions for
giving data and
accepting new data
Your Data
GET DATA
GIVE DATA
WRITE DATA
People who have a
HAT are HAT
owners. They own
the rights to the data
in the HAT
microserver
database and control
the microservices

4. A HAT owner can execute the
code with a touch of a button
on the HAT app, a special type
of app that allows the HAT
owner to operate the
microservices in the HAT
through “APIs”
Your HAT App Your Data
WRITE DATA
GIVE DATA
GET DATA

5. HAT owners can bring the data
they have on the Internet into
their HATs with Data Plugs. Plugs
are third party services that help
HAT owners grab a copy of their
data from other companies and
push it into their HATs. Data plugs
do not ever see or hold HAT data.
Your HAT App Your Data
DATA PLUGS
G
ET
DATA
Plugs
Social,
Calendar,
Payments,
Photos, Health
data
Data comes into HATs
unencumbered, as subject
access request. The data in
HAT is legally no longer
source (e.g. Facebook) data,
but HAT data.

6. Your HAT App
Third-party
App
Third-party
App
Your Data
Since it is the individual that
control their HAT, it means the
HAT microserver can act like a
universal user account, or a
private data account for apps, but
with the individual in control. Data
is given from the HAT through a
data debit.
GIVE DATA
Apps
Data Debits

7. Third-party
App
Third-party
App
Third-party
App
Previously, individuals interact with apps directly
and give their data away each time. Although
they get a good service in return, they do not get
to keep their data and so they cannot re-use or
re-share with other apps.
Instead, the apps acquire the data from others and
share amongst themselves, with their consent
The acquiring model
Every app acquiring
personal data

8. With a HAT micro server, HAT
owners get to keep the data
and can re-use and re-share
the data with other apps
Third-party
App
Third-party
App
Third-party
App
Since the HAT is API-based, corporations can build in the
ability for the individual to operate the microservices in the
HAT within their own app to inquire data, with permission, as
and when needed, without having to store the data
The inquiring model
Every app inquiring
personal data

9. Businesses like this because they can ask the individual, their
own customers, for more data instead of asking third parties. All
they have to do is give their customers a HAT
Third-party
App
Third-party
App
Third-party
App
On the HAT, the individual is the data controller and the data processor. There is no third party
involved in the relationship between the app and the user. The HAT is an infrastructure for
apps and websites, to have a direct relationship with their users

10. The Smart HAT Engine
can take on new AI
tools like algorithms,
analytics and bots into
the HAT. These tools
have been pre-trained,
and do not take any
data out of the HAT.
WRITE DATA
Algorithms / Analytic Tools
Tools
The HAT
Microserver is
also equipped
with a Smart HAT
Engine

11. These tools, once installed into the Smart HAT engine,
analyses HAT data and create insights and new data that
only goes back into the HAT.
Tools make the HAT smarter
Your Data

12. The HAT owner can share the new data with
other apps the normal way like all other
HAT data (through a data debit)
Your Data
Third-party
App
Third-party
App
Third-party
App
GIVE DATA
WRITE DATA
Data Debits

13. Your Data
The HAT owner can also view the new data generated by SHE in their
HAT app to give them more insights into their digital life, health and
activities
WRITE DATA

14. HATs are disruptive because companies (and everyone, really) need machine learning, predictive
analytics, and personalisation (i.e. AI) if they want to compete.
Third-party
App
Third-party
App
Third-party
App
Ai Corporations
The traditional AI model takes app data some place else. It is analysed and the intelligence it creates stay with
the company that analysed it. E.g. Alexa or Watson or Google. So if anyone else wants that intelligence, they
would have to go and ask these companies or create it themselves.
Traditional Model

15. With HATs, instead of getting AI from large tech companies, they can get it from their own
customers, if they give them a HAT.
Third-party
App
Third-party
App
Third-party
App
Tools
Data Scientists that install their tools into HATs get rewarded with
royalties when an app uses the data or insight generated
Apps

16. Algorithms / Analytics
Third-party
App
Third-party
App
GET DATA
GIVE DATA
WRITE DATA
Tools
Plugs
Apps
Over time, more plugs
and apps give more data
that will fuel more tools
that would will create
more data that will fuel
more apps!

17. Algorithms / Analytics
Third-party
App
Third-party
App
GET DATA
GIVE DATA
WRITE DATA
Tools
Plugs
Apps
The HAT becomes more intelligent, the HAT
data become more precious, and the individual
become more valuable!
A WIN-WIN SOLUTION FOR ALL - THAT’S HOW WE
CHANGE THE INTERNET
Apps from
organisations
get better too,
without being
creepy
Our best data
scientists get rewards!
Check out our
video!
https://youtu.be/aZBLTxS-RQc

18. If you are an individual: try the HAT app and see the TOOLS, APPS and PLUGS
and the Feed of your Digital Life
https://hatdex.org/hatstore

19. If you are a website or
application : you can
give your customers a
HAT and ask for more
data to personalise
your website with a
single sign on, and
without the risk of
holding personal
data. Find out more at
https://HATDeX.org

20. HATDeX is the commercial organisation that built
services around the open sourced HAT so that
organisations can issue HATs to their customers and
the data that individuals own can be moved around
and ‘spent’ on personalisation, recommendations
and insights.
HAT Microservers commercial deployment is on
HATDeX platform infrastructure

21. The HAT Community
Foundation governs the
whole ecosystem - the
certification of tools,
apps and plugs, legal
terms and conditions
and regulating good
behaviour on the
technology platform
The HAT Accelerator catalyses new apps,
tools and plugs through entrepreneurship
and partnership programmes
HATLAB is the innovation space and the centre for
research, education and policy for HATs and the
personal data economy
HATDeX
platform
infrastructure
https://hat-lab.org
https://hataccelerator.org
https://HATDeX.org
https://hatcommunity.org

22. 2013 Q2
HAT
£1.1M
• University of Warwick
• University of Cambridge
• University of Surrey
• University of Edinburgh
• University of W. England
• University of Nottingham
2014 Q3
HARRIET
£486k
• Warwick
HAT Living Labs
£1.2M
• Warwick
• Surrey
• Cambridge
• UWE
2016 Q2
COMEHERE
£420k
• Surrey
2017 Q3
ACCEPT
£1.08M
• Kent
• Surrey
• Warwick
2017 Q4
DROPS
£1.25M
• Warwick
• Surrey
• UWE
2018 Q2
FOOD
£1.1M
• Surrey
ASNNet+
£1.08M
• Surrey
DEAS
£1.2M
• Surrey
2018 Q3
HATDeX pre-seed
£300k
HATDeX community
£120k
HATDeX
seed
£150k
HAT Accelerator
Formalised
PriVelt
£1.2M
• Kent
HAT Community
Foundation &
HATDeX formed
£20k (founders)
HATLAB
formalised
The HAT was first created from an RCUK grant in 2013 with Professor Irene Ng as the lead. Since then, more than £10m grant
funding have been awarded to continue the research, as well as private investments into HATDeX for the commercial operation

23. The Innovation Space
https://hat-lab.org
Live, Commercial space
https://hatdex.org
MVPs, Pilots and Experiments
with Partners
Live Apps, tools and
plugs