In this course you understand the basics of semiotics, how it relates to cultural intelligence and how to improve your emotional intelligence through understanding signs and signals.

1. Semiotics
Jonathan Bowman
8/29/18
Version number 1.0.0

2. Date Version Author Change Details
8/29/18 1.0.0. JB Created Created
Change Log
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3. OVERVIEW
Overview
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4. Overview
Today’s course will cover the following:
Defining Semiotics
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5. DEFINING SEMIOTICS
Defining Semiotics
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6. What is semiotics?
Semiotics, the study of signs and sign-using behavior.
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7. What is a sign?
A sign is anything that represents or indicates an object.
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8. Example 1
Visual or pictorial signs are the most commonly associated with semiotics.
!8Sign Object

9. Example 2
This is an example of sign observed through touch.
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10. Example 3
This is an example of sign observed through sound.
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11. There are three categories of signs
1. Icon
2. Index
3. Symbol
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12. Icon
An icon directly resembles the object.
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13. Icon examples
Here are some examples.
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14. Icon examples
Here are some examples.
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15. Index
An idea has an implied association with the object.
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Crystal Ball
Mysterious Costume
Being ripped off
Clipboard
Knock on my door
Sales pitch
Logic tells me that I’ll be
Logic tells me that I’ll be given a

16. Symbol
Not inherently connected to the object. They are instead a matter of convention within a society.
Symbols must be taught.
Words a symbols… how?
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™
¶
@
#
$
%
&

17. Controversial Sign
Hamburger button
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Why does this work today?

18. Polymorphic Semiotics
What was a floppy disk 20 years ago, vs. what it is today?
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19. Polymorphic Semiotics
What was a floppy disk 20 years ago, vs. what it is today?
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Index Symbol

20. Where do emojis fit into all of this?
Yay!Emojis!
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Shigetaka Kurita

21. Where do emojis fit into all of this?
Yay!Emojis!
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Shigetaka Kurita
Limited messages to 250 characters
1998
25-year-old
mobile phone carrier NTT DoCoMo
created the first set of 176 in one month

23. Where do emojis fit into all of this?
Semiotics, the study of signs and sign-using behavior.
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24. What is Cultural intelligence?
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25. How can cultural intelligence help with semiotics?
What can you think about next time when you’re working with different cultures?
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26. Studying Signs?
Why would you study signs?
How do you study signs?
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31. Why is it important?
How humans and other organisms derive meaning from the world around them.
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32. The end
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