1. Tyler Cornell: President and CEO
1721 N O Street, Lake Worth, Florida, 33460
Tel: (216) 30-SOBER
Email: info@toccalife.com Web: http://toccalife.com
The Other Cancer Called Addiction

2. THIS DOCUMENT CONTAINS PROJECTIONS OF
FUTURE OPERATING RESULTS OF TOCCA.
ALL FINANCIAL PROJECTIONS AND OTHER STATEMENTS
CONCERNING ANTICIPATED REVENUE, FUTURE FINANCIAL
RESULTS AND ANY OTHER STATEMENTS THAT ARE NOT
STATEMENTS OF HISTORICAL FACT ARE, OR MAY BE
DEEMED TO BE, FORWARD-LOOKING STATEMENTS.
FORWARD-LOOKING STATEMENTS INVOLVE A VARIETY OF ASSUMPTIONS, ESTIMATES,
RISKS AND UNCERTAINTIES THAT COULD RESULT IN ACTUAL EVENTS BEING
MATERIALLY DIFFERENT FROM THOSE DESCRIBED IN THE FORWARD-LOOKING
STATEMENTS.
ACCORDINGLY, INVESTORS SHOULD NOT RELY ON PROJECTIONS
AND OTHER FORWARD-LOOKING STATEMENTS IN MAKING AN INVESTMENT DECISION.

3. TOCCA LIFE Coaching, Inc.
Sober living facilities near the Delray Beach community, the ‘Rehabilitation Capital of
America’ according to the New York Times
 Offers a desirable location for customers throughout the country
 Expansion protected by federal laws that supersede local, country and state zoning
requirement via Americans with Disability Act and the Fair Housing Act
 Utilize the benefits of a public vehicle by acquiring existing businesses and
partnering with property investors
 Rapid Expansion via conventional investor mortgage derivative and direct marketing

4. Industry
 Large societal costs, about $200 billion per year, from illegal drugs, alcohol and
tobacco impact every major developed country
 Many Americans have a serious attachment to one or more of the three substances
 About 56% of the illegal drug use is related to crimes, while only 8.7% accounts for
health costs
 Final averaged scores ranking alcohol and tobacco numbers as 3 and 10,
respectively on the scale of the most harmful drugs, measured in three dimensions:
physical harm, dependence and social harms
-
0.50
1.00
1.50
2.00
2.50
3.00 MEAN HARM SCORES
FOR 20 SUBSTANCES

5.  Out of the total 24.6 million illicit drug users, 8.8% is 12 to 17 years adolescents and
21.5% is 18 to 25 year old users
 68.9% of illicit drug users were employed either full time or part time
 About 9.9 million persons reported driving under the influence of illicit drugs during
the past year, with young adults between the ages of 18 and 25 being the largest group
of offenders
Illicit Drug Users
19,800,000
1,500,000
681,000
1,300,000
615,000
595,000
1,909,000
2013 Illicit Drug Users by Category
marijuana
cocaine
heroin
hallucinogens
psychotherapeutic drugs
methamphetamines
other drugs
Source: US Dept of Health & Human Services, Substance Abuse and Mental Health Administration

6. Over 23 million people are abusing substances currently and over 100 million people are
directly affected; however, according to Dr. McLelan, former Deputy Director of the White
House Office of National Drug Control Policy,
Market
Currently, just 2.3 million Americans receive any type of substance abuse
treatment, which is less than one percent of the total population
of people who are affected by the most serious of the
substance use disorders—addiction.
 TOCCA Life offers a unique “oasis” of sobriety, within an increasing drug epidemic
and has the support of licensed treatment facilities in Palm Beach County
 The existing 300 known homes and smaller apartment type complexes are not
utilizing the growth potential simply waiting to be welcomed!

7.  TOCCA Life will offer a Structured Housing based off of 12 Steps and 12 Traditions of
Alcoholics Anonymous within a safe, sober and accountable environment
 The facilities will be located within 2 miles of accessible meeting places, unskilled
labor employment opportunities and recreational areas
 Clinical Laboratory Toxicology Testing will be conducted as prescribed but randomly
Thereafter, the program will increase the supervision to include:
Services
Exercise Program Exercise program is vital and virtually never
offered by the competition. It offers a better
physical health, self-esteem, fun, participation
and competition. Further, it stimulates natural
endorphins that ‘burnout’ the clients’ desire to
abuse.
Employment Placement
Help clients to rekindle a stable
lifestyle. With job placement we
increase the client retention, lower
client turnover and optimize the
client success rate.
Community Service
Community Involvement increases the clients’
opportunities, participation and accountability
within the community, promotes the program and
most importantly raises the clients' self esteem
while lowering their desire to abuse substances.
Employment Overviews
Help addicts understand the world of
opportunity waiting for them after
finishing the TOCCA Program via
volunteer presentations high-lighting
“fun” work.

