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Guardian Masterclass: The Business of Moving

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Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. Few people are naturals, but pitching and presenting—communicating what is important and compelling about your business—is an art and science that can be learned and practiced.

Whether you want to attract funding, present the findings of a report, or impress new clients, knowing how to hold the attention of an audience is an essential business skill. In this workshop learn storytelling tips to keep your audience interested, and body language tricks to make you a more confident and persuasive speaker. Perfect for professionals who want to learn how to stand out in the fast-paced world of business.

This session is delivered every quarter at The Guardian offices in London as part of their Masterclass Series.

Guardian Masterclass: The Business of Moving

  1. 1. 11K+ VIEWS H O W T O D E L I V E R A B U S I N E S S P I T C H
  2. 2. H O W T O D E L I V E R A B U S I N E S S P I T C H
  3. 3. T H E B U S I N E S S O F M O V I N G
  4. 4. ESCALATORS ELEVATORS DARKNESS DRIVING DOGS LONELINESS FLYING DEATH SICKNESS DEEP WATER FINANCIAL PROBLEMS INSECTS HEIGHTS PUBLIC SPEAKING
  5. 5. SELL
  6. 6. MOVE
  7. 7. MAKE PEOPLE WANT THINGS VS. MAKE THINGS PEOPLE WANT
  8. 8. WHAT ARE YOU WORKING ON?
  9. 9. 1. WHY? 2. WHAT? 3. INVITE INGREDIENTS 3
  10. 10. WHY? INGREDIENT 1 PEOPLE DON’T BUY WHAT YOU DO THEY BUY WHY YOU DO IT
  11. 11. WHAT? INGREDIENT 2 STATE THE PROBLEM NAIL THE SOLUTION
  12. 12. • Background + context • ‘Broken’ experience + problems • Market segment + lifestyle • Magnitude + scale • Killer solution + lead use case MACRO LEVEL
  13. 13. INVITE INGREDIENT 3 CLEARLY SAY WHAT YOU NEED AND THEN INVITE YOUR LISTENER TO JOIN YOU
  14. 14. DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT.
  15. 15. PROPOSE TO GIVE THEM SOMETHING THEY WANT.. REALLY
  16. 16. LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU.
  17. 17. STARTWITHTHEEND.
  18. 18. CAPTURE CREATE COMMUNICATE
  19. 19. ONCE UPON A TIME THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW EVERY DAY DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA ONE DAY NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN BECAUSE OF THAT HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY BECAUSE OF THAT DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO UNTIL FINALLY DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.
  20. 20. GIVE & GET
  21. 21. LOCIC CHARACTER EMOTION This is functional yet safe I am the humble inventor Wow! Can you see the possibilities
  22. 22. LAUGHTER GOOD FOR YOUR HEALTH LOWERS BLODD PRESSURE STRENGTHENS THE IMMUNE SYSTEM IMPROVES BREATHING INCREASES ENERGY MAKES YOU FEEL GOOD
  23. 23. THE BRAIN CANNOT TELL THE DIFFERENCE BETWEEN WHAT IT ACTUALLY SEES AND WHAT IT IMAGINES
  24. 24. REMARK THE BRAIN IS A LAZY PIECE OF MEAT WE NEED TO FIND NOVEL WAYS TO HELP THE BRAIN SEE THINGS DIFFERENTLY
  25. 25. LAUGHTER REMARK EMPATHY PASSION EXPERTISE THE RIGHT STUFF
  26. 26. STORIES… ARE JUST DATA WITH SOUL. via @ Carmine Gallo, Author
  27. 27. CONVERSATIONS RELATIONSHIPS> TRANSACTIONS.
  28. 28. THE TWIT PITCH
  29. 29. THE TWIT PITCH
  30. 30. - - - - 1
  31. 31. Why? Problem Solution Market Size Competition Product Business Model Team Growth Strategy Invitation [Ask]
  32. 32. “ I t w a s a c o n s t a n t w o r k i n p r o g r e s s … . . t h e p i t c h d e c k w i l l k e e p e v o l v i n g y o u r c o m p a n y . I n t h e e a r l y d a y s i t w a s a l l t h e v i s i o n , t h e n i t w a s t a l k i n g a b o u t t h e v i s i o n a n d t h e p r o d u c t . N o w i t ’ s t a l k i n g a b o u t t h e v i s i o n , t h e p r o d u c t a n d t h e m e t r i c s a n d r e v e n u e s . A t e v e r y s i n g l e s t a g e i t n e e d s t o c o n s t a n t l y e v o l v e . ” Melaine Perkins CEO, Canva
  33. 33. 3 0 2 0 1 0 s i z e f o n t m i n u t e s s l i d e s
  34. 34. Consumer - Product Relationships
  35. 35. A D D R E S S T H E M A C K N O W L E D G E I T 
 A S K F O R I T I f y o u ’ r e a w a r e o f c h a l l e n g e s I f y o u d o n ’ t k n o w s o m e t h i n g I f y o u n e e d h e l p
  36. 36. “Fundraise like a surfer — plan to take on investors in sets.”
  37. 37. C R E D I B L E V U L N E R A B L E B e c o m e B e i n g
  38. 38. via @ Sequoia Capital
  39. 39. D i s c o v e r a n e w w a y t o t e l l y o u r s t o r y t h a t ’ s p r e m i s e d a r o u n d y o u r u n i q u e w o r l d v i e w . D e m o n s t r a t e s o m e t h i n g y o u s e e , t h a t e v e r y o n e e l s e j u s t m i s s e s .
  40. 40. EYE CONTACT CALMNESS HAND GESTURES SMILING PACING POWER POSING
  41. 41. ENTERTAIN EDUCATE ENGAGETHROUGH STORYTELLING MAKE IT PERSONAL & RELEVANT CHARM THEIR PANTS OFF
  42. 42. PRACTICE
  43. 43. OUT LOUD
  44. 44. OLD SCHOOL SELLING VS NEW SCHOOL SELLING
  45. 45. OLD SCHOOL SELLING
  46. 46. “THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA.. THE PURPOSE IS TO OFFER SOMETHING SO COMPELLING THAT IT BEGINS A CONVERSATION.. BRINGING THAT OTHER PERSON IN AS A PARTICIPANT & EVENTUALLY ARRIVING AT AN OUTCOME THAT.. APPEALS TO BOTH OF YOU.” -DANIEL PINK
  47. 47. THE TWIT PITCH 2.0
  48. 48. bit.ly/1zvDMt6 How to Give A Presentation 10 Tips to Move Move Your Audience! My Top Tips:
  49. 49. bit.ly/1UbdsKn More tips:
  50. 50. socialfabric.com/digest
  51. 51. Thank You.
  52. 52. jonasaltman.com

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