8.  Sales Tactics: focus on targeting tenants referred by treatment centers to gain momentum
in the industry. By using tenant success stories, and garnering support from key opinion
leaders in the industry, the company will build brand awareness.
 Advertising: strategically invest in multimedia marketing that promotes our brand and
brings a direct return on investment. Successful mediums will be acquired.
 Targeted Online Marketing: select niche and targeted websites, such as local health
community sites, for our online partners.
 Database Marketing: conduct targeted e-Blasts to inform existing and potential customers
of new product releases or enhancements, and special promotions.
 Social Media: Facebook and Twitter will be used to increase brand awareness and build
support within the community
 Website: a new video platform website will roll out called TOCCABOUTIT.com, and will
drive awareness and interaction to our cause, while helping our client base engage with
others. TOCCABOUTIT.com and our network of sites will enlist clients, therapists, business
professionals and celebrities into a community awareness campaign called Help or Share.
 Strategic partnerships will be formed through tradeshow attendance and networking efforts
Sales & Marketing Strategy

9. Milestones:
1. First Facility Opening
2. Public Vehicle Structure & Contracts
3. Clinical laboratory goes live
4. Open additional facilities
5. Community Awareness Campaign
6. Facility Expansion
 Completion of set of facilities and
laboratories; expand number of facilities to
7 by the end of 2015 and 240 by the end of
2019
 Create brand awareness though community
outreach programs such as our Big Brother
Program, TOCCA Foundation, Magazine, and
website
 Launch advertising campaign though print,
online, targeted marketing and social
media marketing
Growth Strategy

10. Competition
American Addiction Centers
With just 6 locations nationwide and $116 million in
revenues for the year ended March 31, 2014, AAC had a
successful $75 million IPO in July 2014
Richard J. Caron Foundation
With total revenues of $74 million in 2011 and total
expenses of $72.8 million, the Caron Treatment Centers
are a non-profit organization with annual working
budget of over $38 million.
Our competitive edge is the support, accountability, safety and referrals inherent of
TOCCA Life. The standard of living arrangements and the rewarding challenges
undertaken will spawn an attraction to TOCCA Life similar to how the AA Program
has expanded to have a worldwide membership in the hundreds of millions.
Expanding upon this concept with testimonials and sponsoring community events will
connect our Company to the community, branding our name as the helpful neighbor.

11. Competitive Edge
 One of the only, if not the only, physically traded Sober Living Facility ensuring client
safety and fiscal accountability
 The curriculum, accountability, safety and referrals inherent of TOCCA Life
 The standard of living arrangements and the rewarding challenges undertaken will spawn
an attraction to TOCCA Life similar to how the AA Program has expanded to have a
worldwide membership in the hundreds of millions
 Expanding upon this concept with testimonials and sponsoring community events will
connect our Company to the community, branding our name as the helpful neighbor.

12. Team
Tyler Cornell
President & CEO
Has held numerous executive roles in a variety of
industries utilizing his unique skill sets and management
style that has been proven effective. As one of 3
creators of the first 95% No Income, No Asset, No Closing
Cost mortgage programs, his concept became quite
popular throughout the US on the retail and wholesale
levels. Simultaneously, his concept of ‘franchising’
mortgage banks or ‘net branching’ was launched
successfully across the country.
Steven Sherlip
VP of Marketing
A veteran of media, Steve began his career as
Manager Client Services for Independent
Television Network. He has held position with
Bohbot Communication, Toys R Us and Disney
owned ESPN. Throughout his career he has
demonstrated the ability to relate and consult
businesses about their total strategy.
Robert Duncan
Advisor
A leading international entrepreneur for nearly 30
years. His extensive experience lies in DNA testing,
drug and alcohol testing, and testing for toxic
substances, chemicals, medicines, and abused
substances for civil, criminal, domestic, DSS, and
federal cases.
Dan Jenkins
Advisor
A managing partner and the primary therapist
at Empathic Recovery in West Palm Beach,
Florida. He was a Founder and Director of
Foundations Sober Living, a 20 bed
Transitional Living facility where he tracked
all clients, developed, trained, and directed
Resident Managers.

14. Financial Summary
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues $2,297,000 $9,269,000 $35,354,000 $87,019,000 $144,581,000
Cost of Goods
Sold
1,272,000 3,111,000 11,748,000 28,087,000 41,316,000
Gross Profit 1,025,000 6,158,000 23,606,000 58,932,000 103,265,000
Selling Expenses 515,000 923,000 2,342,000 5,752,000 12,861,000
General & Admin
Expenses
1,275,000 2,396,000 5,994,000 31,972,000 45,150,000
Net Income
(EBITDA)
$(765,000) $2,839,000 $15,270,000 $21,208,000 $45,254,000

15. Financing Timeline
Raised to date: $
Capital Needs: $3 million
$1,050,000: rollout full-scale marketing campaign
$950,000: to secure additional facilities
$240,000: for lab equipment rental
$760,000: for working capital
Y1 Y2 Y3 Y4 Y5
EXIT
Open 7 facilities
105 facilities and 4 labs
240 facilities and 12 labs

16. Exit Strategy
 Forecasts are attainable from the Florida market alone
 We have recently been invited by the CEO of one of the largest privately
owned, national laboratories in the country, to utilize his nationwide contacts,
compliance consultants and network of non-profit sober living organizations to
increase our expansion rate. He has also offered to entertain any and all joint
ventures including cash investment and use of his national sales force that work
directly with sober living facilities and can identify qualified takeover
candidates.
Recent Deals:
 Recovery Centers of America received $200 million in investment in Oct 2014
 Elements Behavioral Health acquired COPAC in 2014
 CRC Health Group acquired Habit OPCO in 2013

17. The Other Cancer Called Addiction
Tyler Cornell: President and CEO
1721 N O Street, Lake Worth, Florida, 33460
Tel: (216) 30-SOBER
Email: info@toccalife.com Web: http://toccalife.com